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Style File Blog

february 13, 2012

Shopping alert

LifeStyle Mirror Launches With Daphne Guinness

01:02 AM
"It's a mix between a concept store and a mega-mall," Emanuele Della Valle (son of Tod's...

Designer update

Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

02:02 PM

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Industry News

Rihanna Rebelles; Illamasqua, From Makeup to Moonflowers; And More…

Katy Perry isn’t the only celeb making quick work of fragrance empire building. Rihanna has just announced plans for a second signature scent following the debut of Reb’l Fleur earlier this year. Her new effort will simply be called Rebelle. [Billboard]
Speaking of empire building, the cult-favorite British makeup brand Illamasqua is branching out into scent. [...]

October 19, 2011  1:23 pm

The Stock List

Illamasqua’s Theatrical Release

We’re personally advocating for fall’s nude nail, but there are certain lacquer labels that will always appeal to our innate desire for colorful statement-making. Illamasqua, which burst onto the scene three years ago with polishes in the purest shades of neon (its Radium, a lime green shimmer, skirted the line between too-chartreuse-to-wear and exactly on [...]

August 29, 2011  2:25 pm

Industry News

Balmain, Back In Beauty; Illamasqua, With You To The End; And More…

Balmain fans, get psyched. The brand has just inked a deal to release a new line of fragrances at the end of next year. [WWD]
  
It was bound to happen eventually. Scandal has erupted inside the Lady Gaga camp as an explosive new book alleges that the pop star is “sick” of going on extreme [...]

July 7, 2011  2:47 pm

The Stock List

Illamasqua Does Toxic Beauty

Since its launch stateside in 2009, Illamasqua has made a name for itself as the go-to brand for off-the-wall makeup, whether you’re in the market for a real-deal white foundation or a matte-black lipstick. There are, of course, more wearable offerings scattered somewhere in between (creative director Alex Box’s signature Box Red Lipstick is a [...]

March 21, 2011  4:54 pm

Beauty Insider

The 411: Alex Box

Makeup artist Alex Box is a bit of an anomaly. Equal parts face painter and fine artist (Box holds a degree from the Chelsea College of Art & Design), she’s often called upon to make models look otherworldly, creepy, and almost inhuman—anything but pretty. Whether she’s working with prosthetics, stencils, plain pigment and brushes, [...]

February 21, 2011  8:20 pm

Beauty Insider

Sheer Color And “Special Sauce” Backstage At Anne Valérie Hash

To match the effortless cool of Anne Valérie Hash’s love-inspired Spring collection in Paris yesterday, makeup artist Alex Box played up the “cosmetic” angle of the collection, complementing the sensibility and muted natural tones of the fabrics with similar shades of makeup. “It’s just stripped-back color, very sheer, cool, and effortless,” she said, which meant [...]

September 30, 2010  11:47 am

Beauty Insider

Seven Days of Purple Lipstick: Part 1

As previously mentioned on this blog (and every other beauty publication, be it digital or print) a strong, purple lip is a must-try for fall. Shades of deep eggplant and blackberry wowed at shows like Peter Som, Antonio Berardi, and Missoni back in February, causing a host of cosmetics companies to add the dramatic hue [...]

September 9, 2010  7:13 pm

Beauty Insider

Beauty Bytes: The Best Of Beauty Counter, August 2010

We’re sorry to see August go. No more weekends down the Jersey Shore or weeklong jaunts to Chicago by way of Japan (don’t ask) until next year. In case you were OOO more than we were, here’s a look back at the month that was, complete with breaking backstage beauty news (T minus 12 days [...]

August 27, 2010  12:47 pm

Behind The Tear Sheet

Illamasqua Channels The Dark Arts For Its Fall Campaign

The fact that makeup artist Alex Box has an affinity for all things freakish and otherworldly is not news to anyone familiar with either her handiwork backstage at Gareth Pugh or her brand Illamasqua. So the 12 characters she’s dreamt up for the U.K.-based company’s fall ad campaign shouldn’t shock you too much. They should, [...]

August 20, 2010  1:48 pm

Beauty Insider

Fall’s Biggest Nail Trend? You Decide

In more London nail news, Illamasqua, the U.K.-based cosmetics line known for its edgy array of makeup colors, is holding a global contest to determine its next cult lacquer. From today until March 14, the brand is accepting 50-words-or-less submissions about your dream varnish and what inspired it, including a descriptive image or photograph. The [...]

February 22, 2010  2:12 pm