67 posts tagged "Industry News"
An App That Puts Nail Art at Your Fingertips; The Subversive World of “Lacquerheads” Revealed; and More
What happens after a particular shade of nail polish has been discontinued? They’re sought after by “lemmings,” that’s what. (And no, not the rodent kind.) The New York Times looks into the underground communities of die-hard nail polish enthusiasts, where “lacquerheads” search far and wide for VHTF (very hard to find) colors.
In other manicure-related news, Insta-nail art—as in, you can wear your favorite Instagram snapshots on your fingertips—may become a reality thanks to NailSnaps, a soon-to-come mobile app that lets you design your own customized nail stickers. The app is still gathering funding via Kickstarter, but given the endless possibilities (Elle has a few ideas), we think it’ll have no problem getting off the ground.
The Cut interviewed two New York-based artists—illustrator Eli Neugeboren and still-life photographer Christine Blackburne—about their recent collaboration: a series of portraits inspired by painters like Jackson Pollock and John Singer Sargent that, in a cool and unexpected twist, were created by dripping gel nail varnish onto acetate.
In order to promote their spring collection, online clothing retailer Betabrand used doctoral candidates and women with PhDs as models. “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?” Betabrand founder Chris Lindland told Adweek, noting that each of the seven models was chosen via Facebook and e-mail blasts. This isn’t the first time the San Francisco-based e-commerce site has crowdsourced models—and we hope it isn’t the last.
L’Oréal Paris is adding to its arsenal of spokesmodels with an ever-increasing frequency (snapping up Lara Stone and Blake Lively in 2013). Today, the brand’s French Instagram account shared this behind-the-scenes snap from a new ad campaign featuring regulars like Stone and Liya Kebede, as well as one fresh face: all-American super Karlie Kloss. No formal statement has been sent out from the company just yet, but we received the message that Kloss is “worth it” loud and clear.
Announced via Instagram, Burberry tapped not one, but two supers for its latest fragrance campaign: nineties icon Kate Moss and icon-in-training Cara Delevingne. Although Moss’ brows are more waifish than big and bushy, the catwalkers share multiple similarities: both Brits, both beloved by designers (like Marc Jacobs, who cast the duo in Louis Vuitton’s Fall 2013 show), and both earning the title of wild child for their off-runway (and often-caught-on-camera) antics. Karl Lagerfeld recently told The Sunday Times, “Girls admire [Cara Delevingne] like they used to Kate Moss. They all want to be as free as her.” Well, at least those of us who live more by the book can smell as nonconformist and naughty as this trenchcoat-clad pair come autumn, when the eau (and Mario Testino-lensed campaign) is scheduled to be unveiled.
When Anatole Rainey, the freshly appointed Dior International Nail Designer, first came to Paris, it was to learn French. As fate would have it, he found himself behind the scenes at fashion shows and on shoots, putting his hobby—painting—to work for the likes of Cate Blanchett, Keira Knightley, Kate Moss, and Gisele Bündchen. “I just started helping out a manicurist friend and it kind of turned into a job,” he explained with characteristic modesty.
And not just any job. Today, Rainey splits his time between his native London and Paris, where he brings his considerable talents to Dior’s ever-expanding line of lacquers. “The relaunch of the Dior Vernis polish is exciting because I love color, shine, and shading. It has the finish of a gel, and the adhering power of techno polymer glass technology,” he said, bringing it all back down to earth with, “[This new formula] really grabs onto the nail.”
Rainey’s not giving anything away, of course, but already the limited-edition Nail Artistry Box (launching April 1 in Europe) makes it possible to paint Monsieur Dior’s favorite symbols—such as stars and clovers—onto the nail. (One of his favorite looks for summer: sailor blue stars on an otherwise transparent nude manicure.) “Some people love 3-D nail art, but I like to interpret it in a slightly more chic way. It’s more graphic and simple,” he said, adding, “Let’s just say there’s more to come than nail polish.”
Designers often cite artists as inspiration, but few hire their own to be a member of an in-house council. Such is the case with Dior and fashion illustrator Jamie Lee Reardin, who was recently brought on as a U.S. Beauty Ambassador. The Toronto-born, Los Angeles-based Reardin spent much of her childhood drawing Cruella De Vil while her sister “watched Beetlejuice on repeat,” forming her signature aesthetic: sinewy figures with impossibly long necks and nipped-in waists. But Disney movies aside, she notes the runway, catwalkers like Cara Delevingne and Sasha Pivovarova, and photographer Tim Walker as major influences. “There’s always a touch of darkness in his work that tugs at my heartstrings,” she said of Walker. Another muse is Marchesa Luisa Casati, an Italian socialite who inspired Dior’s Spring Couture collection for 1998. “She yearned to be a living work of art,” Reardin explained. But it was her sketches of industry insiders like Lauren Santo Domingo and Carine Roitfeld that got her noticed by the storied French house. Going forward, Reardin will collaborate with the label on various launches and events, working in multiple mediums including pencil, ink, pastels, watercolor, and even flower petals. Above, an exclusive piece she crafted for Style.com. No doubt the tailored silhouettes and bold colors of yesterday’s collection provided her with plenty of creative fodder.