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April 20 2014

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28 posts tagged "Fresh"

The 411: Fresh’s Lev Glazman And Alina Roytberg

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It’s an international cult classic at this point, but Fresh started with a humble bar of soap. Granted, this was no ordinary bar of soap. Exquisitely formulated and luxuriously packaged, deciding whether to tear it open and actually use it or display it on a shelf like a worldly treasure was a tough call. The Boston-based brand has come a long way since then, adding skincare, makeup, fragrance, and home products to its roster, and picking up a host of devotees along the way thanks to the tireless efforts of visionary co-founders Lev Glazman and Alina Roytberg. On the occasion of a major milestone—the company turns the big 2-1 this year—we asked the savvy naturalists for their favorite places to beautify.

Lev’s Picks:
The Skincare Essential: Fresh Elixir Ancien
“The tradition of oil therapy has been widely used in skincare rituals for centuries to purify, nourish, and treat dry-skin conditions. I love using this face oil at night. It is the most precious blend of pure oils and age-delay extracts. It is ultra-nourishing, smooths fine lines, completely renews the complexion, and returns skin to its youthful radiance.”
$260, www.fresh.com.

The Morning Routine: Sea Buckthorn Juice
“The first thing I take in the morning is a glass of pure sea buckthorn (or seaberry) juice. It’s very concentrated, tart, bitter, and impossible to drink, so I mix it with water and honey. This juice contains over 190 different nutrients and antioxidants. I call it the ‘holy fruit.’ It energizes me, but it also gives the system a nice cleansing. It’s my fountain of youth. Then I make myself organic chamomile and jasmine green loose tea with lemon.”
$29.95, www.sibubeauty.com.

The Pilates Guru: Benjamin at Equinox
“I take private sessions at Equinox Boston with Benjamin Degenhardt. He teaches Scott Pilates, a Canadian style. He made me fall in love with Pilates. He was a dancer, and then he became an instructor in NYC, and then he moved to Boston to bring the awareness up here.”
For more information, visit www.equinox.com.

The Man-icure: My Mani Pedi
“I have been going to Joyce at My Mani Pedi in the South End for three years, and she gives the best mani/pedi. She’s extremely precise and does a perfect job.”
546A Tremont St., Boston, (617) 482-5550.

Continue Reading “The 411: Fresh’s Lev Glazman And Alina Roytberg” »

EXCLUSIVE: Living In The Fresh Moment

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Fresh is one of those rare brands that has somehow managed to avoid certain beauty industry mandates that often come with success. Despite being bought by LVMH in 2000, the company’s founders—husband-and-wife duo Lev Glazman and Alina Roytberg—are still very much the creative force behind the Boston-based fragrance and cosmetics enterprise they launched in 1991. Another rarity: They have never tapped a celebrity or model to represent the brand for them. “Our Sugar Lip Treatment is our Fresh ambassador,” Roytberg deadpanned this week at a dinner celebrating Fresh Moments, a new digital venture that she and Glazman have devised as a way to showcase external creative forces that help drive their work. “We’re inspired by people who are really interesting, have their own mind, don’t follow trends but create trends. [These people] create their own fresh moments in their life—and they enjoy using our products,” Roytberg explained, alluding to the series of guest editors that will start appearing on a new Fresh Internet platform that will be equipped with short, emotive videos.


The series begins this week with a vignette that introduces Roytberg and Glazman on their farm in Woodstock, Vermont, as a way of orienting people with the line’s ethos, and will be followed by another episode starring Citizens Band ringleader Sarah Sophie Flicker on June 19. “I’m such a huge fan not just of the products but how the company came to be,” says Flicker, who admits that she doesn’t have too many really fresh moments in her life. “I have two kids,” she jokes. “But I’ve gotten into this routine where even if I have ten minutes, I take a bath, I listen to the news, and I do my Fresh Sugar Scrub and Face Mask—and that’s my time.” Flicker’s other favorite products, like the Cannabis Rose fragrance, will soon be up online along with a fun Q&A meant to introduce readers to “people who live a certain style that we feel is very Fresh,” according to Roytberg. It sure beats a stable of spokesmodels. Click above to watch the first installment.

