9 posts tagged "Erdem"
An abandoned, almost derelict, old hotel; a plush red-carpeted catwalk; dark and intense lighting: The setting for Erdem’s Fall 2014 show was as dramatic as the ornate clothes that were soon to make their way down the catwalk.
Makeup artist Val Garland summed up the look in terms of a movie title: Village of the Damned. She perfected complexions using NARS Pure Radiant Tinted Moisturizer and Radiant Creamy Concealer, purposefully leaving the area around the eyes bereft of base so that the skin took on its own natural shading and contours—a choice inspired by the work of photographer Sarah Moon. Lids were slicked with clear gloss before Larger Than Life Long-Wear Eyeliner in Via Veneto was used to rim the upper and lower waterlines. To keep focus entirely on the eyes, brows were toned down with a touch of foundation. Staying true to the face painter’s previous assertion that she has “not touched a mascara wand in London this season,” lashes were left bare, and lips were patted with stick concealer to cancel the natural pinky tones.
Manicurist Jenni Draper carried the theme onto nails with a few coats of Essie nail lacquer in Allure. “We wanted something ghostly but not too white,” she said. “A shade with a lot of white would just be too high fashion, and that’s not what this woman is about.”
In addition to Moon, hairstylist Anthony Turner cited Jane Eyre as a reference point. With the literary heroine in mind, he crafted a wispy and ethereal knot at the nape of the neck, using L’Oréal Professionnel Tecni Art Pli for texture. With just his fingertips, he teased strands of hair to fall over the face like a veil. “This gives the impression of something more ethereal and romantic,” he explained. “Val left the skin quite glossy, so the idea is that the hair will stick to the face, lending her a mysterious quality.”
An androgynous and distinctly tough girl debuted at Erdem today in place of the feminine, and often plaited, muse we’re so used to seeing. “Let’s put it this way: If there were boys in the show, they would be wearing exactly the same makeup—it’s a bit like Mick Jagger or Keith Richards,” explained face painter James Kaliardos. Using NARS Pure Radiant Tinted Moisturizer, he evened out models’ skin before applying a touch of Optimal Brightening Concentrate over top to lend a moist finish. On cheeks, the Matte Multiple in Altai (launching for Spring 2014) was dotted into the hollows and blended to lend a sunken, almost bony impression. A touch of Radiant Creamy Concealer was applied to lids, while the matte charcoal shade from the Paris Duo was buffed into the inner corners of the eyes. For extra definition, Larger Than Life Long-Wear Eyeliner in Via Veneto was rimmed along the upper and inner waterlines, and a grayish cream shadow was worked through arches to add strength to brows.
The undone updos created by hair pro Anthony Turner also played up the masculine theme—with both a severe side part and “comb-over” in front. To achieve the look, Turner applied L’Oréal Professionnel Tecni Art Full Volume Mousse 5 to give hair guts and Tecni Art Fresh Dust (a dry shampoo) for a fluffy texture. Strands were pulled over the forehead and secured with a bobby pin, and the remaining length was pinned up in the back (the finished product resembled a messy French twist)—leaving just a few loose strands cascading around the face.
Nails were pale and ghostly, with manicurist Anatole Rainey creating a four-tiered ombré effect using Essie Allure. Let’s just say we’ll be stealing a few of these beauty moves inspired by Jagger come spring.
The Erdem girl has always been on something of an emotional journey. Two seasons ago, she was looking for love; last season, she had found it and lost it. This season, however, she gave up on the prospect of love altogether—and took a turn toward the dark side instead. “There’s a touch of Wednesday Addams about her,” makeup artist Hannah Murray confirmed backstage of the “spooky” beauty look. “The collection is quite dark, so the girl we’re creating is a little ghostly.”
Crafting “moonlit,” luminescent skin, using NARS Multiple in Luxor for a dramatic highlight, Murray blended its forthcoming Single Eye Shadow in Namibia, a dove-gray matte pigment, from the lash line right up to the brows to give a halo effect around the eyes. But the real focus was a set of magnificently groomed arches, which Murray crafted using NARS’ as-yet-unreleased Brow Perfector. “The brows are really important to this look, but they need to look real and not drawn on,” Murray explained, sketching individual hairs, rather than taking long sweeps with the pencil, to make the line look as natural as possible.
Rather than duplicate Wednesday Addams’ signature center part, hairstylist Luke Hersheson carved out severe side parts and poker-straight polished hair. “The positioning of the parting is critical with this look—it needs to be on the left-hand side and begin two-thirds of the way down the brows,” he pointed out, using L’Oréal Professionnel Tecni Art Pli and Liss Control to give strands a super-glossy mirror-like finish.
NARS is a New York fashion week staple—even more so since the brand’s namesake founder returned to the backstage trenches for the Fall 2009 season to reunite with longtime friend and collaborator Marc Jacobs on the beauty look for the designer’s show. Since then, Francois Nars’ expertly crafted color palette and divinely textured creams, powders—and, more recently, skin salves—have been increasingly responsible for major makeup moments on the runway at shows like Thakoon, Rodarte, 3.1 Phillip Lim and starting last season, Alexander Wang. The brand’s presence in Europe, however, has been a work in progress that’s about to get a big boon: after nabbing sponsorship duties at Christopher Kane for Spring, NARS has just announced that it will be taking over face-painting duties backstage at Erdem for Fall. The London-based label is on the upswing, thanks in part to a few recent celebrity endorsements (Sienna Miller’s Golden Globes Erdem two-piece was upstaged only by the sheer ensemble Kristen Stewart memorably wore to an On The Road premiere back in December), and designer Erdem Moralioglu’s commitment to strong beauty looks (Spring’s psychedelic Stepford Wives, anyone?) leads us to believe that this partnership is a match made in makeup heaven. Stay tuned.
Gone was the Victoriana-goth girl that ruled the mood boards backstage at Erdem for Fall. In her place: “otherworldly creatures,” according to face painter Andrew Gallimore, who set to work sculpting a “much brighter, more luminous lady” for Spring.
“Sci-chedelic” is the neologism that was being bandied about between hair and makeup artists in reference to a certain sci-fi psychedelia that informed the beauty effort. “They’re supposed to be like an army of clones,” Gallimore explained, applying a base of MAC Mineralize Moisture Foundation and a touch of its Prep + Prime Finishing Powder. “It’s a bit Stepford Wife-y,” he continued, working its Strobe Cream into the nose bridge, cheeks, and the cupid’s bow of lips to create a futuristic luminosity. Curling the lashes and brushing brows upward, Gallimore slicked mouths with MAC Lipmix in Mid-Tone Nude before dabbing just the center with its Pigment in Neo-Orange to allow for a punchy pop of color.
“The whimsical, romantic Erdem girl has evolved into a tougher, more androgynous woman,” Charles Worthington artistic director Marc Trinder agreed, sculpting a clean, strong bun for the occasion. Coating strands with the brand’s new Salon Secrets Elixir, Trinder partially dried them so they retained a bit of a greasy, wet finish. Fashioning a deep side part, he proceeded to gather lengths into a low ponytail at the nape of the neck that resulted in a tight, twisted chignon. Worthington’s Front Row Mirror Dazzle Shine Spray and a fat blush brush swept away any lingering flyaways.