August 20 2014

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6 posts tagged "Face Stockholm"

The Cash Money Manicure Has Arrived



The month of May brought multiple collaborations to our attention: Preen for Nails Inc. (on shelves in June) and Marge Simpson for MAC (available come September). In addition, alliances of the olfactory variety were formed: Georgia May Jagger, like her mother, Jerry Hall, was named the new face of Thierry Mugler’s Angel; Alicia Keys joined forces with Parfums Givenchy; and Edie Campbell is Yves Saint Laurent Beauté’s latest It girl and face of forthcoming fragrance Black Opium, to which she confessed to WWD she hasn’t worn on the regular (not yet, anyway). “I more than not smell of horses,” she quipped. One more partnership to look forward to: Lili Radu x FACE Stockholm. The two brands already created a makeup-friendly wallet last year with room for a compact and lipstick in addition to credit cards, but their latest launch expands on the idea with coordinating nail polish colors in cobalt (Lili Radu’s Striking Blue), fuchsia (Lili Radu’s Pink), and fiery tangerine (Lili Radu’s Orange). This new concept guarantees you’ll look put-together each time you pull out your AmEx.

$299 (for polish and wallet); Nail polishes will be sold separately on beginning in June.


The 411: Face Stockholm’s Martina Arfwidson


Plenty of editorial real estate has been devoted to talking about Stockholm as the new capital of cool in recent years, but one brand helped establish the Swedish city as a hip haven nearly three decades ago. That would be Face Stockholm, the Scandinavian makeup brand that set up shop with a coterie of outrageous colors way back in 1982. It was founded by Gun Nowak, who ultimately enlisted the help of her daughter Martina Arfwidson, who abandoned her dream of becoming a singer in the name of the family beauty business. Arfwidson now helps keep the brand focused on creativity and innovation—like, for instance, its new Lash Booster Mascara—from her home (and the company’s headquarters) in Hudson, New York. And thanks to genius moments like its most recent lipstick duet collaboration with J.Crew, Face Stockholm has managed to retain all of the cool cred it was built on. Here, just in time for the holiday weekend, Arfwidson spills her favorite places to primp upstate, with a single Manhattan diversion for a facial that’s well worth the 2.5-hour drive on the New York Thruway.

The Makeup Regimen: Personal Best
“Every day, I use Face Stockholm Tinted Moisturizer #1, Bronzer #3, Brow Shadow in Myrrah, eyelash curler, the new Lash Booster mascara, and the Face for J.Crew lipstick in French Martini. The non-Face Stockholm companies I always keep around are Colorescience Pro Sunforgettable Mineral Powder Brush SPF 50 for the face and L’Oréal Sublime Bronze Self-Tanning Lotion on my legs and arms.”
Available at; Colorescience Pro Sunforgettable Mineral Powder Brush SPF 50, $60,; L’Oréal Sublime Bronze Self-Tanning Lotion, $9.99,

The Yoga Enclave: Sadhana Center for Yoga and Meditation
“Sondra Loring is the real deal. I don’t get to yoga class as much as I’d like, but this space is beautiful—a domed ceiling sits atop a converted turn-of-the-century ballroom.”
403 Warren St., 3rd fl., Hudson, N.Y., (518) 828-1034,

The Tough-Love Trainer: Brian Lawson
“I cannot say enough good things about Brian. He has been my ‘body architect’ for eight years. He’s loyal, enthusiastic—just amazing.”
Visit for more information.

The Morning Routine: Double Shot
“These two amazing shops share the same storefront: Swallow is where I get my morning coffee. There is no place outside of Paris that has better joe. And Loaf has the most amazing bread…really turning out stuff that rivals European loaves!”
433 Warren St., Hudson, N.Y.

Continue Reading “The 411: Face Stockholm’s Martina Arfwidson” »

J.Crew Puckers Up


J.Crew creative director Jenna Lyons wears the heavy mantle of “tastemaker,” but we almost always like what she’s peddling—love it, even. With a nimble style sensibility and a keen knack for sussing out trends, Lyons has grown J.Crew from a brand once reserved almost exclusively for the preppy set into a more suitable outlet for the fashion-hungry—and now beauty-hungry masses. On the heels of a few seasonal nail collaborations with Face Stockholm’s Martina Arfwidson, Lyons has enlisted the brand to create a new duo of lipsticks in shades that complement her own mastery of the fine art of laissez-faire elegance (think: ripped jeans and a schoolboy blazer, plus serious stilettos and sequins). There are two shades to choose from: French Martini, a barely-there slip of melon, and Chili Flake, a brazen orange-tinted red that packs a serious visual punch and resembles a darker, richer version of the custom-created bullet Lipstick Queen’s Poppy King whipped up for Lyons last year. True to form for Face Stockholm, the formula is smooth and highly wearable for everyday use. And in keeping with J.Crew’s general ethos, the colors themselves are on point and totally covetable.

$20 each, at

Photo:Courtesy of J. Crew

J.Crew’s Swedish Union


J.Crew is one of the few specialty retailers that has, particularly with Jenna Lyons’ rise to the top, always managed to get it right—especially when it comes to collaborations. The company has developed a knack for sourcing pitch-perfect items from other brands, like Belstaff, Saint James, and Lulu Frost, and the latest line to be invited into the fold happens to be of the beauty variety. After launching a selection of Face Stockholm nail lacquers in store and online this summer, the Swedish line is back with a curated trio of pint-sized polishes designed for J.Crew including Hello Merlot, a rich burgundy, Top Ten, a hot pink, and Unclear, a fleshy nude. Just as with most everything else in J.Crew’s coffers, the mixing-and-matching potential seems endless.

Photo: Courtesy of J.Crew

FACE Stockholm Gets Nailed


FACE Stockholm has always been our go-to brand for brilliant makeup colors. Its matte eye shadows are some of the brightest in the business, and the company offers a fantastic array of cream lipsticks and nail lacquers in retina-burning shades as well. But with the recent launch of its new nail treatments , it has moved beyond mere adornment and is venturing into maintenance territory. Realizing that some pre-polish care is needed to make the most of a manicure, FACE has released seven different formulas to prep, strengthen, protect, and perfect nails and toes. While the collection includes standards like a strengthening nail nutrient and a cuticle softener, it has a few tricks up its sleeve, too, boasting an Intense Top Coat that augments pigment saturation and can be used between manicures to renew dullness or fading. If anything, it’ll help you maximize the bold colors the brand does best.

Photo: Courtesy of FACE Stockholm