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July 29 2014

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5 posts tagged "Garnier"

Ammonia-Free Hair Color, No Appointment Necessary

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When L’Oréal Professionnel launched Inoa in 2010, the ammonia-free dye was branded as the first big evolution in hair color since, well, professional color services began. And MEA (monoethanolamine)—its ammonia alternative that gently pries apart the hair cuticle rather than busting it wide open, thus minimizing the potential for damage—was only part of the story. Among its thirteen patents was a unique lipid-delivery system by which an oil-based (rather than a water-based) carrier gently but effectively delivered pigment into the hair shaft for richer, less abrasive results. Now, the company is taking its technology to the people with Olia by Garnier. Billed as “the first oil-powered home haircolor” system, the twenty-four-shade range—which includes two blacks, ten browns, five reds, and seven blondes—brings the same ammonia-free experience to the comfort of your own home. Boasting a 60-percent-oil blend made from sunflower, passionflower, camellia, and meadowfoam oils, there is a creamlike consistency to the combination of the developer and the colorant, which also happens to emit a faint floral aroma as it comes out of the incredibly ergonomic tear-shaped applicator. At $9.99 a box, it sure beats a trip to the salon.

Available at drugstores.

Photo: Courtesy of Garnier

Beauty Throwdown: Battle BB Cream

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After dominating the skincare markets in Asia and Europe for the past few years, BB creams finally landed stateside last summer, and they’ve been on a tear ever since. Brands like Clinique and Too Faced have rushed to introduce the multitasking wonder to their offerings, and many others will be jumping on the BB bandwagon in the months to come. Similar to a super-charged tinted moisturizer, the what-can’t-it-do? product marries the benefits of an emollient hydrator with the coverage of a sheer foundation, using an active formula that boasts skin-perfecting ingredients like hyaluronic acid, antioxidants, and brighteners to break up pigmentation. Two newcomers—a luxe version by Dior and a more budget-friendly option from Garnier—have just joined the fray. Here, we toss both in the ring for our latest beauty throwdown.

The Prestige Contender: A new addition to Dior’s popular DiorSnow brightening skincare range, this potent BB is, like the rest of the line, infused with radiance-boosting Icelandic glacial water and hyperpigmentation-combating Lightenine, as well as meadowsweet extract to calm skin and hibiscus to counteract fine lines and wrinkles. Of all the BB creams we’ve encountered, this one seems to be the closest thing to skincare. It hasn’t helped fade my freckles/sun damage yet, but because it offers very high protection from UV rays—SPF 50—it will definitely prevent new spots from forming. It also provides a surprisingly good amount of coverage, but it can appear a bit chalky on dry skin, so definitely slather on a serum or lightweight moisturizer before you apply.
$50, www.dior.com.

The Drugstore Challenger: Garnier raises expectations by calling its BB the Miracle Skin Perfector and makes a good case for its grandiose name. You’ll notice its creamy texture immediately and the way it hydrates without looking cakey. It goes on sheer—much more sheer than Dior’s—and imparts a very luminous finish, which will earn you more than a few compliments about your “glow.” While it remains unclear if it is in fact a miracle in a tube, it does provide a pretty perfect dewy look.
$12.99, www.garnierusa.com.

The Bottom Line: It’s hard to pick a winner because it really depends on your priorities and how much money you have to burn. Garnier gets a gold star for its incredible price point alone. The fact that it leaves skin looking practically incandescent is another huge bonus. But Dior’s is the truer BB Cream as it packs a potent antiaging punch while providing sunblock-level protection. The price is a bit steep, but when you look at it as a pillar of your skincare and makeup regimen, it’s a much easier pill to swallow.

Photo: Courtesy Photo

Everything is Illuminated

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Snowy evenings like last night aside, there’s something about winter in New York that can be bleak. The bare trees, dark skies, and biting cold make going outdoors pretty miserable—and the city’s collective preference for slate, charcoal, and black doesn’t help matters. We’ve found that incorporating unexpected makeup elements can help counterbalance the drabness—a hot pink lipstick here, a teal eyeliner strewn across the upper lash line with a flick on the end there. Amping up hair color, too, can have a similar effect, which makes clear gloss treatments perfect this time of year. The salon service that adds dimension, richness, and a mirrorlike shine to any hue without actually changing your natural color also softens brittle, dehydrated strands while reducing flyaways. And now the professional treatment is easier to obtain than ever, as a few tried-and true drugstore brands have added glazes to their arsenal of offerings. Aveeno recently introduced its Living Color Shine Glaze, a formula that also prevents color from fading, and Garnier’s new HerbaShine Gloss Treatment is enriched with bamboo extract to smooth the cuticle and strengthen as it boosts saturation. Both can be easily applied without the risk of patchiness or streaking—which makes them a worthwhile activity for holing up in your apartment this weekend.

Photo: Courtesy of Aveeno; Courtesy of Garnier

Drugstore Discovery of the Week: Garnier’s Roller Derby

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When Garnier came out with its Skin Renew Anti-Puff Eye Roller a few years back, I was instantly hooked. It was immediately soothing to my super-sensitive eye area, able to eradicate even the most stubborn, wee-hours-revelry-induced puffiness, and, perhaps most thrillingly, a total bargain—which actually matters, considering there’s one permanently perched on my desk. Now Garnier is trying to make me fall in love all over again, this time with its new Skin Renew Anti-Dark-Circle Roller, which launches in July at drugstores near you. The cooling roller-ball delivery system is identical to its beloved predecessor, but the mission is different: Instead of puffiness, this one camouflages dark under-eye circles, like, really, really well. The formula uses a mix of caffeine and lemon to smooth and brighten raccoon eyes, and lightly tinted mineral pigments to conceal them. And while it may share the highlighting properties of a certain French luxury brand’s cult-favorite click pen, at $12.99, it’s a lot easier to buy in bulk.

Photo: Courtesy of Garnier

Garnier Raises The Bar

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In other spokesperson news, it was announced yesterday that Israeli model Bar Refaeli has been signed by Garnier to front its line of Triple Nutrition Hair Care and Anti-Humidity hairsprays, which will make their global debut at the end of this month. While she’s already known the world over as Leonardo DiCaprio’s now ex-girlfriend, as the cover girl for the 2009 Sports Illustrated swimsuit issue, and as co-host of Tommy Hilfiger’s Ironic Iconic America Bravo special, this marks her grand entrée into mainstream beauty, following that I Am King mini movie she did with P. Diddy last fall. What’s next for the Gisele lookalike? Our money’s on a pair of Victoria’s Secret angel wings. Any takers?

Photo: Michael Tran / Film Magic