The Real Housewives of the O.C. star Gretchen Rossi will host a new beauty-centric reality show, aptly named The Gretchen Project, in which she traverses five continents consulting dermatology and plastic surgery experts along the way to find “the new, now, and next in beauty from around the world.” Hmmm. Sounds strikingly similar to another [...]

It’s that time of year again. Yes, Cartier Love Day came yesterday and for the fourth year in a row, the jeweler called upon its brand ambassadors to debut the new Love Charity bracelet benefiting the Art of Elysium. This year, Eva Mendes took on the responsibility solo, her flawless, minimally made-up skin allowing all [...]

You’ve gotta hand it to Eva Mendes. While the actress occasionally dabbles in beauty risk-taking, she mostly sticks to a three-part plan that works every time: neutral lip, rosy cheek, and a sultry eye in varying degrees of smoky. She added a little height to the back of her honey brown locks at last night’s [...]

As we mentioned a few days ago, a winter flush is a key component of the makeup look for the season—a point that was not missed by Scarlett Johansson and Eva Mendes at last night’s launch party for their new film The Spirit. Both women skipped the classic rosy pink in favor of a more [...]

When it comes to her hair and makeup, Eva Mendes is a prime example of the “if it ain’t broke, don’t fix it” philosophy, which she displayed at Melbourne’s 30 Days of Fashion & Beauty kickoff party last night. Attending the fête as an honored “international guest,” Mendes sported her signature honey highlights and that [...]

The US television network censors’ recent ban on Calvin Klein’s sultry Eva Mendes commercial for the new fragrance Secret Obsession may be all for naught: According to a global survey conducted by the brand in March as part of its broad-reaching marketing strategy, Americans already have dirty minds. The survey indicates that 50 percent of [...]