With luxe room scents and an impressive array of different diffusion methods par for the course these days, home fragrances have come a long way since their formative years of dusty incense sticks and Glade plug-ins. Now, Aveda founder Horst Rechelbacher is adding a new offering from his Intelligent Nutrients brand to the potpourri pot. [...]

The green beauty movement has been gaining more speed recently, with a trio of Democratic lawmakers introducing the Safe Cosmetics Act of 2010 before Congress last week. Another conversation starter: the release of No More Dirty Looks, a new eco-guide to finding safe and clean personal care products. Authors Siobhan O’Connor, an editor at GOOD [...]

If you missed last summer’s beauty brawl, in which salon owner and master stylist Philip Pelusi’s Tela Beauty Organics and Horst Rechelbacher’s Intelligent Nutrients vied for bragging rights as to who was in fact the first haircare line to launch with products bearing the USDA Certified Organic seal of approval, we’ll spare you the suspense: [...]

In today’s “it’s cool to be green” climate, where it seems like just about everyone is rebranding themselves as “all natural,” it’s easy to fall prey to greenwashing. But when Aveda founder Horst Rechelbacher launches a new project, people take notice. Intelligent Nutrients, his certified organic health and beauty brand is pretty much as real-deal [...]