August 27 2014

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54 posts tagged "CoverGirl"

Musing on Anna May Wong, Backstage at Anna Sui



In terms of interpreting a reference, the work of Pat McGrath and Garren was quite literal, if not spot-on. Anna May Wong in the silent film Piccadilly served as the inspiration, along with Anjelica Huston and Mary Quant. Sure, Wong wasn’t exactly wearing vibrant cobalt or emerald hues on her eyes (at least not from what we could tell judging by the black-and-white film), but Sui’s collection—punctuated by pops of ruby red, forest green, violet, sapphire, and burgundy—called for some serious color. And did McGrath ever deliver. After applying CoverGirl TruBlend Liquid Makeup (a water-based foundation formula), the upper and lower rims were lined in black. Then the makeup guru dampened either a blue or green pigment and applied an opaque wash around the eye, dabbing a lighter iteration of each shade on the inner corners. The decision of who received what color was left up to Sui, said McGrath. Lashes were coated with a yet-to-launch mascara, and lips were slicked with a deep brick pencil and a custom-blended lipstick. A bit of pigment was removed in the center and replaced with LipPerfection in Hot (a flaming red).

Garren did his part by re-creating Wong’s signature bangs for each fringe-less model—reaching for extension pieces with a triangular base and side pieces. “We’re doing them in center sections so that they dart down the middle and are very blunt across the forehead,” he explained. A flat chignon was made in back and held in place with a single chopstick. As for trying faux strands at home à la Sui-channeling-Wong, the hair pro said, why not? “You have so many options as girls, so you might as well enjoy it all.” I couldn’t agree more.

Photos: Getty

Fringe Benefits


covergirl-mascaraWhen it comes to my beauty routine, I’ll pretty much try (and stick with) anything until I reach the bottom of the pan, bottle, or tube. Mascara, however, is another story entirely. In my lifetime, I’ve probably found one or two formulas that offer the perfect combo of volume and length, but aren’t stiff and flaky. And believe me, I’ve tried everything—from versions that vibrate to those that light up. So when Pat McGrath tempted editors with a yet-to-be-released magic wand backstage at Anna Sui this past season, I was intrigued. And when I finally tried CoverGirl’s new Bombshell Volume by LashBlast Mascara I was seriously impressed. The two-step process involves a black basecoat for extra bulk (but not clumps) and a glossy lacquer to seal the deal. Surprisingly, I like the supersized, chunky tube, which makes for more precision and a steadier hand—you know, for those of us that weren’t recently recognized by the Queen for our mastery in makeup.


Photo: Courtesy of CoverGirl

Catching Capitol Beauty Fever



If ever, while reading Catching Fire (the second installment in The Hunger Games series that will grace the silver screen this Friday), you found yourself fantasizing about the über-luxe world of the Capitol, where being adventurous with hair and makeup is de rigueur, then you’re in luck. CoverGirl created the Capitol Beauty Studio, a Web site that showcases twelve looks inspired by the various industrial districts of Panem. While we wouldn’t normally encourage hitting the movies in costume—after all, you wouldn’t want to fall into the same category as a “Trekkie” or Star Wars superfan—this maquillage, created by face painter Dotti, is almost couture-like. And pairs perfectly with Trish Summerville’s (the costume designer for the film) ready-to-wear collection for Net-a-Porter. Katniss Everdeen (a.k.a. Jennifer Lawrence) could easily rock the rich crimson mouth representative of the Luxury district, geometric blocks of cream shadow hailing from her native District 12, and just about everything else in between. Effie Trinket would certainly approve.

Legendary Faces Take On New Roles At Storied Beauty Brands (And Glossies); Oreos Aren’t As Innocent As They Seem; And More


Marilyn ManroeShe famously declared that it’s the only thing she wore to bed, and now Marilyn Monroe has been posthumously named the newest face of Chanel No. 5. Upon discovering an unreleased recording of the icon’s testament to her favorite fragrance in the Monroe archives, the fashion house knew it had enough material to create a campaign—minus an in-the-flesh spokeswoman. The print and television ads are set to roll out in November.

Katy Perry illustrates that California girls are undeniable (along with easy, breezy, and beautiful) as she announced via Twitter that she’s CoverGirl’s newest star…or should we say, firework?

A different kind of cover girl is getting a corner office—Kate Moss was named as contributing fashion editor at British Vogue. We can’t wait to see her work wardrobe. []

Now you actually have an excuse for polishing off an entire row of Oreos—they’re as addictive as cocaine. According to researchers at Connecticut College in New London, rats were found to exhibit similar qualities around the cookie as they do when presented with nose candy. Another critical observation that came out of this study: Rodents also eat the cream filling first. []

Photo: Michael Ochs Archives/Getty Images

Smoke And Mirrors


gisele-french-vogueWe didn’t see smoky eyes en masse on the runways, but Gisele Bündchen’s November cover of French Vogue certainly makes a case for a comeback. Perhaps the real reason black and gray shadow will never be retired, however, is purely scientific. Assistant clinical professor at Harvard Medical School and research psychologist at Massachusetts General Hospital Nancy Etcoff released her findings on the power of makeup and perception in a 2011 study that focused on looks labeled as natural, professional, and glamorous. Now, she’s revealing part two, on which she collaborated with CoverGirl, focusing on the sexy look, characterized by “dramatic [makeup] that showcases heavy contrast around the eyes.” Participants rated women wearing the sexy look as being more daring, sociable, and healthy (albeit “less stable” than those who were bare-faced). “This just reaffirms our initial finding that the sexy look gives off social power cues, driving others’ perceptions of a woman’s beauty, power, and dominance,” explained Etcoff at a recent industry event. But the effects of dramatic eye shadow didn’t stop there—she also discovered that women who were taught how to apply the sexy look had an increase in positive moods, a decrease in negative ones, and an overall boost in self-esteem. Who needs therapy when you’ve got tools like CoverGirl’s SmokyShadowBlast stick at your disposal?