When word got out a few weeks back that Giorgio Armani was planning to use Couture week as a launch pad for the visuals of his new women’s scent, Idole d’Armani, it seemed a fitting preface to the fragrance coup he’s hoping to create when the perfume hits the shelves this autumn. Should it all [...]

In a bit of well-curated showmanship, Giorgio Armani will unveil the advertising campaign for his new signature women’s fragrance, Idole d’Armani, during Couture week in Paris next month. The visuals for the new spicy floral star model Kasia Smutniak, and while the Polish-born beauty will likely take a lovely picture, it will be difficult to [...]