52 posts tagged "CoverGirl"
A new study that set out to determine the lengths women will go to for beauty reveals a predisposition to trying just about anything. Along with drinking lots of water and pinching cheeks to create the illusion of a rosy flush, popular beauty remedies include cucumbers to relieve tired eyes; toothpaste to heal blemishes and insect bites; lemon juice to highlight hair; baking soda to whiten teeth; and egg and vinegar rinses to boost hair shine. We’re an inventive bunch, that’s for sure. [Telegraph]
Getting that coveted form of tousled wave popularized by Gisele, and known simply as “beach hair,” is an art form that many women are willing to pay big bucks for at the salon, although a spray bottle of homemade salt water might just serve the same purpose. [NYT]
L’Oréal Paris spokesperson and actress Julianne Moore does not let a little thing like aging in Hollywood get her down—mostly because she doesn’t think about fine lines and wrinkles in a purely aesthetic sense. “Our fear of aging is really a fear of dying; aging is a physical manifestation of decay, and I think that is what’s so upsetting to most people.” [Daily Mail]
The Hunger Games: the makeup range? CoverGirl intends on making it so. (Whether or not that will also mean a cosmetics contract for one Jennifer Lawrence remains to be seen.) [MTV]
When the news broke yesterday about a new membership service that allows you to rent nail polishes—like movies or designer dresses—to allow for more trying and less excessive buying of a plethora of trend-driven lacquers, we were reminded yet again that the nail business is still very much booming. What started three years ago with the acceptance of highly designed talons, first on the runways and then at the mass level, has transitioned into an unthinkable number of new-to-market nail brands looking to cash in on the manicure craze. The rush on polish has also caused more established brands to beef up their varnish offerings, and fast. Enter CoverGirl’s new Outlast Stay Brilliant Nail Gloss, which makes some lofty claims including a finish so shiny, it does not require a topcoat—and will apparently go un-chipped for seven whole days. We first caught a glimpse of the wonder color in Milan, where Pat McGrath accessorized Miuccia Prada’s oft-discussed geisha platforms with cherry red pedicures in Ever Red-dy and Reliably Red, and have been dying to get our hands on a bottle ever since (a bottle which, it should be noted, looks strikingly similar to Chanel’s covetable black-capped Le Vernis). Those particular shades wont be available until January, when the entire collection rolls out to adrugstore near you, but amongst the 15 early-release hues are similar offerings in Lasting Love, pictured above, and Forever Festive, a shimmering dark metallic crimson that has “holiday party circuit” written allover it. At $5 a pop, it’s well worth it to buy (not rent) both.
After putting on a veritable makeup clinic here for Fall that included a lesson on tricolored eyes with splashes of orange, purple, and black, Pat McGrath shifted her attention due south of models’ lids for Miuccia Prada’s Spring show. “It’s a bold, bold, bold red lip,” she said of the matte crimson color she traced around mouths. “It’s all about a passionate woman [this season] and you can’t get more passionate than red.”
Building a flawless complexion with a slight highlight on the high planes of the face, McGrath groomed brows, adding a brown pigment through the eye socket and tracing the upper lash line with a stroke of shimmering white shadow. Then she focused on pouts, which were rimmed with CoverGirl LipPerfection Lipliner in Hot and filled in with its LipPerfection Lipcolor in the same shade. “It’s all about oversized,” she elaborated, keeping the color slightly outside of the lip line and drawing a white, “illustrationlike” curve along the cupid’s bow. “[It] makes them appear bigger,” a well-educated Jessica Stam pointed out of the animated element’s effect on her own lips, showing off some impressive know-how gleaned, no doubt, from years of enrollment at McGrath’s backstage beauty school. Lashes were simply curled and left sans mascara, while toes got two coats of CoverGirl’s Outlast Stay Brilliant Nail Gloss in Ever Red-dy and Reliably Red, which peeked out of the rare pair of flat or platform sandals that came down the runway without a set of socks (only Miuccia Prada can make sandals and socks look cool).
Guido Palau injected a touch of “tomboyishness” with a series of classic French twists that he deliberately made more “broken.” Busying his team with the task of blow-drying models’ hair straight with Redken Thickening Lotion 06 Body Builder to create a base level of texture, Palau himself took on the task of twisting individual updos on individual models like Guinevere Van Seenus, whose strands he gathered straight back, spritzed with Redken Quick Tease 15 Backcombing Finishing Spray, and then pinned up, letting the ends hang over her forehead like makeshift bangs. “Designers always want fringe, but they don’t want to use fake fringes,” he explained of the deceptive technique. “[They] want a girl with character,” he elaborated of Miuccia Prada specifically, pointing out that no matter the sartorial order—”there was a Japanese stroke,” Palau acquiesced of today’s collection—”it’s always Prada.”
Beauty Nostalgia is a new, weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.
The Pro: Pat McGrath, makeup artist and global creative design director for P&G Beauty
The Product: “The CoverGirl LipPerfection Lipcolor collection has special meaning for me because it’s inspired by makeup looks I first created at the fashion shows in New York, Milan, and Paris. Making an iconic collection of lip shades for all complexions has always been my dream. I created these lip colors by referencing my favorite shades from over the years. I first used them on Jessica Stam in the CoverGirl ads. Some of my favorite colors are CoverGirl LipPerfection Lipcolor in Euphoria for deep, rich red lips, and Delish for the perfect nude. I actually bring the entire LipPerfection Lipcolor range with me on editorial and advertising photo shoots, as well as fashion shows. Using them brings back nostalgic memories of mixing colors backstage!”
Just days after announcing a new scent called Dot, Marc Jacobs is upping the ante with plans for a future color cosmetics line with Sephora. “I see makeup, fragrance—everything, really—as an opportunity. The idea of choosing a color for your lip, or an eyeliner—it’s just such a delight…something that people really enjoy,” Jacobs told WWD. [WWD]
The London Olympics are still several months away, but the games are already on for companies looking to snag athlete endorsements. CoverGirl recently announced two new faces—beach volleyball player Jennifer Kessy (pictured) and boxer Marlen Esparza—who will be promoting limited-edition mascara and lip color. [StyleNews]
Franca Sozzani has never been afraid to address health concerns in the fashion industry—particularly, eating disorders affecting models and young girls’ self-image issues. In a speech yesterday at Harvard, the Vogue Italia editor said, “We cannot generalize, of course, and accuse the girls we see walking runways of being anorexic. They are still undeveloped and are taken as role models, for instance, by girls who may already have personal issues and are therefore easily influenced—and fashion becomes one of the causes.” [StyleList]