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August 29 2014

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6 posts tagged "Elnett"

Beauty Nostalgia: Reminiscing With…Garren

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Beauty Nostalgia is a new, weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.

The Pro: Garren, hairstylist and founder of Garren New York salon

The Product: “As a hairstylist, there are a few products that are must-haves in your kit. One of them for me is L’Oréal’s Elnett Satin hairs pray. It’s been around for decades, but it’s a product that always delivers a finished look. I first started using it in the early seventies while shooting for Vogue in Paris with Polly Mellen. I remember doing an Yves Saint Laurent couture shoot with models Anne Bezamat, Leslie Winer, and Kelly Emberg. The hair was interwoven with feathers and was unique and grand. This is when I discovered Elnett’s versatility on all hair types. Unlike other hair sprays, it provides hold without excess, so you can spray the hair over and over again, manipulating it into different styles. Elnett is just one of those timeless products that brings back memories of Alexandre de Paris and the grand artistry of hairstyling.”

Photo: Michele Morosi / GoRunway.com

Luxe Lips And Tips, Backstage At Lanvin Resort

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Dark lipstick made a pretty huge impact on the Fall runways. From Gucci to Givenchy, red was decidedly dead and in its place, pouts were painted shades of burgundy, brown and mulberry. If Alber Elbaz has anything to say about it, the color scheme will be a season-spanning phenomenon. “The clothes are so luxurious, he wanted the lip to be rich as well,” makeup artist Jeannia Robinette said backstage at Elbaz’ Lanvin resort presentation yesterday.

Starting with a clean base that was prepped with moisturizer and touched up with concealer and foundation when needed, Robinette blended Chanel Rouge Coco Lip Colour in Perlé, a honey rose, with MAC Lipstick in Cyber, a deep wine, to create a velvety stain. “I’m not using liner,” she emphasized, explaining that her intention was to make mouths look lived-in and “not so done.” “It’s what women should look like, it’s powerful,” Robinette surmised, brushing brows up with MAC Brow Fix and coating lashes with a few swipes of Diorshow Black Out Mascara. Nails were given an additional dose of strength with Chanel Vernis in Pirate, a ruby red lacquer, courtesy of manicurist Roseann Singleton.

Hairstylist Fred Van de Bunt added a similar bit of confidence to the look with a high and tight chignon. It was a stylistic choice that he made for aesthetic—and convenience—reasons. “There are 26 models,” he explained—and a lot of visors. As a general rule, Van de Bunt isn’t big into product. “You can work with heat just as well,” he insisted, brushing sections of hair backward with an Elnett-spritzed Mason Pearson brush and blowing it dry as he went for a smooth, sleek finish. “This way, the girls don’t get too much hairspray dust.” Who says chivalry is dead?

Photo: Joe Schildhorn/BFAnyc.com

EXCLUSIVE: L’Oréal Paris Inks A Deal With Natasha Poly

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Since making her grand entrée into the world of high fashion with a turn on the Emanuel Ungaro runway in 2004, there’s been no stopping Natasha Poly. The Russian-born beauty with the almondine eyes and high cheekbones has walked for everyone who is anyone and nabbed campaigns for Dolce & Gabbana, Alberta Ferretti, Givenchy, Jil Sander, and Gucci fragrances in the process. But as far as Poly’s concerned, she’s only just made it big. “I’ve been doing modeling for almost ten years and I’ve been working so hard to reach this moment,” she says of being named L’Oréal Paris’ newest spokesperson. “My dream came true. I’ve reached a point where I can actually send a message to people, saying to them, ‘You’re worth it—we’re worth it.” A L’Oréal user since early childhood—”my first exposure was the shampoos. The quality and the smell was so special,” she recalls—her first major beauty contract has perhaps been a long time coming; Poly wanted to be a professional makeup artist before she took up the catwalk full time. “I’ve always loved cosmetics and I always need to have my products backstage at fashion shows,” she says, products like L’Oréal’s Color Riche Lipstick in Red and its Voluminous Million Lashes Extra-Black mascara. “I curl my eyelashes and then apply this mascara; it really opens up the eyes.”

