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September 2 2014

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7 posts tagged "Creed"

Beauty Brands Bring “InstaArt” to the Masses

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creed

Many artists have taken to Instagram to create awareness of their work. Others, like @donalddrawbertson, have become household names and social media superstars simply by posting to the visual platform. And companies (such as Dior Beauty) are quickly catching on, commissioning artists to create exclusive, branded creations for their feeds. The latest label to jump on the virtual gallery bandwagon: Creed. The centuries-old fragrance house teamed up with watercolorist Marta Spendowska to illustrate the forthcoming Acqua Originale collection (launching August 3)—a range of five scents inspired by Olivier Creed’s travels. Spendowska began dabbling in art as a young child growing up in Poland, copying images of Communist leaders like Lenin and Stalin from calendars her father brought home (the only photographs available in the country at the time). She has since moved on to lighter and brighter subjects, recently wrapping a three-month-long project where she produced 100 portraits of women in fashion (search the hashtag #100FashionGirls). As for her newest gig with Creed, she focused not on catwalkers’ sharp cheekbones, but the architectural angles of perfume bottles, combining her “love for landscape and watercolor in a representative way.” And if one was to think about the parallels between perfumery and Spendowska’s painting, this partnership makes perfect sense. Similar to how perfume transforms on skin, so too does watercolor. “I love suspense and imperfection,” she noted. “I’ve played with acrylics and oils, but the moment I see them just sitting on the canvas, I get bored. I need a reaction on paper.”

Spendowska’s first illustration will post to Creed’s account (@creedboutique) on August 3.

Photo: Courtesy of Creed

Book A One-On-One Beauty Chat With Yours Truly; Scent Of A Swimming Sensation; And More…

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Saks is gearing up to host the first-ever Beauty Editors Day at its flagship Fifth Avenue store on August 16. The initiative, which pairs 32 beauty editors with 32 prestige beauty brands, allows consumers to book individual appointments for $30 a pop in support of Look Good, Feel Better, a nonprofit that helps people living with cancer. Also, you guys, I will be one of these editors. Style.com has teamed up with Burberry Beauty for what will be an amazing day of conversation and playing around with products. Call (866) 395-LOOK to book an appointment with me and click here for more info. [WWD]

Here’s the only thing I’m going to say about the Gabby Douglas hair brouhaha currently making the rounds on the blogosphere: Her slicked-back ponytail was the last thing I noticed while watching the lithe 16-year-old best not one but two Russian gymasts in the women’s all-around Olympics competition. Also, the image of Douglas’ biological mother and her home-stay Iowa mother crying and hugging in the stands still makes me tear up, 24 hours later. [NPR]

In other Olympic beauty news, swimmer Ryan Lochte has revealed his favorite fragrance brand—to a lovestruck fan via Twitter, no less. And that fragrance brand is…Creed. [Twitter]

A first cut of Blake Lively’s Gucci Premiere video shot by Drive director Nicolas Winding Refn is making the Internet rounds this week. In it, Lively wears a series of body-hugging gowns, spritzes herself with the fragrance, and walks in slow motion a lot. If that doesn’t spell retail success, I don’t know what does. [E!]

They’ve done it! The L.A.-based jewelry brand Azature has created the world’s most expensive nail polish. Ringing in at a whopping $250,000, the single bottle of lacquer contains 267 carats of crushed black diamonds, in a sheer black base. Take that, OPI. [Daily Mail]

Photo: Courtesy of Burberry Beauty

Look Good, Do Good

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As the situation in Japan quickly goes from bad to worse, everyone is trying to do their part to help the citizens of the tsunami- and earthquake-ravaged country recoup–beauty businesses included. Shiseido, the Japanese beauty authority, introduced a no-purchase-necessary initiative this week, donating 100 million Japanese Yen (approximately $1,239,000) outright to aid in the relief effort, as well as 10,000 bottles of its dry shampoo, medicated hand soap, and quick-drying disinfectant lotion. International Cosmetics & Perfumes (ICP), the company that distributes both Creed and Hanae Mori fragrances, has also announced that in addition to sending 50 durable and reusable tote bags, it will set aside profits from the online sales of both fragrance brands and donate the proceeds to the American Red Cross. And today comes word that Temptu, the airbrush makeup expert, has joined forces with the US-based relief organization as well and will donate $100 from every online sale of its consumer and professional products through March 31st. Direct contributions can be made to the Red Cross by calling 800-RED-CROSS, or texting REDCROSS to 90999 to give $10 increments.

Creed Bids Adieu To Vintage Tabarome

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The House of Creed has bad news and good news for loyalists of its luxe Vintage Tabarome scent. Due to the earth’s changing climate and landscapes, it’s become nearly impossible to procure a constant flow of the 60 natural essences needed to create the ginger, bergamot, and Cuban tobacco eau, which was originally formulated in 1875. Seeing as how the quantity and quality of ingredients no longer meet the standards of the family-owned brand, Creed has decided to stop all production rather than supply an inferior composition. But all is not lost. Fifty bottles from the personal reserve of the president of Creed North America, who used the embossed Italian leather-clad bottles for VIP gift-giving and performance recognition, will be offered to the public beginning March 9. Twenty-five bottles will go to the new Creed boutique on Madison Avenue and the other half will be available online; each flacon will retail for a hefty $405. In our experience, nothing provokes a true fragrance fiend to drop some cash like a limited-edition, once-in-a-lifetime purchasing opportunity, so mark your calendars—they’ll likely go pretty fast.

Beauty To Benefit Haiti

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If you’ve already texted HAITI to 90999 to assist the Red Cross in the earthquake relief effort but still want to do more, a few beauty companies are offering charitable initiatives that can make giving back part of your daily routine. Read on below for more information.

What: This Sunday, January 24, Patrick Melville Salon will donate every penny spent on any service booked between 12 and 6 p.m. to the relief effort. Call (212) 218-8650 to schedule your appointment.

Where: Patrick Melville Salon, 45 Rockefeller Center Plaza, 3rd floor, NYC.

What: From now until the end of the month, Josie Maran will be donating 50 percent of proceeds from all sales of her natural cosmetics and skincare products to the American Red Cross. If you’ve been looking for an excuse to try out her new Argan Oil Primer Mist, you’ve got one.

Where: www.josiemaran.com.

What: 10 percent of the proceeds from the sale of Bond No. 9′s The Scent of Peace through February 14, 2010, will go to the American Red Cross to provide urgent relief to the communities affected by this disaster.

Where: www.bondno9.com.

What: Beginning today, Creed will donate 5 percent of proceeds from sales at its online boutique to ADRA, a nonprofit organization that’s providing medical services and water purification to those currently suffering. Creed relies on Haitian vetiver grass for its cult-favorite Original Vetiver fragrance and is proud to stand by its trading partner now.

Where: www.creedboutique.com.

Photo: Courtesy of Josie Maran; Bond No. 9