Subscribe to Style Magazine
54 posts tagged "CoverGirl"

Backstage at Anna Sui: Pre-Raphaelites Enter the Modern Era


Anna Sui

The models who walked down the runway looked as if they’d just stepped out of a painting produced by William Holman Hunt or John Everett Millais, both founders of the Pre-Raphaelite Brotherhood (an artistic movement in Victorian England). Makeup master Pat McGrath put a slight twist on the theme by injecting “psychedelic pastels” and adding a touch of sparkle for a bit of “Anna Sui magic.” While the majority of models received the rosy treatment, there were three—Hanne Gaby Odiele, Julia Nobis, and Janice Alida—who wore a pop of punchy acidic blue on their lids.

McGrath started by evening out the skin with foundation and concealer, then applied CoverGirl Clean Glow Blush in Roses on the cheeks, lids, and along the lower lash line. She topped that with a slightly deeper pink shade, Simply Ageless Sculpting Blush in Lush Berry (a cream formula). To add a subtle luminescence, the face painter dabbed a gold highlighter (available in January 2014) on the tops of cheekbones and inner corners of the eyes, and finished with a light dusting of glitter on the center of the lid. After lashes were coated with rich black mascara, she used Lipslicks Smoochies Lip Balm in Luv Bug to lend a sheer stain to lips. The process remained the same for the trio with the brighter shadow, only this time McGrath swapped out the blush on the eyes for a theatrical paint, running the color into the inner corners and just up past the crease. (Try Flamed Out Shadow Pot in Sapphire Flare for a similar effect.) For more definition, black mascara was also added to the bottom lashes.

Hairstylist Garren set out to combine two contrasting ideas: rock ‘n’ roll and romanticism. After strands were lengthened with extensions, he made a center part. “If I made a side part, it would turn into a disco [look],” he said. (For models with shorter cuts, he pulled the top half up into a small knot and added extensions to the back and sides.) Next, he sectioned the hair and made waves by clamping a triple-barrel iron at an angle about a half-inch from the root down to the ends, starting at the bottom layers and working his way up to the surface. To lend an undone, airy finish, he used a wide-tooth comb to brush through and open up the waves. Paired with the beaded headpieces and floral crowns, the total package was dreamy but not at all dated.


Reminiscing With…Tarte’s Maureen Kelly


Cover GirlBeauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.

The Pro: Maureen Kelly, founder of Tarte cosmetics

The Product: “My mother was never overdone—just natural and fresh. Her beauty philosophy, with five kids, was to add a touch of anything that would bring a healthy glow to her skin, and it had to be quick. I was probably 12 or 13 when she let me use this cream blush compact from CoverGirl. It contained two shades and was meant for lips and cheeks. Before I was allowed to use it, I remember being caught applying it to my Holly Hobbie doll’s cheeks—I wanted hers to glow, too! It had this slightly sticky consistency to it, and I would rub the brighter color all over my cheeks and the lighter shade on my lips. I know I went a bit overboard, but it made me feel glamorous and grown-up. At the time, I had a girl crush on Sloane from Ferris Bueller’s Day Off, so I added tons of blush in a stripe that went straight up from my cheekbones to my hairline, in the hopes I’d look more mature. My mother quickly pointed out that less was more, a philosophy I truly believe has helped shape Tarte. This dual-sided compact actually helped inspire the first product I launched Tarte with—our cheek stain. I loved the idea of multitasking makeup. Little did I know my obsession with a healthy flush would launch my cosmetics career, but at least I’ve finally mastered how to wear blush without that eighties stripe.”

Popular Beauty Remedies, By The Numbers; Beach Hair Is Big Business; And More…


A new study that set out to determine the lengths women will go to for beauty reveals a predisposition to trying just about anything. Along with drinking lots of water and pinching cheeks to create the illusion of a rosy flush, popular beauty remedies include cucumbers to relieve tired eyes; toothpaste to heal blemishes and insect bites; lemon juice to highlight hair; baking soda to whiten teeth; and egg and vinegar rinses to boost hair shine. We’re an inventive bunch, that’s for sure. [Telegraph]


Getting that coveted form of tousled wave popularized by Gisele, and known simply as “beach hair,” is an art form that many women are willing to pay big bucks for at the salon, although a spray bottle of homemade salt water might just serve the same purpose. [NYT]