The Rise Of The Un-Lipstick

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Like many of our latter-day lipstick-loving peers, there’s nothing we covet more than a richly pigmented, nearly, if not entirely, matte bullet. But there is a time and a place for something a bit lighter in weight and color—a time, like, say, when the New York spring shows up two months early. We’re talking about lipstick that, though pigmented, is sheer enough to apply entirely sans mirror—let’s call it an un-lipstick. This spring, we will be rotating a trio of new varieties that fit the bill. Make Up For Ever’s Rouge Artist Natural is a precise counterpoint to the line’s Rouge Artist Intense in that it offers a similarly extensive palette in a new, airy, slightly glossy cupuacu butter-packed formula. We are particularly partial to the Iridescent Orange Pink (#N35) and Watermelon (#N41), both of which provide a sheer pop of color. Then there’s Fresh’s Sugar Coral, the latest incarnation of its wildly successful Tinted Lip Treatment line. A perfectly warm-weather-ready deep peach, this blackcurrant seed oil-enriched stick hydrates while protecting pouts from harmful UV rays with an SPF of 15. Finally, we give you Lipstick Queen’s Saint Eden, which follows in the footsteps of the brand’s previous un-lipstick innovations, Medieval and Blue Jean. This time around the brand’s founder, Poppy King, has dreamed up a totally easy-wearing hue that imparts a wash of transparent fuchsia-red. All three make a pretty good argument for giving your regular bullet a break.

Photo: Courtesy of

Fresh Lightens Up

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Super-thick creams—no matter how luxe and appealing—don’t work with my finicky skin. Most of them are just too rich, and even if they have compelling backstories, like Fresh’s cult-favorite Crème Ancienne, which is blended by hand in a European monastery and based on a formula that was used to treat gladiator’s wounds in the second century AD, I sadly can’t partake. But the innovative brand recently devised a way for everyone to enjoy its product’s hydrating, homespun appeal. The newly launched Crème Ancienne Infusion is a treatment toner that combines the original salve’s blend of classic rosewater and meadowfoam seed oil with bamboo water, lavender, and lemon peel essential oil. Additional contributions from skincare powerhouses like hyaluronic acid and sea buckthorn oil create a conditioning, balancing, and purifying effect without the greasy feeling of a balm. It’s an instant refresher for weary, tired complexions, and while I still need to pair it with a lightweight moisturizer to properly quench my complexion in these days of seasonal transition, come summer, it’ll be a welcomed one-swipe wonder.

Photo: Courtesy of Fresh

Veuve Clicquot X Fresh

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We couldn’t help but feel a little wistful while we perused pictures from the Sundance Film Festival this weekend. Sure, it snowed in New York on Friday night, but those three inches of precipitation that quickly turned to a gray slushy, salty mess didn’t even begin to compare to snaps of Park City’s fresh powder and the bevy of young, hip celebrities trudging through it. But there is a way for the rest of us to get a touch of wintery glamour. For its 2012 Clicquot in the Snow initiative—Veuve Clicquot’s annual program that features Champagne tastings, charitable events, and designer collaborations—the iconic French bubbly brand has teamed up with Fresh to create a beauty survival kit for the season. It’s not as unlikely a pairing as it may seem; after a trip to Veuve Clicquot’s vineyard in Reims back in 2006, Fresh co-founder Alina Roytberg was inspired to create her company’s classic Citron de Vigne fragrance, a rollerball of which is now included in a custom-designed leather carryall with its Sugar Lip Treatment, Crème Ancienne, Brown Sugar Hand Cream, and miniatures of its Soy Face Cleanser and Seaberry Restorative Body Cream. No, it’s not the same as hitting the slopes with Elizabeth Olsen and Emma Roberts, but weathering the cold—no matter where you are—with chap-free lips, well-moisturized skin, and a fresh, sparkling scent is almost as good, right?


$60, available February 1 at www.fresh.com.

Photo: Courtesy of Fresh