26 posts tagged "Fresh"
Fresh Sugar Lip Treatments are the stuff of legend. With an ever-expanding shade range of the sugar-tinged balms that are spiked with plumping black-currant oil, antioxidant-rich grape-seed polyphenols, and vitamins A, C, and E to love, there’s a twist-up bullet for everyone (we’re partial to the dark nude Sugar Honey hue). But just when we thought the brand had exhausted the possibility of debuting new iterations of the old standby, it has surprised us with its Sugar Shine Lip Treatment. Billed as a shine-enhancer, rather than a gloss, the nourishing formula bolstered by cupuaçu and mango butters goes on velvety smooth, without any trace of stickiness—a real feat where lip lacquering is concerned. The familiar faintly citrus scent of the original balms is also present here, as is the signature blend of reparative oils, and while it currently comes in a single neutral sheer shade, we imagine Fresh founders Lev Glazman and Alina Roytberg have plenty more plans in the works—maybe even a Sugar Honey Shine Lip Treatment, one hopes.
Whether you call it a reboot, a refresh, or a revival, usually come January—after a month of out-and-out neglect plus overindulgence of every variety—our skin is in dire need of some kind of do-over. And since this also happens to be the time of year for appearance-driven resolutions, products designed to give skin an overhaul (from addressing discoloration to dehydration to loss of elasticity) seem particularly in order. Here, our five favorite new ways to get a fresh start in 2013.
The Lotus Position
Fresh Lotus Youth Preserve Cream
Used both for healing and beautifying purposes, the sacred lotus has been revered in Asian culture for thousands of years. The flower’s polyphenol-packed extract is the star of this supremely luxe salve, which is bolstered by blue-green alga and vitamins c and e to help offer deep hydration and improve elasticity.
Amarté Wonder Cream
Boasting a formula centered on the power of a natural immunity booster (cultivated Korean mushrooms called Schizophyllan), this is the hero product from this new niche skincare brand out of Seoul. The treatment balm focuses on simultaneously lightening sun spots and exfoliating the skin.
The Night Time Is The Right Time
StriVectin-AR Advanced Retinol Night Treatment
StriVectin’s signature NIA-114 gets a major potency boost from the addition of the gold-standard antiager, retinol. Extensive clinical trials show the nighttime treatment to be both highly tolerable for sensitive types and effective at improving skin tone and texture. It’s a “midnight multitasker,” as the company rightfully touts.
Tatcha Akari Crystal Massager and Enriching Renewal Cream
Once you experience the wonders of this crystal massager inspired by Japanese acupressure techniques (it can be warmed or cooled for added effect), you will be immediately converted. Pat on the intensely moisturizing eye cream, rich in red alga, hyaluronic acid, and peony, then use the tool to gently massage it in, working in a counterclockwise motion from outer to inner corner, five times on each eye.
The Bright Side
Olay Professional Pro-X Even Skin Tone Spot Fading Treatment
Olay has mastered the elusive art of creating nuanced, advanced skincare options for those on a drugstore budget, and their Pro-X Even Skin Tone line exemplifies that effort. The latest addition is focused on fading dark spots and speeding up cell turnover.
We recently had the pleasure of clanking Champagne glasses with Fresh co-founder Lev Glazman at a dinner party to launch Fresh Moments, the Boston-born brand’s new Web-based video series. Conversation turned to beauty, as it often does, and Glazman revealed that 11 years after its release, his hydrating, skin-soothing Rose Face Mask is still one of his all-time favorites from the line. And he’s not the only one; since Fresh beefed up its presence in China with stores in Beijing and Hong Kong last September, the aromatic, cooling gel that is infused with pure rosewater and real rose petals has been a huge hit on the Asian market, which got Glazman and his co-collaborator, Alina Roytberg, thinking expansion. Enter their new soap-free Rose Cleansing Foam and Rose Hydrating Gel Cream. Both products boast the same pure rosewater and cucumber extracts as their predecessor to balance and calm complexions, and while the Cleansing Foam gently washes away impurities, boosting moisture with evening primrose oil and plum seed oil, the Gel Cream uses algae, free radical fighting-rhodiola root extract, hyaluronic acid, and angelica leaf extract to nourish and rejuvenate with a lightweight texture that is never overbearing. It’s the perfect summer skincare solution, if you ask us—made even better if you keep the gel cream in the refrigerator; if for some inexplicable reason, you’re still holding out on installing your AC unit, this little tip will help you go that much longer.
