8 posts tagged "Hugo Boss"
Hugo Boss wants you to stop and smell the roses—preferably in a sharp tux. The label’s newest fragrance, Boss Ma Vie, was created with simple pleasures in mind (i.e., not conscious uncoupling). To capture the concept in the new campaign, artistic director Jason Wu styled Boss ambassador Gwyneth Paltrow in a plunging take on the classic tuxedo. “The tuxedo suit [has] impeccability and precision, mixed with feminine details, [which] is what brings the softness,” Wu said. Similarly, the scent’s three notes—cactus blossom, rosebud, and cedarwood—symbolize modernity, femininity, and confidence, respectively. Not sure you can wear the pants like Gwyneth? Wu has an answer for that. “I think the key element in pulling off a look is beautiful tailoring, which is the Hugo Boss DNA—a great shape and a confident woman.” A flawless blow-out and strategic spritz of perfume certainly help, too.
Available September 1. Boss Ma Vie Pour Femme, $80; hugoboss.com
“The inspiration isn’t anything or anyone—it’s the brand,” said hair pro Guido Palau, who was on hand for Jason Wu’s debut for Hugo Boss. Palau “amplified” the German label’s “chic and rich” aesthetic by crafting a simple, low ponytail. A deep side part was made, Redken Satinwear lotion was added for smoothness, and strands were blown dry. He then coated his hands with Forceful 23 hairspray and raked the length into a low tail, tying it off with a string of black elastic to finish.
“We’ve been talking to Jason about architecture meets nature,” explained Pat McGrath. The makeup guru translated this conversation into a soft, angular wing using a khaki green shadow. “We were playing between a green and a gray, and the green worked,” she noted. The hue appears to be working for many a New York designer. Now, to see what the Europeans think.
Hairstylist Harry Josh’s new $300 hair-dryer has gotten lots of love via social media, from both his colleagues and model friends. One of the latest free advertisements comes courtesy of Erin Wasson—snapped wearing only the strategically placed hot tool. [Instagram]
Jared Leto serves as the face for Hugo Boss’ new Red fragrance. Refinery29 reports that he doesn’t look a day older than he did in the nineties, when he played the role of crush-worthy Jordan Catalano in My So-Called Life, and we couldn’t agree more.
In need of more beauty rest? There’s an app for that. According to Huffington Post, Sleep Cycle uses the accelerometer on your phone to monitor your movements and determine what phase of slumber you’re in. After setting a thirty-minute window, an alarm will wake you when you’re in the lightest zone—making for less bleary-eyed mornings.
Tomorrow marks a major milestone for YouTube beauty phenomenon Michelle Phan. Her own line of cosmetics, called Em (a Vietnamese term of endearment), is finally launching, after two years in development. [BeautyWorldNews.com]
Being as fabulous as Gwyneth Paltrow is a twenty-four-hour-a-day kind of job—and now there’s a perfume duo to span the entirety of it. Paltrow, who is the spokesperson for Hugo Boss’ Boss Nuit Pour Femme fragrance, will also serve face time for its new Boss Jour Pour Femme. [WWD]
We’ve been talking about the men’s beauty boom for quite some time on this blog, and now it’s been all but confirmed with this development: Amazon is launching an upmarket online men’s grooming boutique. [WWD]
Socialite Hannah Bronfman’s Beautified, an app for booking last-minute beauty services, launches today. Ladies, to your iPads. [Time]
Organic-skincare guru Tata Harper is set to debut two big new brand innovations in the teen and sun categories. “We’re working on developing both,” she has confirmed. [HuffPo]
Net-a-Porter’s new beauty e-commerce site is racking up the gets. Last week it debuted an exclusive partnership with Miranda Kerr’s KORA Organics, and today it launched Oscar de la Renta’s coveted line of nail lacquers. [Net-a-Porter]
With a mid-aughts brand spokesperson gig for Estée Lauder Pleasures already under her belt, Gwyneth Paltrow is no stranger to fragrance contracts. And the Goop creator just scored another one as the new face of Hugo Boss Nuit Pour Femme. [WWD]
They’ve done it! Ulta beauty and Lucky magazine have helped set the Guinness World Record for the most makeovers in 24 hours with a grand total of 403 makeovers. The astonishing feat was accomplished on the set of Good Morning America and required over 95 lipsticks and lip glosses, 35 blushes and bronzers, 60 eye shadows, 1,500 Q-tips, and 48 cans of Red Bull. How proud they all must be. [World Records Academy]
According to a ruling by the EU trademark office, “Botolist” and “Botocyl” will never see the light of a dermatologist’s office. The two competing Botoxlike products created by L’Oréal were found to bear too close a name to the original wrinkle-reducing toxin. [Bloomberg]