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July 30 2014

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1 posts tagged "Frizz-Ease"

Drugstore (Re-)Discovery of the Week: The Original Frizz Fighter

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It’s hard to believe, but back in the eighties, the wealth of frizz fighters that readily line the shelves at your local drugstore simply didn’t exist. There was the rogue fluid or balm designed to smooth out strays and fight humidity, sure; but there was nothing that did so all that convincingly and without weighing hair down. That all changed when John Frieda introduced his revolutionary Frizz-Ease Serum in 1988. This year marks the twenty-fifth anniversary of that original formula, a blend of silicones and silk proteins that gave many a fuzzy-haired girl reprieve—this one included. I’ll never forget when I first discovered the clear polishing gloss. I was coming to terms with a very thick, hyper-voluminous head of waves, which my thirty-something self can handle but my 13-year-old self certainly could not. In a move to manage my increasingly unmanageable mane, I did what any middle schooler at the time would: I switched out the crimping plates in my hot iron, replaced them with smoothing panels, and ironed my hair to oblivion. It was a quick fix that caused about a year’s worth of residual damage. The more lasting solution, of course, came by way of a little transparent pump bottle with purple writing that my older sister brought home on the recommendation of a friend—and still occupies an important position in my hair-product arsenal.

Photo: Courtesy of John Freida