Available July 2012 at select Fresh stores.
It’s an international cult classic at this point, but Fresh started with a humble bar of soap. Granted, this was no ordinary bar of soap. Exquisitely formulated and luxuriously packaged, deciding whether to tear it open and actually use it or display it on a shelf like a worldly treasure was a tough call. The Boston-based brand has come a long way since then, adding skincare, makeup, fragrance, and home products to its roster, and picking up a host of devotees along the way thanks to the tireless efforts of visionary co-founders Lev Glazman and Alina Roytberg. On the occasion of a major milestone—the company turns the big 2-1 this year—we asked the savvy naturalists for their favorite places to beautify.
The Skincare Essential: Fresh Elixir Ancien
“The tradition of oil therapy has been widely used in skincare rituals for centuries to purify, nourish, and treat dry-skin conditions. I love using this face oil at night. It is the most precious blend of pure oils and age-delay extracts. It is ultra-nourishing, smooths fine lines, completely renews the complexion, and returns skin to its youthful radiance.”
The Morning Routine: Sea Buckthorn Juice
“The first thing I take in the morning is a glass of pure sea buckthorn (or seaberry) juice. It’s very concentrated, tart, bitter, and impossible to drink, so I mix it with water and honey. This juice contains over 190 different nutrients and antioxidants. I call it the ‘holy fruit.’ It energizes me, but it also gives the system a nice cleansing. It’s my fountain of youth. Then I make myself organic chamomile and jasmine green loose tea with lemon.”
The Pilates Guru: Benjamin at Equinox
“I take private sessions at Equinox Boston with Benjamin Degenhardt. He teaches Scott Pilates, a Canadian style. He made me fall in love with Pilates. He was a dancer, and then he became an instructor in NYC, and then he moved to Boston to bring the awareness up here.”
For more information, visit www.equinox.com.
The Man-icure: My Mani Pedi
“I have been going to Joyce at My Mani Pedi in the South End for three years, and she gives the best mani/pedi. She’s extremely precise and does a perfect job.”
546A Tremont St., Boston, (617) 482-5550.
Fresh is one of those rare brands that has somehow managed to avoid certain beauty industry mandates that often come with success. Despite being bought by LVMH in 2000, the company’s founders—husband-and-wife duo Lev Glazman and Alina Roytberg—are still very much the creative force behind the Boston-based fragrance and cosmetics enterprise they launched in 1991. Another rarity: They have never tapped a celebrity or model to represent the brand for them. “Our Sugar Lip Treatment is our Fresh ambassador,” Roytberg deadpanned this week at a dinner celebrating Fresh Moments, a new digital venture that she and Glazman have devised as a way to showcase external creative forces that help drive their work. “We’re inspired by people who are really interesting, have their own mind, don’t follow trends but create trends. [These people] create their own fresh moments in their life—and they enjoy using our products,” Roytberg explained, alluding to the series of guest editors that will start appearing on a new Fresh Internet platform that will be equipped with short, emotive videos.
The series begins this week with a vignette that introduces Roytberg and Glazman on their farm in Woodstock, Vermont, as a way of orienting people with the line’s ethos, and will be followed by another episode starring Citizens Band ringleader Sarah Sophie Flicker on June 19. “I’m such a huge fan not just of the products but how the company came to be,” says Flicker, who admits that she doesn’t have too many really fresh moments in her life. “I have two kids,” she jokes. “But I’ve gotten into this routine where even if I have ten minutes, I take a bath, I listen to the news, and I do my Fresh Sugar Scrub and Face Mask—and that’s my time.” Flicker’s other favorite products, like the Cannabis Rose fragrance, will soon be up online along with a fun Q&A meant to introduce readers to “people who live a certain style that we feel is very Fresh,” according to Roytberg. It sure beats a stable of spokesmodels. Click above to watch the first installment.