2 posts tagged "Johnson & Johhnson"
Beauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.
The Pro: Essie Weingarten, founder of Essie Cosmetics.
The Product: “Ever since I was a little girl, I remember my mom putting Johnson’s Baby Powder all over me and my sisters. She did this after every bubble bath, before putting our clothes on. Even now, many years later, I never skip a day without dusting it on; it’s my secret beauty weapon. Not only does it remind me of my childhood, but it adds to whatever fragrance I’m wearing. I’ve gone through many scents—Chanel Coco Mademoiselle and Ralph Lauren Safari are two of my all-time favorites—but I always layer these over the Johnson’s Baby Powder. People are always telling me that I smell so good, and when I tell them what I’m wearing, they say it’s a familiar scent but better…It’s the baby powder, I promise!”
A slew of newfangled baby beauty brands have emerged over the past decade, but there was just one when we were kids: Johnson & Johnson. Classic products like its Baby Shampoo, Lotion, Oil, and Powder have withstood the test of time—and still get some play in our own baby-free home. As anyone who has picked up a bottle of the golden-hued shampoo in adulthood is well aware, it still makes your hair, well, baby soft. Johnson’s continues to launch new classics, the latest of which is its Honey Apple Baby Wash. The ultra-gentle formula was designed for delicate baby skin, making it perfect for super-sensitive grownups as well. Its low-foaming, creamy lather also has a pleasant scent that’s sweet but not cloying. There’s something comforting about seeing that old-school oval bottle holding its own in our shower. Some things never change.—Fiorella Valdesolo