L’Oréal Paris spokesperson and actress Julianne Moore does not let a little thing like aging in Hollywood get her down—mostly because she doesn’t think about fine lines and wrinkles in a purely aesthetic sense. “Our fear of aging is really a fear of dying; aging is a physical manifestation of decay, and I think that is what’s so upsetting to most people.” [Daily Mail]


The Hunger Games: the makeup range? CoverGirl intends on making it so. (Whether or not that will also mean a cosmetics contract for one Jennifer Lawrence remains to be seen.) [MTV]

Photo: Vince Bucci/Getty Images

Drugstore Discovery of the Week: The Prada Pedicure, Now Lacquering


When the news broke yesterday about a new membership service that allows you to rent nail polishes—like movies or designer dresses—to allow for more trying and less excessive buying of a plethora of trend-driven lacquers, we were reminded yet again that the nail business is still very much booming. What started three years ago with the acceptance of highly designed talons, first on the runways and then at the mass level, has transitioned into an unthinkable number of new-to-market nail brands looking to cash in on the manicure craze. The rush on polish has also caused more established brands to beef up their varnish offerings, and fast. Enter CoverGirl’s new Outlast Stay Brilliant Nail Gloss, which makes some lofty claims including a finish so shiny, it does not require a topcoat—and will apparently go un-chipped for seven whole days. We first caught a glimpse of the wonder color in Milan, where Pat McGrath accessorized Miuccia Prada’s oft-discussed geisha platforms with cherry red pedicures in Ever Red-dy and Reliably Red, and have been dying to get our hands on a bottle ever since (a bottle which, it should be noted, looks strikingly similar to Chanel’s covetable black-capped Le Vernis). Those particular shades wont be available until January, when the entire collection rolls out to adrugstore near you, but amongst the 15 early-release hues are similar offerings in Lasting Love, pictured above, and Forever Festive, a shimmering dark metallic crimson that has “holiday party circuit” written allover it. At $5 a pop, it’s well worth it to buy (not rent) both.

Photo:; Courtesy of CoverGirl

Better Off Red, Backstage At Prada


After putting on a veritable makeup clinic here for Fall that included a lesson on tricolored eyes with splashes of orange, purple, and black, Pat McGrath shifted her attention due south of models’ lids for Miuccia Prada’s Spring show. “It’s a bold, bold, bold red lip,” she said of the matte crimson color she traced around mouths. “It’s all about a passionate woman [this season] and you can’t get more passionate than red.”

Building a flawless complexion with a slight highlight on the high planes of the face, McGrath groomed brows, adding a brown pigment through the eye socket and tracing the upper lash line with a stroke of shimmering white shadow. Then she focused on pouts, which were rimmed with CoverGirl LipPerfection Lipliner in Hot and filled in with its LipPerfection Lipcolor in the same shade. “It’s all about oversized,” she elaborated, keeping the color slightly outside of the lip line and drawing a white, “illustrationlike” curve along the cupid’s bow. “[It] makes them appear bigger,” a well-educated Jessica Stam pointed out of the animated element’s effect on her own lips, showing off some impressive know-how gleaned, no doubt, from years of enrollment at McGrath’s backstage beauty school. Lashes were simply curled and left sans mascara, while toes got two coats of CoverGirl’s Outlast Stay Brilliant Nail Gloss in Ever Red-dy and Reliably Red, which peeked out of the rare pair of flat or platform sandals that came down the runway without a set of socks (only Miuccia Prada can make sandals and socks look cool).

Guido Palau injected a touch of “tomboyishness” with a series of classic French twists that he deliberately made more “broken.” Busying his team with the task of blow-drying models’ hair straight with Redken Thickening Lotion 06 Body Builder to create a base level of texture, Palau himself took on the task of twisting individual updos on individual models like Guinevere Van Seenus, whose strands he gathered straight back, spritzed with Redken Quick Tease 15 Backcombing Finishing Spray, and then pinned up, letting the ends hang over her forehead like makeshift bangs. “Designers always want fringe, but they don’t want to use fake fringes,” he explained of the deceptive technique. “[They] want a girl with character,” he elaborated of Miuccia Prada specifically, pointing out that no matter the sartorial order—”there was a Japanese stroke,” Palau acquiesced of today’s collection—”it’s always Prada.”

Photo: Luca Cannonieri /