17 posts tagged "Jin Soon Choi"
Between the nonstop shows, the potential for inclement weather, and a party schedule that can make you tired just looking at it, fashion week is an incredibly grueling seven days—no matter who you are. From makeup artists and designers to front-row regulars and street-style hopefuls, everyone needs a little pick-me-up when the Fall collections descend upon New York. Here, ten of our favorite insiders open up their makeup bags to reveal the beauty essentials that help brighten up even the darkest moments.
The news broke yesterday in the late afternoon via Twitter and Instagram: Chris Brown and Rihanna were canoodling at the Staples Center as the Lakers took on the Knicks in a Christmas Day nail-biter. Then came the tabloid onslaught as media outlets, reputable and otherwise, picked up on the fact that it was the first time in recent memory that the one-time couple arrived at a public event together following 2009′s assault charges and the persistent on-again, off-again rumors that followed. But no one’s talking about another interesting detail spotted courtside, namely Rihanna’s opaque white manicure. The “Stay” singer has ditched crazier nail art and pointed talons of late in favor of classic shapes and colors, making ivory polish a predictable choice, considering its huge showing on the Spring runways. From Rag & Bone and Kate Spade to Honor and Moschino, manicurists like Jin Soon Choi and Deborah Lippmann were seeing alabaster backstage. Try two coats of Revlon Top Speed Nail Enamel in Spirit or Deborah Lippmann’s Amazing Grace for similar results—and to properly accessorize your wardrobe of winter whites. Thoughts on Riri’s latest pro tips?
Between all the gifting, drinking, and hostess-ing that surrounds the holidays, there’s little time left over to keep up your beauty routine. That said, any service involving the words “private,” “pampering,” and “at home” has a certain ring to it this time of the year. Joining the ranks of facialists like Gucci Westman-approved Georgia Louise, who makes house calls, master nail artist Jin Soon Choi has been quietly dispatching her expert aestheticians to clients’ apartments up and down the isle of Manhattan. The service is actually reminiscent of Choi’s early days as a freelance manicurist, when she would ride her 10-speed bicycle to meet clients for private visits, a pastime that earned her the nickname “Bicycle Jin”—true story! These days, it’s more likely a member from her pro team that will arrive at your door equipped with all the necessary buffing, soaking, and smoothing tools needed to perform the Steven Meisel favorite’s signature spa mani/pedi in your living room. As for polish, “You can request a certain shade or a range of colors for us to bring. We can also work with the polishes you have at home,” says Choi. While the service has been mostly known through word of mouth up until now, Choi plans to make it official and list it on her spa menu in the coming months. Appointments can be booked Monday through Thursday from 10:30 a.m. to 4:30 p.m., but there may be some flexibility for regulars, hints Choi, just in case you need an excuse to make this a weekly indulgence.
For more information, call (212) 229-1070 or visit www.jinsoon.com.
White nail varnish can be tricky business. It’s rare to find a pure, alabaster lacquer that is the perfect balance of creamy opaque and slightly translucent, and doesn’t apply with a finish that resembles White Out (it was cool in middle school; less so now). It’s for these reasons that people typically choose beige, pale pink, and even dove grays when they want a palette-cleansing nail. But not Jin Soon Choi. “It’s like soft punk rock,” the famed manicurist said, describing the two coats of Revlon Spirit that she applid to half of the models at Rag & Bone this week. The secret to getting a finish like Karlie’s, kitschy iPhone case not included? “You must wear a base coat,” Choi insists, pointing out that a lot of people don’t realize the tiny ridges in their tips that make colors, like white, apply streaky. Luckily, as part of her brand new, eponymous polish line that has been a long time coming, Choi has released her own stellar Power Base coat that is bolstered by biotin, diamond particles, phycocoral, and keratin amino acids to keep nails strong and relatively chip- and streak-free, even when you venture into ivory territory.
Jin Soon Power Base Coat, $18, available September 2012 at www.spacenk.com.
The nail industry is all about innovation as business continues to boom for the next big thing in polish. But Jin Soon Choi is still a purist. “I’m not really a fan of gel systems,” she admits about the latest craze in at-home mani maintenance. And nail art? She can do without that, too. “You can be trashy [these days], you can have that,” says the nail pro with over 25 years of experience primping and polishing on-set of Italian Vogue shoots and backstage at shows like Doo.Ri and Prabal Gurung, pointing out that while she doesn’t begrudge anyone a good time with crazy designs and custom-created stickers, she’s looking to deliver something else to the varnish-crazed masses: high fashion. “High fashion doesn’t do glitter. But [it] is all about color—beautiful color—and high gloss without shimmer. I want to challenge [people] with a classic but more modern way of thinking about high fashion.” Cue Choi’s first foray into the world of merchandising. “It’s all about timing,” she says, explaining why she’s finally decided to branch out from her successful salon and editorial business with her own lacquer line—”and kinda my age,” she continues (the shockingly youthful Choi turned “5-0″ this year).
There was a niche that needed filling, too, of course, as creating “just regular nail polishes” with expert formulas and classic colors seems to have fallen out of favor in these days of shock value nail accoutrements. So Choi decided to put “high fashion” back into the equation with two new color ranges: The Quintessential collection features shades like Coquette (a rich red), Audacity (a deep wine), Risqué (a blackened cherry), Nostalgia (a pink beige), Muse (a sheer pink), and Tulle (a transparent nude)—colors that “will never die” and will “always will be in,” according to the nail artist. She’s also left room for some seasonal excitement with the A La Mode collection, which includes six hues named by some of Choi’s favorite runways stars. “Each color kinda shows their personalities,” she explains of shades like Caroline Trentini’s Austere (a dark olive green); Guinevere Van Seenus’ Metaphor (a deep hunter green); Hyoni Kang’s Charade (a true teal); Jamie Bochert’s Auspicious (a dusty lavender); Karlie Kloss’ Debonair (a dark purple); and Coco Rocha’s Rhapsody (a deep dark gray). Additionally, there is a high-gloss topcoat and a stellar base coat that is bolstered by biotin, diamond particles, phycocoral, and keratin amino acids to keep nails strong and relatively sans chips. Choi’s double-patented formula is also “five-free.” “A lot of [brands] are three-free—no toluene, formaldehyde, or [dibutyl phthalate]. But [my line] has no camphor and no formaldehyde resin, too.” Choi’s offering will make its fashion week debut at Theyskens’ Theory next month, and until then, she’s keeping mum on her favorites. “I cannot say anything because this is my first baby, my creation—so I love everything!” (Us too.)
Jin Soon nail lacquer, $18 each, available August/September 2012 at www.spacenk.com.