2 posts tagged "Downtown"
Rooney Goes DOWNTOWN for Calvin Klein; Meet the Warby Parker of Beauty Products; Dustin Hoffman Preaches; And More…-------
A favorite of Francisco Costa, Rooney Mara is the face of Calvin Klein’s new DOWNTOWN fragrance. Today, the company released a minute-long commercial starring the A-lister and directed by David Fincher (who worked with her on The Girl with the Dragon Tattoo and The Social Network). The black-and-white “day in the life” short follows Mara as she grabs a coffee, listens to the Yeah Yeah Yeahs on the subway, shoots a film, fields questions at a press junket, and more.
Mary Katrantzou’s vivid prints are often inspired by interiors. Now, thanks to a new candle collaboration with Rodial, fans can display the designer’s signature patterns in their homes, as well as on their backs.
Experimenting with new makeup from the comfort of our living-room couch is the kind of makeover we can get behind. Set to launch next month, Trymbl is adapting the Warby Parker try-before-you-buy business plan with high-end organic products. The forthcoming Web site will also include instructive content such as video tutorials on application and advice columns written by dermatologists. [Pando Daily]
The Internet has been buzzing over a recently unearthed American Film Institute interview with Dustin Hoffman, in which the actor—who famously played a woman in Tootsie—weighed in on the sensitive topic of female beauty standards: “There’s too many interesting women I have…not had the experience to know in this life because I have been brainwashed.” Preach, Dustin!
Photo: Courtesy of Calvin Klein
There are a few celebrity beauty deals that stand out from the increasingly crowded pack, for both the caliber of the celebrity in question and the brand they choose to partner with. Time stood momentarily still, for example, when Lancôme nabbed Julia Roberts; when Dior signed Natalie Portman; and when Coty got Beyoncé’s fragrance license. But as of this morning, Calvin Klein appears to have scored this year’s biggest beauty coup: The iconic New York design house, whose fragrances are produced by Coty’s Prestige arm, has just announced that Rooney Mara will front its latest fragrance, Downtown. The Italian cedrat, bergamot, Tunisian neroli, gardenia, violet leaf, Texan cedarwood and incense eau, which launches in September, has another big name to its credit, too: The Girl With The Dragon Tattoo director, David Fincher, has signed on to create the television ad campaign starring Mara.
It’s Rooney’s first foray into beauty, a move that was certainly a long time coming, although one that we always assumed would involve Parfums Givenchy, considering the actress’ close ties to Riccardo Tisci. But partnering with Klein—he of such groundbreaking fragrances as ck one and Euphoria—is certainly nothing to sneeze at. One question remains, however: Who will win over Mara when skincare, makeup, and hair-care deals are on the table? Let us know your bets below.