Poly’s first order of business for the French brand will be serving face time for its cult-classic Elnett hair spray—a fashion week essential—and its Preference hair color collection. An acolyte of Paris-based colorist Christophe Robin, Poly has been dyeing her hair varying shades of flaxen for the past five years and is diligent about post-dye job maintenance. “In my emergency kit, I have a mask from Kérastase,” she admits, mentioning that haircare and skincare are “the most important stuff” when it comes to keeping up appearances. “It’s my job—I always need to look good,” she says—even when she has to walk in back-to-back shows in four different cities. To keep her face from showing the wear and tear of the extra mileage, Poly swears by L’Oréal’s Youth Code Lumière. “It refreshes your skin. I massage it in every morning.”

Product swag aside, Poly is just generally excited to be a part of team L’Oréal, which already includes fellow supermodels Doutzen Kroes, Bianca Balti, Claudia Schiffer, Liya Kebede, and Barbara Palvin. “It’s beauty that’s approachable to everyone,” she says of the brand’s reach, “and it’s giving power to women of the world to be iconic and powerful and confident.” Watch the behind-the-scenes video for Poly’s first campaign above, and look out for her on the Versace runway tonight.

Photo: Courtesy of L’Oréal Paris

Made In The Shade(s), Backstage At Moschino

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Moschino’s Fall runway may have had all the quirky twists you’d expect to see from the Italian fashion house (Coco Rocha sported a chicken hat, after all) but behind the scenes there was a well thought-out tribute to retro glamour, with nods to “high society, Mr. [Irving] Penn, and fifties makeup,” famed face painter Tom Pecheux revealed backstage. This meant yet another graphic eye sighting in Milan, but this one had a clever twist. “We stole the shape of this dark eye from the sunglasses in the collection, so it looks like every girl is wearing them on the catwalk whether she is or not,” Pecheux said as he layered MAC Single Matte eye shadow in Carbon on top of a base of its Technakohl liner in Graphblack drawn to resemble an elongated ovoid shape. To correspond with the collection’s masculine attitude, which was helped along by the appearance of a few German-style military caps, Pecheux applied a blend of MAC powder blush in Pink Swoon and Well Dressed in what he described as a “boyish” way, so low underneath the cheek bones to avoid “a pretty look.” Lips were erased with concealer to finish the face and to keep the focus on the eyes.


Hairstylist Odile Gilbert rolled models’ tresses into tight and tall conical French twists to mirror the exaggerated and elongated lids. “It’s a super-classic French twist that’s tight on the sides,” Gilbert disclosed while coating strands with Elnett hairspray, backcombing for height and texture, and pinning to secure.

Photo: Luca Cannonieri / GoRunway.com

Drugstore Discovery Of The Week

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Like L’Oréal Paris’ Elnett and the equally French Embryolisse, Elgydium toothpaste has been haunting the dreams of Francophile beauty junkies confined to American soil for years. With limited availability stateside, these products frequently wind up as things-to-bring-back-from-Paris requests passed on to friends headed to the City of Light. Elnett took up residence at Target last fall, much to the rejoicing of those of us longing for an accessible, non-sticky, strong-hold hairspray, and apparently Elgydium is now available at select drugstore giants online. I picked one up last weekend, mostly because I’ve always been a fan of the classic apothecary-style aluminum tube (it adds a bit of old-world ambience to any bathroom sink). If you’ve never tried Elgydium before, the taste and texture will definitely jar your American senses a bit—it’s both milder and thicker than your classic Crest or Colgate. But it leaves your whole mouth (teeth and gums) feeling incredibly clean, and somehow a bit more classy.

Photo: Courtesy of Drugstore.com