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7 posts tagged "Jemma Kidd"

Beauty Nostalgia: Reminiscing With…Jemma Kidd


Beauty Nostalgia is a new, weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.

The Pro:Jemma Kid, London-born makeup artist and founder of Jemma Kidd cosmetics

The Product: “My mum always used to have Elizabeth Arden Eight Hour Cream in the house, and it’s a product that takes me back down memory lane. It has this really distinctive smell, and whenever I smell it, I go back to being a 14-year-old. She used it for everything: lips, cracked hands, and my grandmother was a real believer in nourishing the eyelashes with a petroleum-based cream, so she would swipe this over the lashes, too. My mum is a lot like me—we come from the same pod. Our styles are very similar, we like the same look with clothes—a blazer and a pump—and she wears my makeup line. Even though I’m always trying out new formulas for products, I usually keep two tubes of the Eight Hour Cream with me. Lately I’ve started using the Eight Hour lip balm stick, which is less liquid-y than the original and in my kit these days. I’ve found it’s one of those products that you can put on so many different parts of the body to catch the light just right.”

Photo: Courtesy of Elizabeth Arden

Beauty Etiquetter: Applying Makeup In Public; Do, Or Don’t?


Beauty Etiquetter is a new column on Beauty Counter in which we address your beauty protocol predicaments with candid advice from industry experts and those in-the-know. To submit a question, email celia

The Quandary: It is impolite to touch up your lipstick when you’re at dinner or drinks? How can I reapply it discretely?

The Expert In Residence: Jemma Kidd, makeup artist and founder of Jemma Kidd cosmetics

The Advice: “Reapplying makeup in public can be tricky—and the line between acceptable touch-ups and over-the-top applications is a fine one. The safest bet is to
excuse yourself to the ladies room where you have access to a mirror and proper lighting. But if that’s not an option, quickly take out a small compact mirror and swipe on your lipstick followed by a dab of gloss in the center for an easy, polished look. If there’s no mirror in sight, a camera phone can act as a mirror, too. But my preference is to ensure that touch-ups are minimal, or even unnecessary all together. It’s all about the prep work: start by dabbing foundation over smoothly exfoliated lips and outline your mouth with a matching waxy lip liner to prevent any bleeding. Fill in your lips with a pencil, working it into any creases with a small brush, to act as a base to hold your lipstick in place. Then paint on the lip color with a fine brush for precision, starting in one corner and working inward. Blot with a tissue, apply another coat for extra staying power and finish with a touch of gloss.”

Photo: Luca Cannonieri /

The 411: Jemma Kidd


The beautiful, flaxen-haired sisters Kidd of Guildford, England, started off on the same path—as models, long-legged, with good bone structure galore. But while Jodie continued on the catwalk, Jemma quickly veered off in favor of a career behind the scenes as a makeup artist. Since switching her focus, the latter Kidd has birthed an eponymous makeup school in London to train artists who want to follow in her footsteps, and a beauty line that has earned a cultlike following on both sides of the pond. Somewhere in between, she also managed to marry an earl (some girls have all the luck). Here, the model-turned-makeup artist-turned Countess of Mornington shares her beauty black list. Needless to say, it’s royally good.

The Hair Hero: Ashley Javier
“His parlor is one of Manhattan’s real gems. I have such fun with him, and his ultra-exclusive salon lends itself to privacy and total relaxation.”
Ashley Javier Parlor, 250 Fifth Ave., Penthouse 1212;

The Makeup Bag Must-Haves: Personal Best
“My favorite multitasker is my Jemma Kidd Make Up School Bio Mineral Complex Veil; it acts as a primer, tinted moisturizer, SPF, and antiager all in one. And the Lip ID Color Adapt Lip Gloss is great because it reacts to your natural pH and turns the perfect shade for your pout.”
Available at and

The Diet Guru: Petronella Ravenshear
“I have been to see many nutritionists over the years because of longtime problems with my digestion. And I’ve tried countless diets to fix the issue. But in only a few quick visits to Petronella, my problems were totally solved and I’ve been hooked on healthier habits since.”
Petronella Ravenshear at Chelsea Nutrition, London,

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Jemma Kidd Perfects Multitasking Makeup


As we reported last fall, Jemma Kidd recently left her humbler beginnings as a Boots Pharmacy mainstay for SpaceNK’s sophisticated shelves, citing a new Pro line designed with upscale packaging for a more mature audience as the reason behind her retail upgrade. Her latest offering, a Skin Rescue Bio-Complex Veil with SPF 15, just hit counters, and incorporates Shiseido Skincare-developed technology that will seriously shorten your morning routine. A tinted primer, skin illuminator, and antiaging moisturizer in one, it repairs and prevents the visible signs of aging with active peptides and antioxidants, increases radiance with light-reflecting mica, and improves circulation and skin texture with botanical algae, calendula, and butcher’s broom extracts. It also comes in two shades so you can neutralize or boost your natural skin color for an enhanced complexion. At $56 a pop, it’s a bit pricier than the staples in her Makeup School range, but we’re talking about a three-products-in-one tube here, so it sort of balances out. If this is progress, count us in.

Photo: Courtesy of Jemma Kidd

A Refresher Course From Pixi Cosmetics


As most savvy shoppers know, Target seriously amped up its beauty offerings last summer by adding collections from makeup artists Jemma Kidd, Napoleon Perdis, and Petra Strand. If you haven’t already, we’re assuming that you will be making a trip to the retail giant in the near future to stock up on a variety of summer essentials from its Loomstate collaboration, so we thought we’d give you a heads-up on how to accessorize them properly. Because dark circles, sallow skin, and all the other unattractive results of being overworked, overtired, and over-partied definitely will not go with that new wardrobe of certified-organic cotton staples, we give you Strand’s three-part plan for a streamlined approach to a healthy, luminous glow. Start by spot-treating with the brightening magic of her Pixi Cosmetics’ Brow Lift (which can be used as an all-over invisible highlighter as well). Follow up by layering the radiance-enhancing pure pearl powder of Pixi Brightening Primer under Pixi Illuminating Tint & Conceal, which packs a moisturizer, light-coverage foundation, sunscreen, luminizer, and concealer into one handy tube. Good news for anyone looking for a one-stop shopping experience—and for those of you who have a tendency to burn the candle at both ends.

Photo: Courtesy of Pixi Cosmetics