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August 27 2014

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2 posts tagged "Eau Mega"

At Long Last: Balenciaga Paris, The Fragrance

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Word that Charlotte Gainsbourg would front Nicolas Ghesquière’s first foray into fragrance for the house of Balenciaga spread like wildfire when it was announced over the summer, and finally we’ve got some more news to share about the highly anticipated scent that bows in February. Perfumer Olivier Polge—he of Viktor & Rolf Flowerbomb and Eau Mega fame—has produced a floral chypre fragrance. Ghesquière apparently gave Polge a list of smells he liked, including floor wax, gasoline, carnations, and violets, and the esteemed nose chose violet as the center of the eau, grounding it in redistilled woods like cedar and patchouli. Petrol fumes didn’t make the cut, although there’s an intentionally urban twist to the fragrance. As for the prismatic bottle, it’s an homage to the signature Balenciaga cocoon-shaped cape, designed with direction from Ghesquière, who insisted that the flacon have a “head, neckline, and a body.” Gainsbourg has been shot by Steven Meisel to achieve the same effect in print form. [WWD]

Photo: Courtesy of Michael Kors

Viktor & Rolf, Eau Mega Men

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When Viktor Horsting and Rolf Snoeren took the perfume world by storm in 2005 with Flowerbomb, their first-ever fragrance endeavor, which became a huge global hit, the Dutch design duo sealed their reputation as a beauty crossover success story. Since then, fashion and fragrance aficionados alike have been waiting to see what they would come up with next. They’ve wondered, with good reason, how the pair plans on topping the explosive floral-oriental that came bottled in a custom-designed glass grenade. Well, the wait will soon be over. On October 12, Eau Mega launches at Nordstrom. A notable follow-up to their sensational debut, Eau Mega is intended to be a paradox—a scent that is at once fresh and decadent. And judging by looks alone, it seems to hold the promise of extravagance. Inspired by atomizers of old, the flacon features a glass cylinder with a gold seal that you merely squeeze for a burst of crisp pear, violet leaf, peony, Italian lemon, and white musk. “You don’t need to be a star to be mega,” Rolf Snoeren insisted when we recently caught up with him, boasting of the every-woman appeal of the new scent. He also cued us in to the haphazard nature of fragrance naming and what lies ahead for his brand in beauty terms (the words makeup line were indeed mentioned). Read on below.

How do you even begin the design process, whether it’s a collection or a fragrance?

Whether you’re planning a show or a fragrance, it’s necessary to start with a concept. We can’t do anything if we don’t have a concept or a name first. For fragrance, it usually starts from a name.

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