24 posts tagged "Illamasqua"
Images of spring typically conjure up the usual tropes of muted pastels and cashmere-soft bunnies, but not so for edgy makeup brand Illamasqua. For their latest collection, Glamore, they’re going bold with vibrant lipsticks and gritty glitter polishes.
Launching today at Bloomingdales and Sephora, Glamore celebrates the determined instead of the demure. Three new super-saturated lipsticks ($26) in traffic cone orange, candy pink, and daring magenta have been formulated with luxe satiny finishes, while the shattered-like lacquers ($17) in cool champagne, fiery persimmon, and deep rose are chock-full of retina-searing sparkles.
Above, a behind-the-scenes look at the making of the brand’s latest campaign.
Alex Box, creative director of Illamasqua and go-to makeup guru for designers like Gareth Pugh, believes in taking things that are feared (and often viewed as ugly) in nature and making them beautiful. She’s done it with snails—a silver one can be found creeping along the side of the brand’s fragrance, appropriately dubbed Freak—and now she’s doing the same for bats. Do they look like rats with leathery wings? Absolutely. But these creatures of the night have something intrinsically glamorous about them (obviously Giles Deacon saw their potential for Spring 2014). Box was so inspired that she created a set of false lashes that mimic the mammal in flight. Now, just in time for Halloween, they are available in tandem with a matte black glitter polish called Swarm. Treat your tips to the top coat, then batter up.
Illamasqua Bat Lash Duo, $22; www.sephora.com.
Master of maquillage and creative director of British beauty brand Illamasqua, Alex Box, doesn’t play it safe. And she doesn’t do beige, as she’s told Style.com on numerous occasions. The new counter at Bloomingdale’s in New York City boasts the full range of cosmetics that other retailers are wary to stock on their shelves (like slime-green gloss and tubes upon tubes of chemical pastels à la Prabal Gurung Spring 2014), because even this 153-year-old department store realizes that beauty isn’t about being buttoned up, it’s about letting your inner freak flag fly. And while a lip color the shade of Kermit the Frog isn’t for everyone, why not take a slightly more conventional risk? The pro’s advice:
“You should try to look at yourself as you did when you were a child and be playful and excited about makeup. I always find it amazing that people can commit to a tattoo, but they won’t try a red lip.”
To catch Box in action, sit in on her pro class and pick up a few techniques tomorrow at 5:00 p.m. at Bloomingdale’s Soho.
Primers, once considered an extra step in the foundation-application process, are now fundamental to getting a smooth, flawless finish. They’re so popular, in fact, creams and liquids that fill in fine lines and wrinkles to properly prep skin for makeup are now a dime a dozen on retail counters, which make mind-blowing developments in the category few and far between these days—something that was not lost on Illamasqua. The British brand that appreciates a little shock and awe when it comes to product development (the unisex cosmetics line created “for your alter ego” already includes white foundation, green lipstick, and glow-in-the-dark nail lacquers galore) was looking to carve out a niche for itself in this growing share of the market, and managed to do just that with its new Hydra Veil. The result of actual consumer feedback that highlighted the fact that heavily pigmented foundations often appear cakey when applied to dehydrated skin, its unique gel texture is part moisturizer, part base, and all intrigue. The antioxidant-fueled formula comes with a little scooper that you actually need to help portion out a small amount of the buoyant jelly, which melts into your skin once it is spread over the face and neck. It hydrates on impact and can be applied under—or over—makeup; a light patting of Hydra Veil on the under-eye area is a clutch concealer-reactivator come 4 P.M.
Between witches, Winkies, and Munchkins, Oz the Great and Powerful‘s head makeup artist, Howard Berger, had his work cut out for him on set—particularly when creating a look for the Wicked Witch of the West. “What was tricky was that Disney bought the rights to the books and not to the movie, so we had to walk a very fine line in our design, regarding what was in the world and universe of [director] Sam Raimi’s Oz and what we could pull from the original film, which was very, very little. [They] had even come down and said, ‘The witch can’t be green!’ ” So Berger dreamt up a solution in which he used different variations of green and yellow skin tints to make up a similar pallor while culling references from the 1930s. Face-painting trickery, at its finest. [L.A. Times]
Illamasqua has become known for its amazingly outlandish nail lacquers, and following the successful release of its rubber varnish and its speckled polish, product developer and director David Horne spills the beans on what’s up next. “I absolutely love Pink Raindrops, which is about to come out. It’s an ash-gray pink, and it’s so unusual.” [Elle]
What if you could accurately predict the way your skin will age so that you could start actively treating future problems now? A new DNA-based skincare protocol alleges that a simple swabbing might allow you to do just that. [ABC News]