21 posts tagged "Josie Maran"
There’s something about spring that makes us really excited about blush—like, really excited. It’s not that we don’t use the cheek enhancer in the winter months—we do—but the experience lacks the enthusiasm with which we grab for a stick, pot, or palette of pink pigment when temperatures climb toward the 70 degree mark. Lucky for us, April’s showers have brought May flowers—and a cornucopia of flush-fashioning creams, liquids, powders, and gels to play with. Here, five of our favorite new offerings.
Estée Lauder Pure Color Cheek Rush in 04 Techno Jam
As part of Lauder’s summer Cello Shots collection of gel-based, pop-y lip and cheek colors, this buildable water-light formula imparts a subtle see-through stain.
Twist and Pout
Revlon Baby Stick in Sunset
Revlon artistic director Gucci Westman’s favorite multitasking tinted balm is back for spring in a limited-edition palette of three new colors, including this transparent cerise. The emollient twist-up stick has a buttery-smooth consistency that glides on, leaving behind just a hint of dewy color. As an added bonus, the miniature tube fits nicely in any number of well-appointed bags or clutches.
Loco for Coco
Josie Maran Coconut Watercolor Cheek Gelée
Josie Maran may have made Argan oil the signature ingredient in her green-leaning color collection, and there’s some of the emollient elixir in her latest launch, too. But these innovative blushes also harness the hydrating benefits of coconut water to create a new-era product that applies like a cooling cream blush with the staying power of a stain.
Edward Bess Blush Extraordinaire in Bed of Roses
This velvety compact probably has the most impressive color payoff of the bunch, but it’s not heavy—far from it. Instead, Bess’ ultrafine powder blends into the skin for a beautiful natural finish that can be worn sheer or ultra-concentrated.
Bobbi Brown Limited-Edition Shimmer Brick Compact in Lilac Rose
For a fresh flush and a dose of illuminating radiance, nothing beats a shimmer brick. Brown’s iconic palette has gotten a frosty update for spring, featuring bright pink, golden pink, and icy pink pearl pigments housed in her signature glossy black mirrored compact.
Josie Maran has made a career out of slathering organic argan oil all over her face and body—and she has convinced a good many beauty fiend to follow suit. After launching her eponymous empire with pure versions of the Moroccan-born elixir, she branched out into color cosmetics as well, loading everything from illuminizers and tinted moisturizers to cheek-color sticks and lip glosses with the do-it-all salve. For her latest trick, Maran has shifted gears to focus her attention—and the moisturizing, smoothing, and reparative benefits of argan oil—on parched, overworked manes. Argan-based hair products are well-charted territory, of course. But Maran’s offerings have managed to find a niche for themselves regardless. Her first two efforts included a Hair Serum to boost shine and enhance softness as well as a texturizing mist to create hydrated waves, and now comes news of her Argan Hot Oil Self-Heating Hair Treatment. It’s really a no-brainer: Boosted with additional infusions of bergamot oil and soybean oil, the miniature argan ampules come with an advanced self-heating mechanism that allows them to warm up when rubbed together in hands in order to penetrate split ends and porous strands. Used once a week and left in for about three minutes (or longer if you want to increase efficacy), a single tube should start to reverse the past eight weeks of summer fun, which have no doubt left your locks a little worse for wear.
Though Josie Maran reached the pinnacle of her modeling success in the late 1990′s and early aughts, her specific appeal—think healthy, perma-grinned, and sun-kissed—always seemed much more reminiscent of eighties-era giants like Brinkley, Macpherson, and Crawford. That approachability has certainly helped her transition seamlessly from model to beauty industry mogul: Maran started her eponymous argan oil-based line of skincare and cosmetics essentials back in 2007 and has been on a tear ever since. The line’s natural roots (a huge part of its popularity among its countless devotees) mirror Maran’s own green-minded lifestyle. The California native is, to put it simply, an earthy, hippie chick at heart. Here, she shares a few of her simple lifestyle and beauty favorites to look—and feel—good from the inside out.
The Skin Savers: Personal Best
“My 100% Pure Argan Oil is my holy grail product. I use it all over my body and face every day and every night. Since I started using it regularly, I’ve been having fewer breakouts, and my naturally dry skin feels super-smooth. My Argan Cleansing Oil is the best for removing makeup and dirt, and the Argan Daily Moisturizer SPF 40 protects my skin from the sun.”
Available at www.sephora.com.
The Go-To Polish: Priti
“I only use Priti nail polishes. They are made without a lot of the carcinogenic ingredients you find in other polishes, so I feel much better about my daughter putting it on her hands and toes too, which she does incessantly.”
Available at wwww.pritinyc.com.
The Haircare Ritual: Argan Oil
“Because I’m a model, hairstylists are constantly curling, straightening, and teasing my hair, which takes a huge toll on it. Post-shower I like to douse it in my Argan Oil Hair Serum to restore its health and keep it looking shiny. Then I just let it air-dry.”
Over the years, countless catwalkers—Heidi, Tyra, Cindy, and Christy among them—have proven that there are plenty of rewards after the runway. Josie Maran has certainly been reaping them since she graduated from model to beauty entrepreneur. Maran’s eponymous natural-minded line that’s entirely based around the miraculous skincare wonder that is Moroccan-born argan oil is a bona fide hit, and her latest product celebrates the range’s star ingredient particularly well. Maran’s new Argan Balm is a multifunctional dream: The super-dense, moisture-rich salve remedies dry patches that creep up from cracked heels to rough elbows; alleviates peeling cuticles; soothes winter woes like windburn or chapped lips; fixes flyaways and dehydrated ends; and is a pretty epic overnight treatment for really moisture-zapped hands. A little goes a long way, too, so the adorable, five-ounce tin should last you through the fickle spring weather—and at least through the end of the Paris shows.
Argan oil definitely possesses a certain “what can’t it do?” quality—just ask Josie Maran. The model turned beauty mogul has built an entire brand around the multipurpose Moroccan elixir that includes everything from argan-infused sunscreens and illuminators to eye shadows and cream color sticks. Next on her list is a little something Maran has dubbed the R.E.M. Pen—or Rapid Eye Makeup Pen. The versatile, dual-ended wand contains her Argan Gel Liner with a pointed brush on one side and a coordinating shade of Argan Eye Shadow with a sponge tip on the other for totally tote-able lid layering wherever you go. While all six shades are completely devoid of parabens, sulfates, petrochemicals, and phthalates, they are most definitely formulated with essential fatty acid-rich argan for a creaseless and long-lasting finish. And so argan’s “what can it do” list gets ever longer.