La Prairie Sows Its Fragrance Seeds With Life Threads
For its latest launch, La Prairie has really gone above and beyond—which is saying something, considering the Swiss brand is best known for its luxe skincare ranges that boast such core ingredients as caviar and platinum. Life Threads, a new trio of fragrances that hit counters this week, also plays on the precious-metals motif (the [...]
La Prairie Takes A Spin On The Color Wheel
La Prairie, the Swiss brand known for its reliance on lavish ingredients—the infamous Cellular Cream Rare from its Platinum Collection sells for a cool $1,000 a pop—will launch a color range this fall, bringing its special brand of luxury to the prestige cosmetics market. To help create buzz for the new line, called Plumage de [...]
Gemmo-Therapy Shines On
Between La Prairie’s platinum endeavors and Bulgari’s recent entrée into the beauty world with its private stock of fine gems, the idea of using precious metals and semiprecious stones in miracle antiaging skin creams is a bona fide trend. When La Mer put crushed diamond dust into its Body Refiner this spring, we thought we [...]
La Prairie’s Fresh Start For Spring
I have a confession to make: I do not exfoliate—regularly, or ever. It’s true (for shame!), and whenever I go to the dermatologist or facialist they reliably ask me if I do, at which point I get slightly uncomfortable and mumble, “Sometimes.” It’s not that I don’t appreciate the benefits of sloughing off dead skin [...]
Behold, The $1,000 Wonder Cream
Known for quality skincare that is above all a testament to pure luxury, La Prairie has already pioneered a caviar-extract range and a Radiance collection that uses liquid quartz crystals, drawing a customer base that is unafraid to open its minds (and its wallets) for better skin. The Swiss company’s latest innovation is Cellular Cream [...]
better make it beluga
CAVIAR/(kav-ee-ahr)/n./ 1. Eggs of a large fish, especially sturgeon, typically served as hors d’oeuvres at highbrow get-togethers; /n./ 2. Rich in mineral and vitamin content (B1, 2, and 6 as well as A, E, and D), caviar lifts and adds glow to aging skin; e.g., “A taste for caviar could be the result of maturing [...]

