2 posts tagged "L’Eau"
While Vanessa Bruno channeled that classically French je ne sais quoi embodied by women like Jane Birkin at her Spring show this afternoon in Paris, she looked to her Danish roots (her mother Dorothee was a popular Scandinavian supermodel in the sixties) for her first foray into beauty. “The idea was to give off a feeling of a Hans Christian Andersen fairy tale—La Reine de Niege [The Snow Queen] in a scent,” Bruno says of her debut fragrance, a collaborative effort with Biotherm. Seeing as how L’Eau, as the rose, lily of the valley, and fir mist is called, will have a limited run in Europe from October to December, the holidays were definitely on Bruno’s mind when she was sifting through notes. “Christmas is a very important time of year in Denmark, so I tried to create a sense of freshly fallen snow, of white, of crystal—something a natural woman would wear.” (The ethereal ad campaign featuring model Sasha Pivovarova, styled by Bruno, as a tulle and crystal-encased snow angel gets that point across loud and clear). As for the perfume itself, which was created by Bernard Ellana, the nose behind recent offerings from Versace and Jil Sander, Bruno describes it as “a gentle smell.” “Personally, I don’t like heavy, imposing fragrances, and this is the opposite—a little spray in the morning gives a sense of lightness throughout the day.” There are currently no plans to bring the bottle stateside, but if you too have the holidays on the brain—your wish list, in particular—the time to reach out to altruistic friends (or remote acquaintances) across the pond is now.
Serge Lutens is nothing if not a visionary. The man behind some of Dior’s most brilliant palettes in the late sixties, he went on to help reestablish Shiseido’s position in the makeup world in the nineties before branching out on his own. Giving up the minutiae of eye shadow quads and lipsticks, he focused on the fineries of perfumery, offering up an eponymous range of rich orientals that are often brimming with opulent flowers, spice, and fruity wood essences. His latest release sees him switching gears yet again, with the launch of L’Eau, a unisex fragrance that is being touted as “the anti-parfum.” Intended to smell like a freshly laundered and ironed white shirt, the sage, mint, magnolia, and white musk elixir is missing the heady elements that fans have come to expect from a Lutens creation. But that’s not necessarily a bad thing. L’Eau is meant to be worn as a palate cleanser, for the days when you want to take a break from scent and revive your olfactory system. Fresh and citrusy with a very subtle amber-woodiness that provides some warmth as it blends into your skin, it’s a breath of fresh air. Should you find yourself reaching for it on a daily basis, rather than sporadically, you’ll likely not be alone.