3 posts tagged "Guilty"
At long last, breaking news about Rihanna’s forthcoming fragrance due out this Spring: images of the packaging for Reb’l Fleur, as the tuberose, violet, hibiscus, and coconut water eau is called, have hit the blogosphere! And they are…slightly underwhelming. [Just Jared]
Speaking of long-awaited fragrance news, Leighton Meester has revealed that the name of Vera Wang’s forthcoming perfume is—drum roll please—Lovestruck. [Examiner]
After the tremendous success of its Evan Rachel Wood-fronted women’s flanker, Gucci will be rolling out a men’s version of Guilty this Spring. No word on whether it too will get the Frank Miller-directed cinemercial / MTV Music Awards premiere kind of treatment. [WWD]
The latest addition to Urban Outfitter’s ever-growing beauty arsenal? Clip-on bangs. Made from real human hair and amenable to trimming and heat styling, they’re the perfect accessory for the wannabe hipster on your holiday list. [Blackbook]
In case you missed the Evan Rachel Wood-fronted ad visuals that hit the blogosphere last month—or that teaser of the Frank Miller-directed commercial that “leaked” onto the Internet a few weeks later—Gucci is launching a very high-profile, very highly publicized new fragrance. Guilty, as the geranium, lilac, and peach eau with the house’s signature patchouli dry down is called, finally bowed this week, and to echo the young, sexy, and daring Gucci woman the scent is created for—a woman who “doesn’t wait around for something to happen,” according to Frida Giannini—the Gucci creative director has made something big happen for herself: She’ll officially introduce the latest olfactory addition to her growing brand during the MTV Video Music Awards this Sunday. Viewers of the show, which played host to the Kanye West-Taylor Swift spectacle of 2009, will watch a somewhat less dramatic scene unfold when the full-length Guilty commercial-cum-short film—with a Depeche Mode-penned soundtrack to boot—debuts on Sunday. We caught up with Giannini before the premiere to discuss beauty (naturally), her Barbra Streisand shout-out, and shooting in the house that Fellini built.
Guilty is your fifth fragrance for Gucci, which pretty much makes you an old pro at this point. How does working on beauty relate to the more fashion-specific endeavors you produce for the house?
Creating something for beauty is very different. I had to learn and train to understand what goes into creating a fragrance and the scent. The timing is very different from creating a collection; it took two years to create Guilty! Deciding on the bottle design, packaging, the design of the elements, and the choice of the materials, however, are all very similar to designing an accessory.
How involved in the formulation process were you?
I was very involved from start to finish. In order to create the fragrance, I worked with P&G Prestige specialists to understand the right balance of the elements. We would brainstorm together first, then they’d come back to me with four to five different options. Then I would eliminate and pick which options fit the project. From there, we’d determine the right balance, if it was too sweet, too floral, or too strong on the skin. It’s a long process.
Sounds like it. What about the concept for the fragrance itself—how did that come about?
When we were thinking of the name, I knew I wanted it to be something that was very short and memorable. One day I was driving my car and I heard the song “Guilty” by Barbra Streisand, and I said, “OK—Guilty. We have the name!” Also, I was in love with the beautiful image of Barbra Streisand’s album cover with Kris Kristofferson, where she is embracing him and her arms look like the interlocking Gs on the fragrance bottle. I love this picture. This was also the inspiration for the print campaign.
Bobbi Brown has penned a new book for teens that goes beyond mere makeup tutorials and delves into fitness and nutrition territory. Brown’s goal with her new tome is to convey to the troubled youths of the world that “it’s OK to look different from everyone else. And that you don’t have to look like a Barbie.” Fittingly, Hilary Duff—who seems decidedly over her body image issues of old—provides the foreword. [L.A. Times]
Evan Rachel Wood’s much anticipated ads for Gucci’s new Guilty fragrance have landed. She is barely recognizable, with an allover bronze replacing her signature ivory skin, but believe us when we tell you it’s her. Also unrecognizable is Wood’s fiancée, Marilyn Manson, who stars as the stubbly chinned, epically tanned model kissing her neck. We kid, we kid. [Design Scene via The Cut]
While Brazilian waxes have ruled the day for the past few years, all it took was one full-frontal nudity episode of Entourage to spark controversy on the Twitterverse and the blogosphere about saving the hair down there. If you were wondering what could incite mass twittering from the aggressively heterosexual dudes of the world, there you have it. [Salon via Blackbook]
Speaking of the Twitterverse, Teri Hatcher posted the words “Oy with the Botox!” on her account along with pictures of her actually wrinkling her face and showing expression lines to prove that she’s done with the popular injectable. Honestly, we didn’t think the 45-year-old actress could still furrow her brow. Consider us mistaken. [Us Weekly]