11 posts tagged "Flowerbomb"
Attention, Flowerbomb fans: This month, Viktor & Rolf will debut a whole new way for you to love their tea, bergamot, jasmine, freesia, rose, and patchouli fragrance. Introducing the Flowerbomb service station, a high-concept device that launches at Nordstrom stores in the coming weeks. The idea is pretty straightforward: Bring in your new deluxe refillable grenade-shaped flacon, align it with the perfume luge’s spout, and reboot your supply of the eau on the spot. Simplicity aside, however, the Dutch designers were compelled to make a short film to help elucidate the process (read: get you real pumped up about the prospect of a perfume pit stop). Directed by fashion photographer-cum-video artist Barnaby Roper (he of i-D, Dazed & Confused, SHOWstudio, and Nowness.com fame), the film stars the designers themselves alongside the contraption in a particularly profesh turn in front of the camera—”there was an acting coach!” Rolf divulged. Click above to be spellbound by the “enchanted fountain.”
Remember when we told you about our trip to London’s WAH Nails, where we got a Marc Jacobs Fall 2009 manicure? Well, new season, new nail art. The Shoreditch mani destination has upped its game with tips featuring banana hand designs à la Prada’s Spring collection. [Fader]
Say good-bye to “brand-hired fragrance models” and hello to “on-staff fragrance advisers.” The days of aggressive perfume spritzers at department stores are coming to an end. [NYT]
Viktor & Rolf Flowerbomb fans might want to mark their calendars. Come July, the design duo will launch what they’re calling a “very” limited-edition flanker of the popular floral fragrance. Flowerbomb de Paris is an homage to the City of Light and will feature just 1,600 numbered bottles for worldwide distribution. [Scented Salamander]
The Hills star Lauren Conrad is about to grace the beauty blogosphere with her presence via a new Web venture called The Beauty Department. Yes, the site will feature makeup application tips and tricks and, yes, it will also serve as a platform to help the reality star launch her own cosmetics collection down the line. [StyleBistro]
Viktor Horsting and Rolf Snoeren are showmen nonpareil. Fall 2010′s Kristen McMenamy layer-stripping extravaganza wasn’t a shock, but only because it followed earlier spectacles, including but not limited to Fall ’07′s spotlights-as-accessories performance piece, in which lights were rigged up to each model as she teetered down the catwalk, and the marvel that was the design duo’s Fall 2005 show, in which Lily Cole showed off some perfectly placed bed head—with a pillow to support her neck and all. It should come as no surprise, then, that the Dutchmen spare no expense when they throw a birthday party. Flowerbomb, their smash-hit sambac jasmine, orchid, freesia, and rose-tinged eau, turned five this year, and diligent readers of our People & Parties section will recall the Grace Jones performance and the specialty dessert they designed for Paris’ Le Meurice Hotel for the occasion back in March. Tonight, the party comes to New York for the stateside version of the fragrance’s anniversaire. Revelers should expect a somewhat more subdued soirée, but according to Snoeren, the bells and whistles will still abound. Here, he gives Style.com a preview of the festivities and what lies ahead for the scent the designers endearingly refer to as their baby.
So why all the birthday parties? This is a perfume we’re talking about, after all.
Flowerbomb for us feels a little bit like our baby. We call her a “she.” She’s turning five and we wanted to celebrate it like you celebrate a fifth birthday—with singing and cake.
In Paris, you got Grace Jones to do the singing. Who will do the honors in New York?
Alison Goldfrapp is coming! We are big fans and she’s such an original. We met her a couple of times. She’s going to perform for the first time ever alone. It’s going to be a more intimate setting.
Word that Charlotte Gainsbourg would front Nicolas Ghesquière’s first foray into fragrance for the house of Balenciaga spread like wildfire when it was announced over the summer, and finally we’ve got some more news to share about the highly anticipated scent that bows in February. Perfumer Olivier Polge—he of Viktor & Rolf Flowerbomb and Eau Mega fame—has produced a floral chypre fragrance. Ghesquière apparently gave Polge a list of smells he liked, including floor wax, gasoline, carnations, and violets, and the esteemed nose chose violet as the center of the eau, grounding it in redistilled woods like cedar and patchouli. Petrol fumes didn’t make the cut, although there’s an intentionally urban twist to the fragrance. As for the prismatic bottle, it’s an homage to the signature Balenciaga cocoon-shaped cape, designed with direction from Ghesquière, who insisted that the flacon have a “head, neckline, and a body.” Gainsbourg has been shot by Steven Meisel to achieve the same effect in print form. [WWD]
When Viktor Horsting and Rolf Snoeren took the perfume world by storm in 2005 with Flowerbomb, their first-ever fragrance endeavor, which became a huge global hit, the Dutch design duo sealed their reputation as a beauty crossover success story. Since then, fashion and fragrance aficionados alike have been waiting to see what they would come up with next. They’ve wondered, with good reason, how the pair plans on topping the explosive floral-oriental that came bottled in a custom-designed glass grenade. Well, the wait will soon be over. On October 12, Eau Mega launches at Nordstrom. A notable follow-up to their sensational debut, Eau Mega is intended to be a paradox—a scent that is at once fresh and decadent. And judging by looks alone, it seems to hold the promise of extravagance. Inspired by atomizers of old, the flacon features a glass cylinder with a gold seal that you merely squeeze for a burst of crisp pear, violet leaf, peony, Italian lemon, and white musk. “You don’t need to be a star to be mega,” Rolf Snoeren insisted when we recently caught up with him, boasting of the every-woman appeal of the new scent. He also cued us in to the haphazard nature of fragrance naming and what lies ahead for his brand in beauty terms (the words makeup line were indeed mentioned). Read on below.
How do you even begin the design process, whether it’s a collection or a fragrance?
Whether you’re planning a show or a fragrance, it’s necessary to start with a concept. We can’t do anything if we don’t have a concept or a name first. For fragrance, it usually starts from a name.