Jared Leto has been named the new face of Hugo Just Different. The 30 Seconds to Mars frontman and former My So Called Life heartthrob will also take over as the face of Hugo Man, which was previously fronted by Jonathan Rhys Meyers. Unclear whether his penchant for color-changing mohawks will come through in the [...]

Since landing on the scene five years ago, Emma Roberts has evolved well past her I’m-Julia Roberts’-niece beginnings. An emerging style star, Roberts turned up front-row at Michael Kors and Chanel this season, and made a cameo at the Olsens’ Textile launch party earlier this month in L.A. It was her burgeoning beauty sense that [...]

When we first saw this headline we misread the last name and thought, “Emma Watson’s doing beauty now? Huh. She seemed to be positioning herself as something of a fashion darling, but hey, no harm in double dipping.” When we realized our mistake, our next thought was, “Emma Roberts? Wait. Who?” And so we did [...]

In addition to the myriad movies and quality celeb-watching currently afoot at the Sundance Film Festival, a whole host of brand-sponsored “gifting suites” are adding to the spectacle on Park City’s Main Street. While the dismal economy has had a slight impact on the typically lavish goody bags on hand for A-list attendees this week, [...]