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28 posts tagged "Fresh"

Reminiscing With…Lev Glazman


lancome-climatBeauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.

The pro: Lev Glazman, co-founder of Fresh

The product: “Growing up in Russia, during the time of the Iron Curtain, there weren’t a lot of fragrances available. There was Red Moscow for men and Red Moscow for women—and both were absolutely horrible. The women’s version was like a fake Chanel No. 5, but instead of smelling like the original’s beautiful notes of rose and chypre, it smelled closer to Lysol. The men’s was pretty disgusting, too—it was a dark green color that stained your clothes when you sprayed it on. But everyone smelled alike at the time. The only way to obtain a different fragrance was on the black market, which is how French fragrances were smuggled into the country. They’re what women bought if they wanted to have a sense of individuality. I remember my mother taking me to this black market when I was about 6. It was very risky—if you were caught you would go to jail—and whatever was smuggled into the country was very expensive. I remember she bought Lancôme Climat and paid 100 rubles for it, which today would be like paying two or three thousand dollars. It was five months’ rent. Climat was a very popular scent in the sixties but never brought into the U.S. It was a rich and concentrated oriental with chypre notes. Today it would be considered old-fashioned. Still, anything that was brought into Russia and smelled different than Moscow Red was special. I remember my mom handing over the money for this fragrance and immediately taking the box and stepping aside to put it on. She was totally transformed. And that moment changed my life. I realized how powerful fragrance could be. I became infatuated with it…every time I smell [Climat], I’m taken back to this place of my childhood.”

Eau So Fresh


FRESH-LIFE-EDPIf you’re anything like us, you’re currently glancing at the clock ticking in the corner of your computer monitor. The countdown to the weekend has begun, and we can think of no better way to celebrate than with Fresh’s latest fragrance, Life. We plan to escape the stress of the week by joining the mass exodus of urbanites who leave NYC every Friday for some much-needed R&R—and getting away is exactly what inspired this eau. The husband-and-wife team of Lev Glazman and Alina Roytberg, who founded the cult-favorite beauty brand, share a lake house in Woodstock, Vermont. The scents surrounding this out-of-the-way abode—the damp grass, the sweet morning breeze, the fog rolling across the pond that sits on their property, and the first warming rays peeking over the horizon—are what inspired the blend. Glazman chose notes such as bergamot, vanilla grass, and cypress to exemplify the earth; grapefruit, lilac leaves, and magnolia to represent air; cucumber and moss to emblematize water; and amber, orange, and tonka to bring the heat of the sun. On our to-do list for our two days off: skim the Sunday Styles section, spritz this scent, kick back, and enjoy the elements.

Available for pre-order at

Photo: Courtesy of Fresh

Sugar Rush


Fresh Sugar Lip Treatments are the stuff of legend. With an ever-expanding shade range of the sugar-tinged balms that are spiked with plumping black-currant oil, antioxidant-rich grape-seed polyphenols, and vitamins A, C, and E to love, there’s a twist-up bullet for everyone (we’re partial to the dark nude Sugar Honey hue). But just when we thought the brand had exhausted the possibility of debuting new iterations of the old standby, it has surprised us with its Sugar Shine Lip Treatment. Billed as a shine-enhancer, rather than a gloss, the nourishing formula bolstered by cupuaçu and mango butters goes on velvety smooth, without any trace of stickiness—a real feat where lip lacquering is concerned. The familiar faintly citrus scent of the original balms is also present here, as is the signature blend of reparative oils, and while it currently comes in a single neutral sheer shade, we imagine Fresh founders Lev Glazman and Alina Roytberg have plenty more plans in the works—maybe even a Sugar Honey Shine Lip Treatment, one hopes.

Photo: Courtesy of Fresh

The Fab Five: Spring Skin Rebooters


Whether you call it a reboot, a refresh, or a revival, usually come January—after a month of out-and-out neglect plus overindulgence of every variety—our skin is in dire need of some kind of do-over. And since this also happens to be the time of year for appearance-driven resolutions, products designed to give skin an overhaul (from addressing discoloration to dehydration to loss of elasticity) seem particularly in order. Here, our five favorite new ways to get a fresh start in 2013.

The Lotus Position
Fresh Lotus Youth Preserve Cream
Used both for healing and beautifying purposes, the sacred lotus has been revered in Asian culture for thousands of years. The flower’s polyphenol-packed extract is the star of this supremely luxe salve, which is bolstered by blue-green alga and vitamins c and e to help offer deep hydration and improve elasticity.

Seoul Cycle
Amarté Wonder Cream
Boasting a formula centered on the power of a natural immunity booster (cultivated Korean mushrooms called Schizophyllan), this is the hero product from this new niche skincare brand out of Seoul. The treatment balm focuses on simultaneously lightening sun spots and exfoliating the skin.

The Night Time Is The Right Time
StriVectin-AR Advanced Retinol Night Treatment
StriVectin’s signature NIA-114 gets a major potency boost from the addition of the gold-standard antiager, retinol. Extensive clinical trials show the nighttime treatment to be both highly tolerable for sensitive types and effective at improving skin tone and texture. It’s a “midnight multitasker,” as the company rightfully touts.

Crystal Vision
Tatcha Akari Crystal Massager and Enriching Renewal Cream
Once you experience the wonders of this crystal massager inspired by Japanese acupressure techniques (it can be warmed or cooled for added effect), you will be immediately converted. Pat on the intensely moisturizing eye cream, rich in red alga, hyaluronic acid, and peony, then use the tool to gently massage it in, working in a counterclockwise motion from outer to inner corner, five times on each eye.

The Bright Side
Olay Professional Pro-X Even Skin Tone Spot Fading Treatment
Olay has mastered the elusive art of creating nuanced, advanced skincare options for those on a drugstore budget, and their Pro-X Even Skin Tone line exemplifies that effort. The latest addition is focused on fading dark spots and speeding up cell turnover.

Photo: Courtesy of

Fresh Goes For Rose Gold


We recently had the pleasure of clanking Champagne glasses with Fresh co-founder Lev Glazman at a dinner party to launch Fresh Moments, the Boston-born brand’s new Web-based video series. Conversation turned to beauty, as it often does, and Glazman revealed that 11 years after its release, his hydrating, skin-soothing Rose Face Mask is still one of his all-time favorites from the line. And he’s not the only one; since Fresh beefed up its presence in China with stores in Beijing and Hong Kong last September, the aromatic, cooling gel that is infused with pure rosewater and real rose petals has been a huge hit on the Asian market, which got Glazman and his co-collaborator, Alina Roytberg, thinking expansion. Enter their new soap-free Rose Cleansing Foam and Rose Hydrating Gel Cream. Both products boast the same pure rosewater and cucumber extracts as their predecessor to balance and calm complexions, and while the Cleansing Foam gently washes away impurities, boosting moisture with evening primrose oil and plum seed oil, the Gel Cream uses algae, free radical fighting-rhodiola root extract, hyaluronic acid, and angelica leaf extract to nourish and rejuvenate with a lightweight texture that is never overbearing. It’s the perfect summer skincare solution, if you ask us—made even better if you keep the gel cream in the refrigerator; if for some inexplicable reason, you’re still holding out on installing your AC unit, this little tip will help you go that much longer.

Available July 2012 at select Fresh stores.

Photo: Thomas Iannaccone