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July 29 2014

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1 posts tagged "Josie Maran Argan Oil"

EXCLUSIVE: Josie Maran And Her Model Citizens Brigade

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Josie Maran is pretty much the poster child for the kind of eco-entrepreneurism that has beset the beauty industry for the past ten years. A former face of Maybelline and Guess, Maran discovered the multitasking miracle that is argan oil while traveling for shoots and went on to make it the core of her green-leaning, eponymous beauty brand. “I love argan oil because it is an all-around wonder ingredient and multitasking product,” the northern California native says—which should come as no surprise to anyone familiar with her line. Maran has managed to put the nourishing, amber elixir into everything from eye shadows and lip stains to shimmer sticks and blush. But her latest quest is to use the prized ingredient to make the world a better place.

Next Tuesday, in honor of Earth Month, Maran will launch her Model Citizen campaign with a public appearance at Sephora on Fifth Avenue from 6 to 7 p.m.—an initiative for which she has enlisted a few of her fellow leggy do-gooders to help create positive change through beauty. Petra Nemcova and Angela Lindvall will be on hand with Maran at the event to present three limited-edition bottles of her classic 100 percent Argan Oil, which the women have adorned with their own handmade designs. Each label reflects the personal relationship that each model has with a specific charity: Maran regularly works with Women for Women International, a nonprofit that generates support for female survivors of war to help provide them with the tools to become self-sufficient; Lindvall, the founder of the Collage Foundation, which aims to stimulate environmental awareness, has dedicated her bottle to Healthy Child Healthy World, an organization that empowers parents to protect children from harmful chemicals by getting the word out about unnecessary toxic risks to children’s health; and Nemcova will be supporting her Happy Hearts Fund (HHF), the campaign she set up in 2005 after surviving the tsunami in Thailand, which is dedicated to rebuilding schools and restoring hope and opportunity in the lives of children after natural disasters. But it all sounds a lot better when Maran talks about her friends, their causes, and “the little bottle that could” in this exclusive video. Click above to watch and read on to find out about the models’ artistic inspiration.

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