2 posts tagged "Elisa Sednaoui"
“A scent Should Be Like A Second Dress”: Roberto Cavalli Talks Fragrance
Spring 2012 has been a good season for Roberto Cavalli. The much applauded collection he showed in Milan back in September continues to get rave reviews as it rolls out to retailers, and this month sees the release of Cavalli’s first fragrance since he inked a deal with Coty, the perfume giant responsible for mega hits from Marc Jacobs, Balenciaga, and Calvin Klein. “The launch of this fragrance is a rebirth of the Maison Cavalli,” the designer says of the amber floral eau that was created in collaboration with Givaudan nose Louise Turner and boasts notes of pink pepper, orange blossom absolute, and tonka bean. And after 40 years in the business, it should come as no surprise that Cavalli’s renewed success in both the fashion and beauty spheres is coming at the same time; for the legendary designer, the two worlds are intricately intertwined. “A scent should be like a second dress for a woman,” he says of fragrance’s sartorial similarity. Here, the designer talks to Style.com about choosing Elisa Sednaoui as the face of his signature parfum, the flacon’s secret ingredient, and why Cavalli: the makeup range might not be that far off.
A few fragrances have bore your name in the past. What’s different or special about your first creation with Coty?
Every fragrance is unique—every fragrance is a new challenge, a new emotion, at a different time. We celebrated 40 years of the brand last year, a hugely important anniversary, and I want to show that the brand is still evolving and renewing itself after all of these years, so it’s the perfect time to launch this fragrance.
Your collections—and this fragrance to a degree—are often about channeling the feral sexiness of women. With clothing you can do that with animal print, fringe, etc. But how do you do that with scent?
The Cavalli woman has a very clear identity; she’s feline, sensual, and self-confident, so we had to capture that in the scent. We were searching for something very particular—a scent that instantly grabs attention, making a woman feel sensual and confident, just like a Roberto Cavalli dress would. It was a long process, almost a year, and we were searching for something very particular, but as soon as we smelt this perfume it was spontaneous—we fell in love immediately and decided right away. It’s the orange flower overtone that is very special. I also included five drops of my love!
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