9 posts tagged "Intelligent Nutrients"
Kate Bosworth Talks Beauty Essentials; LiLo Is Red Again; And More…
Kate Bosworth started her official brand ambassador duties for SK-II with a press event in Australia, where she revealed a short list of her must-have products, including SK-II Facial Treatment Masks, YSL lipsticks, and tinted Fresh Sugar Lip Treatments. [Bella Sugar Australia]
Horst Rechelbacher’s Aveda spinoff, all-natural beauty and lifestyle brand Intelligent Nutrients, is getting its first brick-and-mortar retail destination, a 1,000-square-foot space in Minnesota’s monolithic Mall of America. [WWD]
Lindsay Lohan has gone back to her roots, although her new deep auburn locks are apparently in transition, according to the Liz & Dick star. “It’s actually the wrong color than it’s supposed to be…But it will get there.” [People]
The skincare establishment’s latest must-have ingredient? Snail slime, of course. [Daily Mail]
The 411: Ilia Beauty’s Sasha Plavsic
When Vancouver-born Sasha Plavsic set out to create a responsible lipstick, she wanted it to be both naturally minded and capable of holding court with the MACs and NARSes of the world. Suffice it to say, mission accomplished. Ilia Beauty, her 85 percent organic collection of lip conditioners infused with jojoba oil and cocoa butter, feels like a hybrid of balm, gloss, and a pure pigment lipstick, which is presumably why they’ve had an overwhelming response with retailers; cool-kid boutiques like Ten Over Six, Colette, and Woodley & Bunny have all rushed to add the line to their shelves. A lifelong naturalist, Plavsic started her career in graphic design, logging time in London and Southern California before moving over to branding and marketing, a stint that gave her plenty of know-how when she decided to take the leap and start her own line. Here, the pout perfector shares some of her health and beauty must-haves.
The Morning Routine: Intelligent Nutrients Body Oils
“Some people get a kick out of coffee in the morning; I enjoy a great shower with some fun product. There’s one I am using now that was given by a friend from Holland. It’s packed with sea salt and citrus, which smells amazing! Afterwards the body needs a good moisturizer and I like the oils from Intelligent Nutrients. Taking a quarter-size drop for each leg, arm, tummy, etc., I work the oil into the skin in a circular motion to help drain the lymphs and get circulation going.”
Intelligent Nutrients Organic Total Body Elixirs, $30 each, www.spiritbeautylounge.com.
The Makeup Must-Haves: Natural Solutions
“Since starting Ilia, my beauty regime hasn’t changed much, and it’s nice to keep it to five minutes. To start, I work in a combination of concealers, Jane Iredale’s Disappear in Medium Light, and RMS Beauty’s “Un”cover up in #11. Ilia will be launching a series of new Multi-Sticks and two Illuminators that aren’t too “pearly” in the spring, and I’m especially addicted to a warm sienna hue called Cheek to Cheek that I run along the cheekbones as a blush and lips for a touch of color. The illuminator, Polka Dots & Moonbeams, helps brighten the entire face, from cheekbones to brow bones, inner corners of the eyes, and even the pout of the bottom lip. Then a touch of mascara from 100% Pure, and a dab of Ilia’s Bang Bang and I am good to go!”
Available at www.janeiredale.com, www.rmsbeauty.com, www.100percentpure.ca, and www.iliabeauty.com.
IN Unleashes The Power Of Plants
In the increasingly oversaturated “green beauty” market, it doesn’t get more pure than Intelligent Nutrients. Aveda founder Horst Rechelbacher’s skincare and nutriceutical line uses food-grade organic ingredients and innovative bio-tech processes to utilize the best, most efficacious parts of plants for everything from face creams and belly balms to pet washes and erotic oils. Rechelbacher refers to these extracts as “the life force” of plants, which he often plucks right from the ground at the wind and solar-powered farm he operates in Osceola, Wisconsin, in search of plant stem cells—rare, highly active extracts with out-of-bounds antioxidant concentrations. For his latest trick, Rechelbacher and his crack team of eco-scientists have isolated strains of firmness-promoting edelweiss, elasticity-boosting coneflower, and skin tone-evening pennywort and converted them into a seriously potent elixir to fight the visible signs of aging. The resulting Plant Stem Cell Science Renewal Complex tightens, smooths, and softens skin while increasing collagen production. Each amber glass bottle (the better to block out oxidating UV rays with) is meant to be used twice a day and within one month of opening to maintain optimal freshness. When you slather it on, its incredibly earthy aroma only adds to the overall feeling that you’re doing something good for your skin—and yourself.
Intelligent Nutrients’ Air Apparent
With luxe room scents and an impressive array of different diffusion methods par for the course these days, home fragrances have come a long way since their formative years of dusty incense sticks and Glade plug-ins. Now, Aveda founder Horst Rechelbacher is adding a new offering from his Intelligent Nutrients brand to the potpourri pot. The organic line’s new, sculptural Glass and Wood Oil Diffuser boasts an ingenious design that actually disperses essential oils without the use of heat, the energy from which typically breaks down the beneficial aromatherapeutic properties packed inside the oils to begin with. The handheld device allows you to choose between two intensities—normal or strong—depending on how much refreshing your space requires. Give it a whirl with IN’s Certified Organic Air Nutrition in Evergreen, Orange Superselect, or Rose Geranium and breathe easy while peering at a non-obtrusive objet d’art.
A Good Clean Read
The green beauty movement has been gaining more speed recently, with a trio of Democratic lawmakers introducing the Safe Cosmetics Act of 2010 before Congress last week. Another conversation starter: the release of No More Dirty Looks, a new eco-guide to finding safe and clean personal care products. Authors Siobhan O’Connor, an editor at GOOD magazine, and Alexandra Spunt, a journalist and marketing consultant, decided to pen the book after getting Brazilian blow-outs and wondering which ingredient in the formula smelled so toxic that it caused their throats to burn. (The answer? Formaldehyde.) The duo set out to uncover what other chemicals might be lurking in common beauty products like shampoo, hair spray, moisturizer, mascara, bronzer, and nail polish, in the hopes of sussing out what’s safe and beneficial, and what’s probably worth avoiding. Unlike some other green beauty guides, Looks is refreshingly free of preachiness or judgment. O’Connor and Spunt seem to understand that not everyone will be game for sprinkling baking powder under their arms as deodorant or giving up highlights altogether. Instead, the book lays out all the facts and leaves it up to the reader to decide what next steps to take. Each chapter specifically focuses on your hair, your face, your body, etc., and includes a helpful breakdown of ingredients as well as recommendations for green beauty finds. Throughout the pages, eco-experts like Aveda and Intelligent Nutrients founder Horst Rechelbacher offer aha tips on topics like washing your hair backward (applying conditioner first, then shampoo) and how that’s actually healthier for strands. No More Dirty Looks might not be your typical beach read, but it’s got enough real intrigue to keep you turning the pages.