4 posts tagged "Horst Rechelbacher"
With luxe room scents and an impressive array of different diffusion methods par for the course these days, home fragrances have come a long way since their formative years of dusty incense sticks and Glade plug-ins. Now, Aveda founder Horst Rechelbacher is adding a new offering from his Intelligent Nutrients brand to the potpourri pot. The organic line’s new, sculptural Glass and Wood Oil Diffuser boasts an ingenious design that actually disperses essential oils without the use of heat, the energy from which typically breaks down the beneficial aromatherapeutic properties packed inside the oils to begin with. The handheld device allows you to choose between two intensities—normal or strong—depending on how much refreshing your space requires. Give it a whirl with IN’s Certified Organic Air Nutrition in Evergreen, Orange Superselect, or Rose Geranium and breathe easy while peering at a non-obtrusive objet d’art.
The green beauty movement has been gaining more speed recently, with a trio of Democratic lawmakers introducing the Safe Cosmetics Act of 2010 before Congress last week. Another conversation starter: the release of No More Dirty Looks, a new eco-guide to finding safe and clean personal care products. Authors Siobhan O’Connor, an editor at GOOD magazine, and Alexandra Spunt, a journalist and marketing consultant, decided to pen the book after getting Brazilian blow-outs and wondering which ingredient in the formula smelled so toxic that it caused their throats to burn. (The answer? Formaldehyde.) The duo set out to uncover what other chemicals might be lurking in common beauty products like shampoo, hair spray, moisturizer, mascara, bronzer, and nail polish, in the hopes of sussing out what’s safe and beneficial, and what’s probably worth avoiding. Unlike some other green beauty guides, Looks is refreshingly free of preachiness or judgment. O’Connor and Spunt seem to understand that not everyone will be game for sprinkling baking powder under their arms as deodorant or giving up highlights altogether. Instead, the book lays out all the facts and leaves it up to the reader to decide what next steps to take. Each chapter specifically focuses on your hair, your face, your body, etc., and includes a helpful breakdown of ingredients as well as recommendations for green beauty finds. Throughout the pages, eco-experts like Aveda and Intelligent Nutrients founder Horst Rechelbacher offer aha tips on topics like washing your hair backward (applying conditioner first, then shampoo) and how that’s actually healthier for strands. No More Dirty Looks might not be your typical beach read, but it’s got enough real intrigue to keep you turning the pages.
If you missed last summer’s beauty brawl, in which salon owner and master stylist Philip Pelusi’s Tela Beauty Organics and Horst Rechelbacher’s Intelligent Nutrients vied for bragging rights as to who was in fact the first haircare line to launch with products bearing the USDA Certified Organic seal of approval, we’ll spare you the suspense: Tela came out on top, and to the victor went the spoils (which in this case meant opening a small case of “I told you so”). As it turns out, Pelusi’s 12-piece collection, which boasts a unique base blend of 35 organic USDA-certified ingredients plus formula-specific add-ons to enhance each product’s individual efficacy, is both revolutionary, and, well, just plain good stuff. I recently got around to trying the Healer, one of two products to have passed the USDA’s rigorous trial process (the rest of the line is 80-85% organic), and have been using it in place of my favorite synthetic styling cream to the tune of no more frizz and an incredibly smooth texture. Its mix of shea butter and argan oil works well with my post-shower air-dry ritual that includes a temporary bun for a sleek-on-top, wavy-on-the-bottom finish, although applying heat apparently increases its conditioning effects. It’s also great as a refresher for dry hair that needs a bit of luster in between washes.
In today’s “it’s cool to be green” climate, where it seems like just about everyone is rebranding themselves as “all natural,” it’s easy to fall prey to greenwashing. But when Aveda founder Horst Rechelbacher launches a new project, people take notice. Intelligent Nutrients, his certified organic health and beauty brand is pretty much as real-deal as it gets, merging food science and cosmetic chemistry to create a new paradigm in beauty that he has termed “Nutritional Chemistry.” The concept is to use only organic food-derived compounds, from Omega-3 and lycopene to fruit acids and antioxidants. Not only are these substances that the body already recognizes, but most of them come from ingredients Rechelbacher harvests on his own farm in Osceola, Wisconsin. A lifestyle brand in every sense of the word, IN will encompass everything from hair, skin, body, and pet care to “love therapy”—a niche in the market that definitely needs to be filled, since we’re guessing that the lubricants lining Trojan’s slim square packets, are pretty toxic. All of which makes Rechelbacher something of an eco-friendly super hero with (all) of your best interests in mind.
Photo: Courtesy of www.thedieline.com