1 posts tagged "Inoui"
Beauty Nostalgia is a new, weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.
The Pro: Sonia Kashuk, makeup artist and founder of Sonia Kashuk Beauty
The Product: “When I look back on my makeup artist career, there are certain products that you could always find in my makeup kit. The first was a foundation stick by Inouï, a division of Shiseido. It had the most incredible luminosity and glide, leaving the skin with this beautiful radiance. I remember using it on Cindy [Crawford] for a rodeo shot in Cheyenne, Wyoming, for Vogue in 1989. At the time, you could only get the foundation sticks in Japan, so they were really coveted goods. Whenever Cindy would travel to Japan, I would have her load up on these sticks for me so I could always have them on hand. I actually found the last one hiding in my cabinet about two years ago. Of course, I had to throw it away, but it felt like I was tossing gold! The stick delivery was portable and convenient for a makeup artist carrying around tons of product, but the real genius of it was the performance, not the form. The way it created flawless, radiant, beautiful skin was what was so incredibly revolutionary. As a makeup creator, I haven’t done a foundation stick yet— mostly because I have been unable to re-create this amazing formula—but it’s always one of those things I keep in the back of my mind for the future.”