25 posts tagged "Illamasqua"
For Fall 2014, a glowy complexion was very much in, but the strategically placed shine that works brilliantly on the runway can also accentuate a slick T-zone. For those with combination or oily skin, one of the most effective ways to wear highlighter is to juxtapose it with a non-shimmery base. Or if you’re unconventional face painter Alex Box, you do the reverse: “I used a very light veil of matte white pigment over very luxurious, polished, newborn skin at Gareth Pugh—the matte pigment next to something so dewy only heightened the matte texture,” she explained. For those of us who dress (and do our makeup) in a slightly less conceptual manner, there’s Illamasqua’s Matte Veil, a new shine-controlling gel formula laced with humectants (like butyelene glycol and sodium hyaluronate) that help retain moisture. Patting this all over, or just onto areas prone to oil slicks, complements the shimmery pigments that help make the high planes of the face pop. As the saying goes, opposites really do attract.
Available April 3, $40; bloomingdales.com
Images of spring typically conjure up the usual tropes of muted pastels and cashmere-soft bunnies, but not so for edgy makeup brand Illamasqua. For their latest collection, Glamore, they’re going bold with vibrant lipsticks and gritty glitter polishes.
Launching today at Bloomingdales and Sephora, Glamore celebrates the determined instead of the demure. Three new super-saturated lipsticks ($26) in traffic cone orange, candy pink, and daring magenta have been formulated with luxe satiny finishes, while the shattered-like lacquers ($17) in cool champagne, fiery persimmon, and deep rose are chock-full of retina-searing sparkles.
Above, a behind-the-scenes look at the making of the brand’s latest campaign.
Alex Box, creative director of Illamasqua and go-to makeup guru for designers like Gareth Pugh, believes in taking things that are feared (and often viewed as ugly) in nature and making them beautiful. She’s done it with snails—a silver one can be found creeping along the side of the brand’s fragrance, appropriately dubbed Freak—and now she’s doing the same for bats. Do they look like rats with leathery wings? Absolutely. But these creatures of the night have something intrinsically glamorous about them (obviously Giles Deacon saw their potential for Spring 2014). Box was so inspired that she created a set of false lashes that mimic the mammal in flight. Now, just in time for Halloween, they are available in tandem with a matte black glitter polish called Swarm. Treat your tips to the top coat, then batter up.
Illamasqua Bat Lash Duo, $22; www.sephora.com.
Master of maquillage and creative director of British beauty brand Illamasqua, Alex Box, doesn’t play it safe. And she doesn’t do beige, as she’s told Style.com on numerous occasions. The new counter at Bloomingdale’s in New York City boasts the full range of cosmetics that other retailers are wary to stock on their shelves (like slime-green gloss and tubes upon tubes of chemical pastels à la Prabal Gurung Spring 2014), because even this 153-year-old department store realizes that beauty isn’t about being buttoned up, it’s about letting your inner freak flag fly. And while a lip color the shade of Kermit the Frog isn’t for everyone, why not take a slightly more conventional risk? The pro’s advice:
“You should try to look at yourself as you did when you were a child and be playful and excited about makeup. I always find it amazing that people can commit to a tattoo, but they won’t try a red lip.”
To catch Box in action, sit in on her pro class and pick up a few techniques tomorrow at 5:00 p.m. at Bloomingdale’s Soho.
Primers, once considered an extra step in the foundation-application process, are now fundamental to getting a smooth, flawless finish. They’re so popular, in fact, creams and liquids that fill in fine lines and wrinkles to properly prep skin for makeup are now a dime a dozen on retail counters, which make mind-blowing developments in the category few and far between these days—something that was not lost on Illamasqua. The British brand that appreciates a little shock and awe when it comes to product development (the unisex cosmetics line created “for your alter ego” already includes white foundation, green lipstick, and glow-in-the-dark nail lacquers galore) was looking to carve out a niche for itself in this growing share of the market, and managed to do just that with its new Hydra Veil. The result of actual consumer feedback that highlighted the fact that heavily pigmented foundations often appear cakey when applied to dehydrated skin, its unique gel texture is part moisturizer, part base, and all intrigue. The antioxidant-fueled formula comes with a little scooper that you actually need to help portion out a small amount of the buoyant jelly, which melts into your skin once it is spread over the face and neck. It hydrates on impact and can be applied under—or over—makeup; a light patting of Hydra Veil on the under-eye area is a clutch concealer-reactivator come 4 P.M.