Estée Lauder global ambassador, brand spokesperson, and style and image director Aerin Lauder is set to launch her own brand for the company, simply called Aerin. Encompassing fragrance and color cosmetics­—the family’s specialty—Aerin will also come to include accessories and home accessories. “I had a dream of doing this as I was growing up,” Lauder [...]

I’ve been patiently waiting for Freida Pinto’s first campaign for L’Oréal to break ever since the post-Slumdog contract offers came pouring in early last year. Well, break it finally did a few weeks ago, revealing the Indian model-turned-actress as the spokeswoman for the brand’s new Skin Expertise Go 360 Clean cleansers. I’ve never made haste [...]

“Christopher [Bailey] has a very clear idea of what he wants—he even chose the specific shade of silver for the actual runway,” said makeup artist Wendy Rowe, putting the final touches on Lily Donaldson’s face backstage at Burberry yesterday. With that kind of clear vision from the brand’s creative director, Rowe’s job was relatively easy. [...]

Rumors swirled in Milan during the Fall shows that Freida Pinto was being courted by Estée Lauder, but it looks like a rival company has swooped in and claimed the Indian beauty for its own. L’Oréal Paris has just announced that Pinto and Lost’s Evangeline Lily will join Elizabeth Banks as the newest poster girls [...]

In these tough times, cutting corners from your wardrobe to your maquillage is practically de rigueur. We asked some notoriously beautiful girls how they skimp in the primping department.
Freida Pinto, in the VIP room at Dolce & Gabbana:
“Times are hard but I believe less is more. Concealer is the essential element. I swear by Vichy’s [...]

If Freida Pinto’s cameo front-row at Dolce & Gabbana yesterday is any indication, the actress is being wholeheartedly embraced by the fashion world. But the beauty community is staking its claim, too; the Slumdog Millionaire star is rumored to be in talks with Estée Lauder to become a spokesperson for the brand. Details have yet [...]