July 31 2014

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15 posts tagged "Chanel No. 5"

She’s No Brad Pitt: Gisele Named the New Face of Chanel No. 5



Joining the ranks of Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, Brad Pitt, and Marilyn Monroe is Gisele Bündchen, who was named the newest face of Chanel No. 5. The Brazilian beauty already fronted the storied house’s Les Beiges collection, but in a campaign lensed by director Baz Luhrmann dropping at the end of the year, Bündchen will become the new gold standard of the classic French fragrance.

Classic Chanel No. 5 Gets a Thoroughly Modern Makeover


chanelI believe that an affinity for Chanel No. 5 is in my blood—both my grandmothers (one in Brooklyn, the other worlds away in the small lakeside town where I grew up) wore it. My mom, however, decidedly broke away and ventured down a new perfume path (Clinique Aromatics Elixir). When I asked why, she said: “I was one spritz away from turning into my mother.” (Not such a bad thing, I might add.) For those not yet on the bandwagon (Mom, I’m talking to you), the French house is breathing new life into its cult classic fragrance. Following in the footsteps of a much more recent blend (Chance Eau Tendre), the brand is introducing a hair mist to the No. 5 range—allowing the aroma to linger long after it evaporates off your skin. And for those who enjoy a throwback, the lighter iteration of the scent, Eau Première, is being distilled into the iconic rectangular flacon my grandmothers had resting on their vanities. I like to think that the fresh and airy composition, beloved by my generation, is returning to its roots. After all, the family that sprays together stays together.

Available in April, Chanel No. 5 The Hair Mist, $65, No. 5 Eau Première, $130;

Cuckoo for Coco


chanel-no-5In his second Instagram installation of Chanel No. 5, @donalddrawbertson is, as he wrote his in caption, #coco #nuts.

Photo: Instagram

Classic With a Colorful Twist


chanel-donald-drawbertsonDonald Robertson (aka @donalddrawberston on Instagram) knows a thing or two about fashion and beauty—he was one of the original founders of MAC Cosmetics; has held the title of creative director at glossies like Glamour, Marie Claire, and Cosmopolitan; and is currently the head of creative development at Bobbi Brown—so it comes as no surprise that this world often serves as his inspiration outside of the office. What I love most about Robertson’s artwork, ranging from sketches to cardboard sculptures, which he shares via social media (and I think his 9,000 followers and counting would agree) is that he often pokes fun and makes light of what many consider to be a very serious business. For example: He emblazoned a pizza box with the Hermès crest, as well as crafted a Fendi buggie bag and re-created Kim’s recent Christmas gift from Kanye out of Whole Foods paper sacks. Robertson is similar to Andy Warhol in that he takes something iconic and turns it on its head. Case in point: Chanel’s Classic No. 5 Parfum. Its black-and-white box is instantly recognizable and a symbol of luxury around the globe. Robertson, in one of his latest posts, defaced it with splotches of color—reminiscent of the painterly eyes on view at the storied house’s Spring 2014 show. His fans have already given this “piece” rave reviews. Perhaps Karl should get in touch and talk collaboration.

Photo: Instagram

Reminiscing With…MiN New York’s Mindy Yang


ChanelNo5Beauty Nostalgia is a column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.

The Pro: Mindy Yang, vice president and curator for MiN New York Haute Perfumery

The Product: “My journey into the world of scents began at a very young age. I fell down the rabbit hole, so to speak, when I was a little girl of about 4 or 5 years old. Growing up in Taipei, I remember that my mother would display all of her favorite perfumes on her massive vanity. I was forbidden to play with any of her beauty products, but, of course, the second she was away, I did just that. Chanel No. 5 has always been—and still is—my mother’s signature scent. I still remember the moment I sprayed it for the first time. It was so different from any flowers I’d smelled before, and I wondered how a fragrance could actually smell like powder [on my skin]. I was deep in thought, with my nose buried in the scent, when I heard the sound of her heels approaching the room. I knew it was time to run, but I immediately tripped—and broke my arm! These days, I’m surrounded by an extensive collection of very niche and extremely interesting perfumes. I don’t really wear Chanel No. 5 anymore—as the curator, I never stick to just one fragrance—but I still have a fondness for that powdery aldehyde.”

Photo: Courtesy of