24 posts tagged "Illamasqua"
Since its launch stateside in 2009, Illamasqua has made a name for itself as the go-to brand for off-the-wall makeup, whether you’re in the market for a real-deal white foundation or a matte-black lipstick. There are, of course, more wearable offerings scattered somewhere in between (creative director Alex Box’s signature Box Red Lipstick is a real winner, as are her lip glosses and illuminators), but that’s beside the point. “If you hit the mark with everyone, you’re beige,” Box joked of the company’s off-kilter appeal when we caught up with her a few months ago to preview her spring launch, Toxic Nature, which debuts in April. The range features a predictable assemblage of crazy fun and classically beautiful colors in one pretty package with standouts that include mint green and lavender multipurpose Cream Pigments as well as a new shade of Box’s popular Precision Ink Gel Liner in Glister, a glimmering nude. (“It will revolutionize people’s makeup bags,” Box divulged of the corrector, highlighter, eyeliner, and lip liner in one that also happens to be the perfect tool with which to draw “cyber freckles”—a.k.a. faux sun spots à la the Chloé Fall show—as she demonstrated on our own visage). Our favorite piece of the puzzle, though, is the nail varnishes, which include four new shades packaged with the pre-existing Gamma, a neon orange. As we ease into Fall’s idea of embracing statement-making neutral lacquers over the more garish bold and fluorescent hues that have dominated the nail market of late, Purity, an opaque peach, is really calling to us. A thin line of the shimmering acid lime, Radium, across the tips should help ease the transition.
Makeup artist Alex Box is a bit of an anomaly. Equal parts face painter and fine artist (Box holds a degree from the Chelsea College of Art & Design), she’s often called upon to make models look otherworldly, creepy, and almost inhuman—anything but pretty. Whether she’s working with prosthetics, stencils, plain pigment and brushes, or 3-D laser-cut eyelashes, there’s little the frequently top-hat-clad Box can’t do—which is presumably what has attracted designers like Peter Jensen and Gareth Pugh to her special brand of beauty. As a frequent fixture in Vogue, Numéro, W, Another Magazine, Dazed & Confused, and i-D, Box brought her skill set to the masses almost three years ago with Illamasqua, a color collection designed for your “alter ego.” “If you hit the mark with everyone, you’re beige,” Box says of some of the range’s more off-the-wall offerings, which span from porcelain white foundation, green lipstick, and neon orange nail lacquers to more wearable complexion enhancers, her fan-favorite Precision Ink eye liners, and her versatile red lipstick in Box. “I wear it every day without fail,” she says of the blue-tinged bullet. Here, Box shares her beauty must-haves and her favorite London destinations for getting primped out and geared up during LFW and beyond.
The Pro: Alex Box, creative director of Illamasqua.
The Clutch-Sized Essential: Illamasqua Lipstick in Box
“I’ve always wanted to do a lipstick, since I was 12—and it was like trying to reinvent the wheel! I’ve gone through all of the classic reds, but there wasn’t anything blue enough for me, or it was too shiny or too matte. I unashamedly totally made this for myself.”
Illamasqua Lipstick in Box, $22, www.sephora.com
The Quick Color Job: Také at Windle & Moodie
“I don’t cut my hair, but his passion for getting my color right is really lovely. I’ve had this blond streak for three years. Every time I see my mum, she says, “Still with the streaks?”
Windle é Moodie, 41 Shorts Gardens, London, WC2H 9AP, +44 20-7497-2393.
The Behind-the-Makeup Skincare Regimen: Daily Diligence
“You wouldn’t believe me if I told you my whole routine—it’s so long it makes me sound like a mentalist. It actually takes me longer [to wash my face] than it does to put on my makeup. I use a ton of Dermalogica, and I’m religious about Natura Bissé. They do this product called Inhibit that’s almost like a natural Botox.”
Natura Bissé Inhibit-Tensolift, $850, www.bergdorfgoodman.com.
To match the effortless cool of Anne Valérie Hash’s love-inspired Spring collection in Paris yesterday, makeup artist Alex Box played up the “cosmetic” angle of the collection, complementing the sensibility and muted natural tones of the fabrics with similar shades of makeup. “It’s just stripped-back color, very sheer, cool, and effortless,” she said, which meant warm washes of mauve and rose through the cheeks and eyes so that each model “catches the light as she turns, and she kind of echoes the movement of the clothes.” It was a simple, pretty departure for the creative director of Illamasqua, the British-based makeup brand that prides itself on shock-and-awe makeup and equally outrageous ad visuals. A slight hint of Box’s flare for the extraordinary came via a flash of MAC Super Slick Liquid Eyeliner in Silver worn close to the lash line, sans mascara. “Usually, the less mascara, the more contemporary the look,” she said.
There was something dually extraordinary happening at the hair station as well. “We are introducing a new product in February, Bumble and Bumble Special Sauce,” master stylist James Pecis revealed. “It’s a mixture of our favorite staple products: Styling Creme, Surf Spray, and Grooming Creme,” he explained, prepping models’ tresses with the concoction to achieve a heavy texture to “toughen up” strands and offset the light, feminine clothes. Pecis then wove loosely deconstructed, messy braids along the sides for “a beachy look with a natural wave to it.”
As previously mentioned on this blog (and every other beauty publication, be it digital or print) a strong, purple lip is a must-try for fall. Shades of deep eggplant and blackberry wowed at shows like Peter Som, Antonio Berardi, and Missoni back in February, causing a host of cosmetics companies to add the dramatic hue to their seasonal color offerings. There are so many bullets to sort through, in fact, I thought I’d take the liberty of test-driving seven choice selections during fashion week—a new lipstick every day—to help you better choose your perfect pigment and maybe even be crowned “that dark-haired girl with the purple lipstick” by next Friday (fingers crossed!). Here, part one of the great purple-lip experiment of 2010.
The Lipstick: Illamasqua Lipstick in Growl
The Application: While this color looks like a blackened aubergine in its tube, it actually applies with a slight burgundy tint. That being said, it’s incredibly dark, so a liner is a must. I like MAC’s Cremestick Liner in Velvetella and happened to have it readily available, so that provided the outline for the actual pigment, which glides on glossy (you need to build it for opacity) but dries down to a really pretty matte finish.
The Upside: The color is gorgeous—striking—even. There are undertones of scarlet and brick red along with the dark purple base, so it leaves an almost sanguine trace around the lip line. It also happens to go particularly well with the muted earth-tone ensemble I put together this morning (a happy coincidence).
The Downside: This stuff moves—a lot. Anything that comes within close range of your mouth will end up covered with a little bit of lipstick and said contact will drag pigment onto your chin, your cheek, your teeth, etc. The idea that this could happen at any moment made me anxious all day. Even worse, it made eating anything larger than a forkful near impossible (I immediately regretted the Cosi sandwich decision I made around 4 p.m.).
The Final Word: This is a lipstick for posing and taking amazing pictures; it looks beautiful on, but requires a little too much maintenance for comfortable everyday wear.
We’re sorry to see August go. No more weekends down the Jersey Shore or weeklong jaunts to Chicago by way of Japan (don’t ask) until next year. In case you were OOO more than we were, here’s a look back at the month that was, complete with breaking backstage beauty news (T minus 12 days to NYFW), our favorite product picks, and a couple of high-profile Q&As, too.