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18 posts tagged "Jin Soon Choi"

Meet Joe Fresh


Backstage at Doo.Ri yesterday, an interesting stack of nail lacquers caught our eye. A single word was scrawled across each cylindrical bottle in white writing: Joe. “It’s Canadian,” we learned from makeup artist and Joe Fresh spokesperson Simone Otis, upon further inquiry. The beauty arm of the clothing brand of the same name, which offers a collection of fashion-forward basics that are sold in Loblaws supermarkets across Canada (yes, supermarkets), Joe Fresh launched a range of affordable cosmetics in 2009. “Last Spring we started with nails,” Otis said, pointing out that the colors that Jin Soon Choi was painting onto models’ fingertips were Cement, a putty gray, and Latte, a warm beige. The ethos is to “be more democratic about fashion in general,” Otis explained of the affordable Toronto-based line started by Club Monaco founder Joe Mimran. Intrigued, we asked where we could pick up more of the varnishes stateside. “Nowhere—yet,” Otis responded coyly. But that’s all about to change. “It’s coming here!” Choi, who discovered the brand while working on shoots up north, confirmed with excitement. In the meantime, look out for Joe and its pretty polishes backstage at Theyskens’ Theory.

Photo: Courtesy of Joe Fresh

NYFW Backstage Beauty Alert: Estée Lauder Nails It


After last season’s gorgeous debut, Estée Lauder will be back at Derek Lam for Spring, with its creative makeup director, Tom Pecheux, at the helm. We can’t wait to see what the famed face painter will dream up this time around, but we’re even more intrigued by another piece of information we just gleaned from our inside sources: Nail guru Jin Soon Choi will be making her second appearance backstage to provide pro manis and pedis with a new polish from the New York makeup giant’s forthcoming Relaunch Collection. That’s right; beginning next March, Estée Lauder will be debuting a range of eight permanent and eight limited-edition lacquers that brings back discontinued old favorites and introduces new colors—all with its True Vision Technology that wraps concentrated pigments into a crystalline laminate for a multi-dimensional look. Seeing as how the brand’s latest lacquer releases (see above) sent our hearts aflutter, interested parties may want to read our backstage review very, very closely.

Photo: Courtesy of Estée Lauder

EXCLUSIVE: Jin Soon For MAC, Part Deux


Sparkly lips fit for the club were only part of the story backstage at Doo.Ri yesterday. Manicurist Jin Soon Choi was also on hand with a brand-new, as-yet-unnamed nail lacquer that she revealed to will be part of—wait for it—her second collection for MAC Cosmetics. Yes, Choi will be releasing another line of limited-edition polishes for the beauty brand at the end of the summer, which will include the warm, shimmering cement gray varnish she debuted at Eye Beam Gallery yesterday. The almost-putty color “complements, not crushes” strong clothes, she said, adding that the flecks of gold in the creamy polish provide a touch of sophistication. Just like that, we already know what our signature manicure will be when the Spring shows come around in September.

Photo: Stefan Gosatti / Getty Images