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4 posts tagged "House of Creed"

Say It With Scent: A Royal Welcome For Wills And Kate

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Royal watchers enjoying Prince William and Kate Middleton’s tour of the Great White North were no doubt thrilled to see today’s pictures of the couple at the Calgary stampede—cowboy hats and all. But the moment everyone south of the border has been waiting for—the Duke and Duchess of Cambridge’s U.S. arrival—is upon us. The pair has reportedly touched down in California and the House of Creed is ready to greet them. The famed family-owned fragrance company that dates back to the eighteenth century has long ties with the British crown, having served as perfumer to Queen Victoria, and more recently creating its Royal Water as a tribute to Princess Diana. For the newlyweds, the brand has prepared a special preview gift of Royal Oud, a woody oriental due out in October. Meant to evoke the scent of a gilded, marble-encrusted Persian palace, the bergamot, cedar, galbanum, Indian oud, and Tonkin musk eau will be presented to William and Kate at the Santa Barbara Polo Club tomorrow, when the Duke himself will be playing in a charity match for the American Friends of the Foundation of Prince William and Prince Harry. The Creed polo team, which is unfortunately otherwise engaged on Saturday, has also made a donation in the couple’s honor to one of their favorite charities; Tusk USA is a non-profit devoted to tracking down African poachers.

Photo: Courtesy of House of Creed

Creed’s Perfume Prince Descends Upon New York

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Being the heir to a perfume dynasty that has stretched seven generations can be a heavy burden to bear. Just ask Erwin Creed. “When I was younger, I wanted to prove something,” the debonair 29-year-old says, mentioning that he hoped to be a Formula 1 racecar driver rather than a perfumer like his father (and his grandfather, and his great-grandfather, and his great-great-grandfather) before him. Ultimately, though, he came to his senses (no pun intended). “As I got older,” he explains, “I realized that there was an opportunity to bring my younger touch” to the French company that is celebrating its 250th anniversary this year. And so he joined up when he turned 22, apprenticing for a coterie of esteemed noses before lending his hand to his father, Olivier, who is the House of Creed’s current master perfumer.

“I’m more involved with ingredients,” the younger Creed says of his current role, which has taken him to places like Calabria, where he frequently checks on the company’s Italian-grown supply of bergamot—Erwin refers to the orange note as “the Creed touch” for its omnipresence in the brand’s vast perfume library. For the house’s most recent launch, his sourcing adventures involved an unlikely hero: pineapple. “We start with the idea of an ingredient and dress around it,” he says of the tropical fruit at the heart of Aventus, which hit shelves last month. The fresh men’s eau possesses rich fruits balanced by woodsy notes, like Louisiana birch and oak moss, and was inspired by traditional Greek gladiators and a certain Corsican emperor who happened to be a fan of the range. Creed himself can tell you all about it today between 3 and 5 p.m. at Bergdorf Goodman, where he’ll be making the first of a string of U.S. public appearances to sign flacons and personally fête his family’s sestercentennial.


Bergdorf Goodman, 754 Fifth Ave., NYC, (212) 753-7300.

Photo: Courtesy of Creed

Mariah Goes Low-Maintenance, The New Face Of Tanning, And More…

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For her upcoming role in Precious, a deglamorized Mariah Carey had to drink what she has termed a tall glass of “ugly juice”—a far cry from whatever magical elixir she’d been injecting, er, imbibing to keep her skin perfectly radiant for the past 15 years. [Us]

With tanning beds now officially a no-no (thank you, WHO), getting your glow on in the wintertime means DIY bronzing creams, at-home airbrush guns, and spray booths. [L.A. Times]

After discovering a familial link with Grossmith, a nineteenth-century perfume house that made scents for Queen Victoria, a British businessman has decided to abandon his day job and revive the brand. Some new competition for the House of Creed, it would appear. [Liverpool Daily Post]

L’Oréal has gone carbon-neutral. Plans for its first manufacturing plant built to run on 100 percent sustainable energy are under way in Belgium, marking the first step toward its goal of reducing its worldwide emissions of CO² by over 50 percent by 2015. Estée Lauder, please take note. [Premium Beauty News]

Photo: Jason Merritt/Getty Images

Jackie O’s Majestic Class, Just A Spritz Away

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Style icon, beloved philanthropist, patron of the pillbox hat. You can call Jacqueline Bouvier Kennedy Onassis a lot of things, but until this month, “fragrance inspiration” was missing from her long list of attributes. Enter the house of Creed, which, with the debut of their new violet-Oriental scent, pays homage to the woman who kicked off 50-plus years of oversize-sunglasses popularity. With “Love in Black,” sixth-generation perfumer Olivier Creed documents places and pastimes that were dear to the former First Lady’s heart: Virginia cedar, reminiscent of where she rode her beloved horses; night-blooming wildflowers from the Greek isle where she wed Aristotle Onassis; irises from Florence, a city that she visited frequently; and French blackcurrant, evocative of her heritage and passion for things Gallic. While Jackie was undeniably one of a kind, Creed has gotten impressively close to bottling the special brand of chic for which she is so fondly remembered.

Photo: Kennedy Library Archives/Getty Images