11 posts tagged "Frida Giannini"
Charlotte Casiraghi, fifth in line to the throne of Monaco and granddaughter to Grace Kelly, may not wear the crown of the sovereign city-state (yet), but Gucci has a prime role for the equestrian-loving princess in the meantime: She will serve as the face for the house’s highly anticipated cosmetics range due out in September, reports WWD. It’s not Casiraghi’s first gig with the Italian label, as she previously joined forces with creative director Frida Giannini to develop a riding collection exclusively for her horseback-riding endeavors and fronted its Forever Now campaign, where she posed with well-groomed ponies and glossy golden retrievers. Here’s hoping the royal shares the spotlight with more baby animals in the brand’s new beauty ads.
Blake Lively knows how to make an entrance—one flip of her honey-colored hair has the power to set off hundreds of flashbulbs simultaneously. But walking a red carpet isn’t a “comfortable” place for the blond bombshell (having husband Ryan Reynolds as Gucci-clad arm candy, however, certainly boosted her confidence at Monday’s Met ball—as it would any woman on this planet). “It’s always easier with help. I’ll get my sisters out there. I’ll bring my high school mascot if I need to! It’s always such an intimidating experience,” Lively explained. Last year, she and “dear friend” Florence Welch braced the wall of paparazzi together: “We said, ‘We’re like the kid at prom who doesn’t have a date, we have to go together.’ We were trying to only take pictures together on the red carpet so people knew we had a friend. But then they said, ‘You have to take pictures separately—stop that!’”
This time around, Lively wore a Gucci dress accented by Gucci’s Première fragrance—which she mists and walks through to create an “aura of scent.” And her punky ponytail (seen at the 2013 ball) gave way to a forties-inspired “one-sided victory roll” to show off her Lorraine Schwartz earrings. “Both sides is a little much and a little too on the nose,” she noted of her hairstyle choice. But getting primped, donning custom ruby drops, and breathing the same air as Beyoncé was no match for the exclusive after-party to which only Lively, Reynolds, Welch, and her agent were invited. “The whole Met ball, we were like, ‘OK, we’re going to get hot fudge sundaes and frozen hot chocolate. That was a pretty great midnight snack and [it was fun] to walk into Serendipity in ball gowns. They actually had to kick us out because we were there for so long. The [staff] was like, ‘We do need to go home now,’” she said, laughing. “That was the highlight of the evening for me in a sense.”
But ice cream wasn’t the only crowning moment for Lively this week—the cherry on top was championing Gucci’s Chime for Change project, an initiative co-founded by Frida Giannini, Salma Hayek, and Beyoncé that supports multiple women’s charities and projects dedicated to health, education, and justice. “Women you look up to are giving voices to women who don’t have that,” she said of the power trio. “People’s value is so much greater than the monetary amount they can donate; their awareness and their investment in following the cause, seeing the outcome, and sharing it with other people can exponentially increase the productivity of these grassroots charities.” With the sale of five select Gucci fragrances—Flora, Guilty Pour Femme and Pour Homme, Première, and Made to Measure—consumers will receive a code that can be redeemed on the Chime for Change website and donated to the cause of their choice. (For example: One code can provide two days of education, food, and health care for a student in Kenya.) Lively might lack self-confidence on the crimson carpet, but making an impact both on and off it has never been an issue.
Fun fact: Frida Giannini, Gucci’s creative director, owns approximately 8,000 vinyl records. If you look at the house’s heritage and relationship to the music world, her extensive personal collection shouldn’t come as much of a surprise: Everyone from Rod Stewart and Eric Clapton to Beyoncé and Bruno Mars have donned the Italian label. The Fall 2014 collection that came down the runway today, however, was certainly more dolly bird than dark and dramatic rock goddess. There was plenty of leather involved, but it came in the form of swingy minidresses and flat Chelsea boots. Never fear, the brand hasn’t entirely abandoned its guitar-smashing spirit in favor of the London look: Launching this month is Gucci Guilty Stud, a limited-edition flacon emblazoned with—what else?—gold and silver studs (four hundred per bottle, to be precise). Inside, the oriental floral eau (Pour Femme) and spicy blend laced with patchouli, lavender, and lemon (Pour Homme) remain unchanged; it’s simply the exterior that’s received an edgy update. If you decide to swap out your black bomber jacket for a tailored, pastel peacoat (like the one worn by Kasia Struss in look nine), consider contrasting that piece of candy-colored perfection with a fragrance that boasts a bit more bite.
Gucci Guilty Stud Pour Femme, $80, Pour Homme, $88; sephora.com
Sex appeal is always expected backstage at Gucci, but this season, creative director Frida Giannini requested that face painter Pat McGrath and hair guru Luigi Murenu take a more athletic approach. “She wanted something sporty but still made up,” McGrath explained. In lieu of harsh pencils, a shimmery, golden-brown shadow was gently wrapped around the eyes—with the outer corners intensified in a sideways “V” shape for definition. To incorporate the copper shade that was threaded throughout the collection, McGrath added the same hue to the center of lids, working the pigment from the lash line up toward the crease. The top lashes were curled and coated with black-brown mascara, arches were filled in, and lips were left natural, with the exception of a clear balm for moisture. To add warmth, the makeup artist opted for a foundation—instead of often heavy and cake-y bronzers—one to two shades darker than each model’s complexion, blending it from apple to temple. A combo of cream and powder highlighters placed on cheekbones and brow bones lent a dewy effect to skin, and a touch of Elizabeth Arden Eight Hour Cream was applied to lids right before the models hit the runway for extra sheen.
Murenu created a style that played on the theme but was still “glam and exceptional.” To give hair oomph, he applied Kérastase Lift Vertige to roots and Mousse Bouffant throughout before blow-drying—using either a round brush or his fingers to add volume from forehead to crown. Once strands were dry, he wrapped small sections from the mid-length down around a curling iron to form loose waves. Murenu scraped the hair off the face with Elixir Ultime for Colour Treated Hair and worked it through to the ends for texture and shine that didn’t appear wet, greasy, or limp. “In my mind, I imagined Lauren Hutton going for a jog in the seventies,” he said. A few spritzes of Gloss Appeal were misted over top to finish. I might be more inclined to exercise if, at the end of it, I walked away looking as fabulous as a Gucci girl.
Inspired by Gucci’s Made to Measure service (which entails hand-selecting the fabric and silhouette—and even having your name embroidered on the label—of your custom-made suit, tux, or dress shirt), Frida Giannini conceived a new cologne by the same name. For far less than one of the Italian brand’s impeccably tailored garments, a dapper gentleman can spritz on that same aura of luxury and sophistication with Gucci Made to Measure Eau de Toilette. And like any scent, it adapts uniquely to its wearer. Top notes of French lavender and anis seed are meant to represent the first encounter with a suit—from the softness of the silk lining down to the shiny cuff links, while the spicy heart of cinnamon, nutmeg, and plum reflect the feeling of sumptuous cashmere or substantial wool fabric on skin. A rich base of patchouli, cistus labdanum (the resin of a Spanish shrub), and leather offers a bold and refined finish, lending structure to the blend. As for the weighty flacon, Giannini wanted it to be iconic and reflective of the fashion house (similar to what No. 5 is to Chanel), adding details like the horse-bit gold cap and emblazoning it with the signature of founder Guccio Gucci. And it doesn’t hurt that James Franco—who produced The Director, a film that documents Giannini’s life over 18 months—serves as the face of the fragrance. We’d say the handsome actor fits this campaign (in which he drives around in one of Jay Leno’s vintage Lambos) like a glove.
Available now exclusively at Macy’s.