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September 3 2014

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2 posts tagged "Elisa Sednaoui"

“A scent Should Be Like A Second Dress”: Roberto Cavalli Talks Fragrance

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Spring 2012 has been a good season for Roberto Cavalli. The much applauded collection he showed in Milan back in September continues to get rave reviews as it rolls out to retailers, and this month sees the release of Cavalli’s first fragrance since he inked a deal with Coty, the perfume giant responsible for mega hits from Marc Jacobs, Balenciaga, and Calvin Klein. “The launch of this fragrance is a rebirth of the Maison Cavalli,” the designer says of the amber floral eau that was created in collaboration with Givaudan nose Louise Turner and boasts notes of pink pepper, orange blossom absolute, and tonka bean. And after 40 years in the business, it should come as no surprise that Cavalli’s renewed success in both the fashion and beauty spheres is coming at the same time; for the legendary designer, the two worlds are intricately intertwined. “A scent should be like a second dress for a woman,” he says of fragrance’s sartorial similarity. Here, the designer talks to Style.com about choosing Elisa Sednaoui as the face of his signature parfum, the flacon’s secret ingredient, and why Cavalli: the makeup range might not be that far off.

A few fragrances have bore your name in the past. What’s different or special about your first creation with Coty?

Every fragrance is unique—every fragrance is a new challenge, a new emotion, at a different time. We celebrated 40 years of the brand last year, a hugely important anniversary, and I want to show that the brand is still evolving and renewing itself after all of these years, so it’s the perfect time to launch this fragrance.

Your collections—and this fragrance to a degree—are often about channeling the feral sexiness of women. With clothing you can do that with animal print, fringe, etc. But how do you do that with scent?

The Cavalli woman has a very clear identity; she’s feline, sensual, and self-confident, so we had to capture that in the scent. We were searching for something very particular—a scent that instantly grabs attention, making a woman feel sensual and confident, just like a Roberto Cavalli dress would. It was a long process, almost a year, and we were searching for something very particular, but as soon as we smelt this perfume it was spontaneous—we fell in love immediately and decided right away. It’s the orange flower overtone that is very special. I also included five drops of my love!

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Elisa For Cavalli; Zoe For Costco; And More…

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Roberto Cavalli is launching his first fragrance after signing a new licensing deal with Coty, and the face of said fragrance will be—wait for it—Elisa Sednaoui. “She is the woman every woman would like to be, so she is the real Cavalli woman,” the Italian designer says of the model and actress. [Vogue.U.K.]

In other brand ambassador news, former Leonardo DiCaprio flame Bar Refaeli is the new face of Escada’s latest fragrance, Especially Escada. Aside from the sparkling rose, ylang-ylang, and amberette seed eau, the Israeli model also swears by Ahava hand cream, Clinique tinted lip balms, and dessert. “Don’t not eat dessert ever; have it when you’re craving it, but then eat healthy.” [Stylelist]

Not to be outdone, Snooki Polizzi of Jersey Shore is also getting into the fragrance game with her eponymous scent that smells of “pink cupcakes” and will make its debut on HSN on November 10—in a pink leopard-print bottle, of course. [USA Today]

What’s the secret to Zoe Saldana’s insane complexion? Costco, apparently. The stunning actress, who uses Cetaphil cleanser and moisturizer regularly, says that her biggest beauty tip is exfoliating on the cheap. “[For] my go-to tool, I use a small white towel to wash my face. I buy them in bulk every time I go to Costco.” [Allure]

Photo: Greg Kessler / FirstView.com