52 posts tagged "CoverGirl"
If ever, while reading Catching Fire (the second installment in The Hunger Games series that will grace the silver screen this Friday), you found yourself fantasizing about the über-luxe world of the Capitol, where being adventurous with hair and makeup is de rigueur, then you’re in luck. CoverGirl created the Capitol Beauty Studio, a Web site that showcases twelve looks inspired by the various industrial districts of Panem. While we wouldn’t normally encourage hitting the movies in costume—after all, you wouldn’t want to fall into the same category as a “Trekkie” or Star Wars superfan—this maquillage, created by face painter Dotti, is almost couture-like. And pairs perfectly with Trish Summerville’s (the costume designer for the film) ready-to-wear collection for Net-a-Porter. Katniss Everdeen (a.k.a. Jennifer Lawrence) could easily rock the rich crimson mouth representative of the Luxury district, geometric blocks of cream shadow hailing from her native District 12, and just about everything else in between. Effie Trinket would certainly approve.
Legendary Faces Take On New Roles At Storied Beauty Brands (And Glossies); Oreos Aren’t As Innocent As They Seem; And More
She famously declared that it’s the only thing she wore to bed, and now Marilyn Monroe has been posthumously named the newest face of Chanel No. 5. Upon discovering an unreleased recording of the icon’s testament to her favorite fragrance in the Monroe archives, the fashion house knew it had enough material to create a campaign—minus an in-the-flesh spokeswoman. The print and television ads are set to roll out in November.
Katy Perry illustrates that California girls are undeniable (along with easy, breezy, and beautiful) as she announced via Twitter that she’s CoverGirl’s newest star…or should we say, firework?
A different kind of cover girl is getting a corner office—Kate Moss was named as contributing fashion editor at British Vogue. We can’t wait to see her work wardrobe. [Vogue.co.uk]
Now you actually have an excuse for polishing off an entire row of Oreos—they’re as addictive as cocaine. According to researchers at Connecticut College in New London, rats were found to exhibit similar qualities around the cookie as they do when presented with nose candy. Another critical observation that came out of this study: Rodents also eat the cream filling first. [DailyMail.co.uk]
We didn’t see smoky eyes en masse on the runways, but Gisele Bündchen’s November cover of French Vogue certainly makes a case for a comeback. Perhaps the real reason black and gray shadow will never be retired, however, is purely scientific. Assistant clinical professor at Harvard Medical School and research psychologist at Massachusetts General Hospital Nancy Etcoff released her findings on the power of makeup and perception in a 2011 study that focused on looks labeled as natural, professional, and glamorous. Now, she’s revealing part two, on which she collaborated with CoverGirl, focusing on the sexy look, characterized by “dramatic [makeup] that showcases heavy contrast around the eyes.” Participants rated women wearing the sexy look as being more daring, sociable, and healthy (albeit “less stable” than those who were bare-faced). “This just reaffirms our initial finding that the sexy look gives off social power cues, driving others’ perceptions of a woman’s beauty, power, and dominance,” explained Etcoff at a recent industry event. But the effects of dramatic eye shadow didn’t stop there—she also discovered that women who were taught how to apply the sexy look had an increase in positive moods, a decrease in negative ones, and an overall boost in self-esteem. Who needs therapy when you’ve got tools like CoverGirl’s SmokyShadowBlast stick at your disposal?
The models who walked down the runway looked as if they’d just stepped out of a painting produced by William Holman Hunt or John Everett Millais, both founders of the Pre-Raphaelite Brotherhood (an artistic movement in Victorian England). Makeup master Pat McGrath put a slight twist on the theme by injecting “psychedelic pastels” and adding a touch of sparkle for a bit of “Anna Sui magic.” While the majority of models received the rosy treatment, there were three—Hanne Gaby Odiele, Julia Nobis, and Janice Alida—who wore a pop of punchy acidic blue on their lids.
McGrath started by evening out the skin with foundation and concealer, then applied CoverGirl Clean Glow Blush in Roses on the cheeks, lids, and along the lower lash line. She topped that with a slightly deeper pink shade, Simply Ageless Sculpting Blush in Lush Berry (a cream formula). To add a subtle luminescence, the face painter dabbed a gold highlighter (available in January 2014) on the tops of cheekbones and inner corners of the eyes, and finished with a light dusting of glitter on the center of the lid. After lashes were coated with rich black mascara, she used Lipslicks Smoochies Lip Balm in Luv Bug to lend a sheer stain to lips. The process remained the same for the trio with the brighter shadow, only this time McGrath swapped out the blush on the eyes for a theatrical paint, running the color into the inner corners and just up past the crease. (Try Flamed Out Shadow Pot in Sapphire Flare for a similar effect.) For more definition, black mascara was also added to the bottom lashes.
Hairstylist Garren set out to combine two contrasting ideas: rock ‘n’ roll and romanticism. After strands were lengthened with extensions, he made a center part. “If I made a side part, it would turn into a disco [look],” he said. (For models with shorter cuts, he pulled the top half up into a small knot and added extensions to the back and sides.) Next, he sectioned the hair and made waves by clamping a triple-barrel iron at an angle about a half-inch from the root down to the ends, starting at the bottom layers and working his way up to the surface. To lend an undone, airy finish, he used a wide-tooth comb to brush through and open up the waves. Paired with the beaded headpieces and floral crowns, the total package was dreamy but not at all dated.
Beauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.
The Pro: Maureen Kelly, founder of Tarte cosmetics
The Product: “My mother was never overdone—just natural and fresh. Her beauty philosophy, with five kids, was to add a touch of anything that would bring a healthy glow to her skin, and it had to be quick. I was probably 12 or 13 when she let me use this cream blush compact from CoverGirl. It contained two shades and was meant for lips and cheeks. Before I was allowed to use it, I remember being caught applying it to my Holly Hobbie doll’s cheeks—I wanted hers to glow, too! It had this slightly sticky consistency to it, and I would rub the brighter color all over my cheeks and the lighter shade on my lips. I know I went a bit overboard, but it made me feel glamorous and grown-up. At the time, I had a girl crush on Sloane from Ferris Bueller’s Day Off, so I added tons of blush in a stripe that went straight up from my cheekbones to my hairline, in the hopes I’d look more mature. My mother quickly pointed out that less was more, a philosophy I truly believe has helped shape Tarte. This dual-sided compact actually helped inspire the first product I launched Tarte with—our cheek stain. I loved the idea of multitasking makeup. Little did I know my obsession with a healthy flush would launch my cosmetics career, but at least I’ve finally mastered how to wear blush without that eighties stripe.”