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August 27 2014

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The 411: Ji Baek

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The 411 is a new feature on Beauty Counter, in which we ask some of our favorite experts to reveal their go-to gurus for everything from manicures and highlights to perfumers and holistic healers. Because when it comes to being the best in beauty, it takes one to know one.
Ji Baek doles out lots of pampering touches at Rescue Beauty Lounge—the chic downtown nail spa she opened more than a decade ago, where La Mer manicures and oxygen-therapy pedicures are par for the course. In her own life, though, she’s decidedly more low-maintenance. The stylish nail expert would much rather touch up her roots at home than spend two hours with her hair in foils at the salon. Her idea of relaxation is wandering around the farmers’ market in Union Square for fresh strawberries or flipping through old books, which is usually when inspiration strikes to create new shades for her hit polish collection. Baek isn’t totally bare-bones in her beauty routine; she does splurge on a few well-chosen items when it counts (two words: skin creams). Here, she shares her edited list of essentials.

The Pro: Ji Baek

Founder of Rescue Beauty Lounge.

The Lacquer: Rescue Beauty Lounge Nail Color in Bangin’ and Plié

“I’m obsessed with Bangin’, a hot red coral, and if I want to tone down the brightness, I love wearing Plié, a nude-pinky that’s the same color as the chiffon skirt of a ballerina. I wear the same color on my hands and toes—always matching, that’s my rule. For next season, I was really inspired by flipping through this book of brocade prints, so I’m playing with that concept for the fall collection.”

Rescue Beauty Lounge Nail Color, $18 each, www.rescuebeauty.com.

The Hair: Serge Normant at John Frieda

“But only for cuts. Going to the salon for anything else takes waaaay too much time.”

Serge Normant at John Frieda Salon, 825 Washington St., NYC, (212) 675-0001.

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