August 22 2014

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28 posts tagged "Fresh"

Holiday Road Trip Travel Essentials


We’re assuming that like us, most of you are sitting at your offices right now like it’s the last day of school before summer vacation, waiting until the clock strikes 5 p.m., signaling the beginning of the long holiday weekend. If you’re heading out of town to any of New York’s nearby shore points, know that no matter how early you plan on leaving tonight, tomorrow, or Saturday, you will hit traffic on the Garden State or the LIE and you will get cranky and sweaty as you sit in the car for longer than you’d like. We’ve compiled a short packing list to help you maintain your sanity and your radiant complexion on the drive:

1. Fully Charged iPod

We can’t stress this enough. There are certain stretches of road that simply do not get radio transmission, and at these places, when talking/arguing with your driving companion is no longer a viable option, those headphones can be a real savior. Download a few books on tape before you leave, like the David Sedaris box set, which we’ve found to be particularly helpful in bumper-to-bumper situations.

2. Facial Wipes/Serum

Around hour two or so, you might start feeling the sticky aftereffects of the humidity or the sun as it beats down on one side of your face through the car window (the weather forecast is promising for tomorrow). It’s at these moments that you’re going to want to do a quick cleanse-and-tone. Fresh’s In Flight Kit includes gentle face cleansing wipes and a travel-sized Face Serum with green coffee to stimulate circulation. There’s also a travel-sized mask that’s good for some pre-bedtime relaxation once you arrive at your destination.

3. Makeup/Makeup Brushes

Lastly, we recommend always carrying a few makeup essentials in your purse—concealer, mascara, powder, blush stick—for touch-ups and such on the go. And with Sonia Kashuk’s new Beauty Magnet Travel Brush Kit, which has seven full-size interchangeable magnetic brush heads and a silver carrying case to boot, you’ll have all of the tools you need for perfect application. (Hopefully, you’ve rented the Zipcar with lighted vanity mirrors so you can refresh your makeup even if the trip takes you into the dark hours of the night.)

Photo: Courtesy of Sonia Kashuk

Prime Time: How To Create The Perfect Canvas


To prime or not to prime is frequently up for debate among beauty devotees: Is taking that extra step before applying foundation really necessary? As far as we’re concerned, the answer is yes—especially when the product in question is Fresh’s new Rose FreshFace Primer. Like most other prep treatments, the lightweight formula is intended to diminish the appearance of imperfections so makeup can go on silky smooth, but this one comes with benefits. Porphyridium cruentum is a smart micro-algae that helps balance natural moisture levels for an even complexion, while rosewater cools the skin and cucumber extracts soothe and calm. Suddenly, adding another product to your face-painting routine feels like a bonus, rather than a chore.

Photo: Courtesy of Fresh

Rachel Roy Signs On To


The only thing we like more than a (good) designer collaboration are miniature beauty products from choice brands that won’t get confiscated at airport security. I’m talking to you, JFK International—that bottle of Biologique Recherche P-50 you ripped from my grasp was almost worth staying behind for. So when launched a travel case with Rachel Roy, we were intrigued. When we found out it was free with any purchase from the site of $100 or more, intrigue turned to excitement. (As we’ve noted before, cosmetics sales actually rise during a recession). In addition to doubling as a boxy evening clutch, the woven case has a built-in mirror for quick touch-ups and an inner pocket for sectional separation. And then there are the makeup, skincare, and haircare offerings from some of our favorite brands—Korres, Fresh, Murad, Phyto, Remède, and Fekkai included. The limited-time offer might not withstand what’s sure to be heavy demand, so click while the clicking’s good.

Photo: Courtesy of