As the creative director behind Illamasqua and Gareth Pugh’s go-to makeup artist, Alex Box isn’t really known for her way with the “natural look.” Case in point: For Pugh’s Spring presentation, Box sent ashen gray faces onto the runway, with red eyes for that extra touch of creepy. Her unique ability to turn cosmetics [...]

To properly achieve the much discussed dawn-of-the-dead look backstage at his Spring show yesterday, Gareth Pugh needed more than just sleep-deprived models and some well-placed soot. So he called on Alex Box, a frequent Pugh collaborator and the co-creator of our favorite goth makeup line, Illamasqua. Box had pieces of black and white mirrored plastic [...]

Sitting front-row at Gareth Pugh definitely necessitates a dark-and-stormy statement look of some kind, and Rihanna delivered, showing off her new blond highlights with a deep purple lip. Ironically, we tried on that very pout yesterday while playing with a few items from MAC’s newest collections in the privacy of our own home. (Sometimes, it [...]

Seeing as how we were one of the first stateside news outlets to cover Illamasqua’s exclusive launch at Selfridges last fall, we’ve been waiting for this day to come for quite some time—nine months, to be exact. Beginning July 21, the cosmetics line created by makeup artist Alex Box (she of Gareth Pugh backstage beauty [...]

Sometimes, off-schedule shows at fashion week can be more exciting than the ones ticket holders line up for en masse. Pam Hogg’s presentation at London’s Science Museum this week was one such occurrence, as the seventies/eighties club kid and fashion rebel-turned designer showed for the first time in nearly a decade. Daisy Lowe opened the [...]

At last night’s launch party for the Six Scents Fragrance Initiative: Series One, a brigade of black-boots-wearing scenesters braved the line that quickly formed outside the New Museum on the Bowery. Sure, there were the six different designer-collaboration fragrances on view for looking and testing; free, pink drink specials (vodka with a mélange of different [...]

When black lipstick-clad models walked down YSL’s Fall runway last February, the fashion and beauty pack took momentary pause. Initial sentiments of “goth? really?” were quickly followed by “what is that lipstick and when/where can I buy it?!” Opaque pigments and sheer glosses in varying shades of the macabre went into production shortly thereafter, echoing [...]

Fashion’s ties to fragrance are nothing new. It seems that every month or so news breaks of yet another designer bottling their respective brand so that devotees have yet another way to express loyalty. Less common, however, are fashion/fragrance collaborations that originate in a desire to altruistically participate in a collaborative creative endeavor to produce [...]

If you were among the lucky few who scored front-row seats to Gareth Pugh’s debut performance at Paris fashion week on Saturday, you probably noticed that the models sported very intense, winged black lashes. A second glance may have revealed something else entirely about their eye makeup, though—a white, almost reflective surface catching the light. [...]