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September 1 2014

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3 posts tagged "J’Adore"

Fragrance’s Night Out

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It’s official: The lavish party has replaced the casual luncheon for perfume launches. Last month, Dior fêted the tenth anniversary of its J’Adore fragrance at the Boom Boom Room, and last night, two of Fall’s biggest flacons made after-dark debuts. First up, the Monkey Bar, where Helena Rubinstein celebrated the arrival of its first scent since the early eighties. All You’ve Ever Wanted, which hits shelves at Macy’s this weekend, is inspired by a woman who is “passionate, entrancing, seductive, and in control.” Naturally, Demi Moore is its spokesperson. Clad in a gray sleeveless onesie and fur-trimmed cropped leather jacket, Mrs. Kutcher talked briefly about the magnolia, iris, and cedar scent before being whisked off to Yankees Stadium for Game 2 of the World Series. That was our cue to head downtown to the Angel Orensanz Foundation, where YSL had staged a large-scale masquerade ball to usher in its new eau, Parisienne. Kate Moss, who fronts the campaign for the damask rose, violet, peony, and vetiver scent, was sadly not in attendance, but a ballroom full of masked revelers made up for her absence. Parisienne also boasts what its perfumers have dubbed a “vinyl accord,” which is intended to evoke the idea of gloss, varnish, or metal—and spinning records, one might assume. Fittingly, the MisShapes climbed behind the decks and turned the party out.

J’Adore Dior, Ten Years And Counting

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The beauty world finally got its turn to take over the Standard Hotel’s new Boom Boom Room last night when Dior pulled out all the stops to fête the tenth anniversary of its popular fruity-floral scent J’Adore. One of the brand’s most successful fragrance franchises to date, the bergamot, rose, and jasmine absolute perfume drew quite the crowd. Tall model types clad in white satin minidresses and bright red lipstick passed out hors d’oeuvres and cocktails to the likes of Tinsley Mortimer, Olivia Palermo, Lydia Hearst, Theodora Richards, and Coco Rocha while DJ, Dior Ambassador, and girl-about-town Harley Viera-Newton spun a combination of soul, hip-hop, and classic pop. In addition to the privilege of taking in a panoramic view of the city from 18 floors above the Meatpacking District, partygoers got to preview the limited-edition J’Adore flacon set to hit counters next month. The eau de parfum collector’s bottle features a glass pendant engraved with Christian Dior’s initials, which can be strung up on a chain and worn as a necklace. Just a little thank you from the House of Dior to all its devoted fans.

Photo: Dimitrios Kambouris/Getty Images for Dior

The Road To Oscar Gold Is Paved In Perfume

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As we reported yesterday, the Oscar nominations are out and five of Hollywood’s leading ladies will vie for the honor of Best Actress in a Leading Role. While Angelina Jolie’s star power and Meryl Streep’s tremendous talent will make them hard to beat on February 22—sorry, Melissa Leo, this just isn’t your year—our money is on either Kate Winslet or Anne Hathaway. Why, you ask? Beauty logic. Based on a pattern we’ve noticed over the past six years, possessing the look, moxie, and general appeal to pull in a fat fragrance contract goes hand in hand with winning on Hollywood’s biggest night, and Winslet and Hathaway already front campaigns for Lancôme’s Trésor and Magnifique, respectively. Below we’ve sniffed out the scent of success, which, barring a few exceptions (Helen Mirren in 2006, due to what we can only assume was ageism; and Marion Cotillard in 2007, who was promptly swooped up by the fashion establishment before she could be lured by the power of perfume), typically begins with Oscar gold.

Nicole Kidman: Best Actress, 2002

After garnering a win for her portrayal of novelist Virginia Woolf in The Hours, Kidman ditched the prosthetic nose and mousy middle part for paparazzi flashbulbs and high glamour, starring in Baz Luhrmann’s cinemercial for Chanel No. 5 two years later.

Charlize Theron: Best Actress, 2003

Almost unrecognizable as Aileen Wuornos, the prostitute turned serial killer who is the subject of Monster, Theron got her blond and her body back to front the campaign for the relaunch of Dior’s J’Adore fragrance in 2004 (and a subsequent, sultry commercial in 2007).

Hilary Swank: Best Actress, 2004

To portray a female boxer in Clint Eastwood’s acclaimed Million Dollar Baby, Swank put on 19 pounds of muscle weight after training six days a week and eating 210 grams of protein a day. Two years later, she was slim, svelte, and posing nude for Guerlain’s Insolence ad campaign.

Reese Witherspoon: Best Actress, 2005

As June Carter Cash in Walk the Line, Reese Witherspoon channeled her country roots to properly immortalize the Virginia-born singer-songwriter. But when it came time to star in Avon’s U Ungaro for Women ad last fall, it was all about Parisian cityscapes and a late-night rendezvous.

Photo: Courtesy of Lancôme