25 posts tagged "Elizabeth Arden"
Cleopatra mixed it with milk and bathed in it; Queen Anne of England used it to silken her hair; and this month, MAC is making the most of honey’s amber color, prized skin-softening abilities, and sweet scent for the launch of its new Naked Honey collection. In addition to dabbling in the scent category with two honey-tinged fragrances, the line also boasts three new lip glazes, eye shadows, and highlight powders in shades of gold, apricot, and warm brown. We found ourselves most intrigued by the range’s skincare offerings, though, which include a moisturizing body wash and cream, as well as a multipurpose salve that you can use anywhere that needs a little hydration or shine. It’s sort of like Elizabeth Arden’s original Eight Hour Cream, but the delicate aroma and creamier texture of MAC’s formula, which is packed with organic beeswax, sunflower oil, and yes, honey, trumps the old standby.
Mark another one down in the chronicles of the nineties supermodels’ triumphant return. Elizabeth Arden announced today that Claudia Schiffer will front the print campaign for Alberta Ferretti’s first signature fragrance, the license of which the American-based company holds. According to the press release, the scent is designed for a modern woman who has “style, sophistication and most importantly, identity.” Ferretti felt Schiffer embodied all of those qualities—not to mention the fact that she still looks incredible in front of the camera at 38. (Click here for a quick photo montage.) Look out for the ads when they debut in Europe this fall.
Elizabeth Arden has just released the second installment of its Eight Hour Cream Celebration of the Decades collection, and this sixties edition of its classic moisturizing salve screams “flower power.” With packaging inspired by the colors and typography of the era, each application of the all-in-one lip hydrator, face gloss, cheek tint, and cuticle cream is designed to conjure iconic images of Jackie Kennedy, Julie Christie, Twiggy, and women’s lib. After all, is there anything more liberating than replacing a multistep makeup regimen with one can’t-live-without-it product? The 1970′s are up next, and our bet’s on a disco theme. The punk movement just doesn’t seem like it would jibe well with the brand’s image (a Sex Pistols tribute would be an epic move, though)!
Contrary to popular belief, beauty editors rarely wear a lot of makeup. Sure, there are exceptions to this rule, but for the most part, we are a minimalistic breed that can pull out all the flawless foundation and perfectly pinched-cheek stops if and when we need to, but prefer to keep it low-key on a day-to-day basis. At least I do. That said, my standard regimen includes a lip balm (MAC), mascara (Estée Lauder), and under-eye concealer (Dior) paired-down trifecta that really hammers home that I’m-not-wearing-any-makeup image. As any devoted fan of cover-up can attest, however, the thin skin on and around your eyes has a tendency to get flaky, dry, and stretched when makeup is frequently applied, making a “prep layer” necessary if you want to avoid creasing and clumping. Although I used to rely on the aforementioned lip balm—applied on top of the concealer—to create a smooth finish, I have recently discovered Elizabeth Arden’s Ceramide Gold Ultra Lift and Strengthening Eye Capsules—and I can’t say enough good things about them. These single-dose antiaging capsules are intended to fortify skin in the fight against fine lines and crow’s feet, and they double as the perfect skin-smoothing primer. Plus, the little gold pouches that house this slightly greasy elixir (which actually dries down quite nicely) add a certain “mystique” to your product arsenal—by which I mean the kind that keeps your significant other confounded by the world of beauty.
In what is perhaps a move to revisit simpler times, Elizabeth Arden has created limited-edition 1950s-inspired packaging to recall the original release date of its cult-favorite Eight Hour multitasking wonder cream. It’s the same chapped-skin soothing, lip-glossing, brow-shaping, cheek-highlighting formula that’s been gathering accolades for the past 70 years, but in a retro-designed pot that marks the first installment of the company’s Celebration of the Decades series, in which a different limited-edition vintage design will be launched each year. The Eight Hour Skin Protectant and Lip Protectant Stick are available online only at www.elizabetharden.com.