After hosting a few private dinners through the month of June in honor of its new fall scent Idylle, the House of Guerlain used the backdrop of couture week to invite selected members of the press to behold the fruits of its labor at its Champs-Élysées boutique last night—lest Armani’s grand-scale publicity efforts for its [...]

When word got out a few weeks back that Giorgio Armani was planning to use Couture week as a launch pad for the visuals of his new women’s scent, Idole d’Armani, it seemed a fitting preface to the fragrance coup he’s hoping to create when the perfume hits the shelves this autumn. Should it all [...]

In a bit of well-curated showmanship, Giorgio Armani will unveil the advertising campaign for his new signature women’s fragrance, Idole d’Armani, during Couture week in Paris next month. The visuals for the new spicy floral star model Kasia Smutniak, and while the Polish-born beauty will likely take a lovely picture, it will be difficult to [...]