5 posts tagged "Lev Glazman"
Beauty Nostalgia is a weekly column on Beauty Counter in which we ask influencers, tastemakers, and some of our favorite industry experts to wax poetic on the sticks, salves, and sprays that helped shape who they are today.
The pro: Lev Glazman, co-founder of Fresh
The product: “Growing up in Russia, during the time of the Iron Curtain, there weren’t a lot of fragrances available. There was Red Moscow for men and Red Moscow for women—and both were absolutely horrible. The women’s version was like a fake Chanel No. 5, but instead of smelling like the original’s beautiful notes of rose and chypre, it smelled closer to Lysol. The men’s was pretty disgusting, too—it was a dark green color that stained your clothes when you sprayed it on. But everyone smelled alike at the time. The only way to obtain a different fragrance was on the black market, which is how French fragrances were smuggled into the country. They’re what women bought if they wanted to have a sense of individuality. I remember my mother taking me to this black market when I was about 6. It was very risky—if you were caught you would go to jail—and whatever was smuggled into the country was very expensive. I remember she bought Lancôme Climat and paid 100 rubles for it, which today would be like paying two or three thousand dollars. It was five months’ rent. Climat was a very popular scent in the sixties but never brought into the U.S. It was a rich and concentrated oriental with chypre notes. Today it would be considered old-fashioned. Still, anything that was brought into Russia and smelled different than Moscow Red was special. I remember my mom handing over the money for this fragrance and immediately taking the box and stepping aside to put it on. She was totally transformed. And that moment changed my life. I realized how powerful fragrance could be. I became infatuated with it…every time I smell [Climat], I’m taken back to this place of my childhood.”
If you’re anything like us, you’re currently glancing at the clock ticking in the corner of your computer monitor. The countdown to the weekend has begun, and we can think of no better way to celebrate than with Fresh’s latest fragrance, Life. We plan to escape the stress of the week by joining the mass exodus of urbanites who leave NYC every Friday for some much-needed R&R—and getting away is exactly what inspired this eau. The husband-and-wife team of Lev Glazman and Alina Roytberg, who founded the cult-favorite beauty brand, share a lake house in Woodstock, Vermont. The scents surrounding this out-of-the-way abode—the damp grass, the sweet morning breeze, the fog rolling across the pond that sits on their property, and the first warming rays peeking over the horizon—are what inspired the blend. Glazman chose notes such as bergamot, vanilla grass, and cypress to exemplify the earth; grapefruit, lilac leaves, and magnolia to represent air; cucumber and moss to emblematize water; and amber, orange, and tonka to bring the heat of the sun. On our to-do list for our two days off: skim the Sunday Styles section, spritz this scent, kick back, and enjoy the elements.
Available for pre-order at QVC.com
It’s an international cult classic at this point, but Fresh started with a humble bar of soap. Granted, this was no ordinary bar of soap. Exquisitely formulated and luxuriously packaged, deciding whether to tear it open and actually use it or display it on a shelf like a worldly treasure was a tough call. The Boston-based brand has come a long way since then, adding skincare, makeup, fragrance, and home products to its roster, and picking up a host of devotees along the way thanks to the tireless efforts of visionary co-founders Lev Glazman and Alina Roytberg. On the occasion of a major milestone—the company turns the big 2-1 this year—we asked the savvy naturalists for their favorite places to beautify.
The Skincare Essential: Fresh Elixir Ancien
“The tradition of oil therapy has been widely used in skincare rituals for centuries to purify, nourish, and treat dry-skin conditions. I love using this face oil at night. It is the most precious blend of pure oils and age-delay extracts. It is ultra-nourishing, smooths fine lines, completely renews the complexion, and returns skin to its youthful radiance.”
The Morning Routine: Sea Buckthorn Juice
“The first thing I take in the morning is a glass of pure sea buckthorn (or seaberry) juice. It’s very concentrated, tart, bitter, and impossible to drink, so I mix it with water and honey. This juice contains over 190 different nutrients and antioxidants. I call it the ‘holy fruit.’ It energizes me, but it also gives the system a nice cleansing. It’s my fountain of youth. Then I make myself organic chamomile and jasmine green loose tea with lemon.”
The Pilates Guru: Benjamin at Equinox
“I take private sessions at Equinox Boston with Benjamin Degenhardt. He teaches Scott Pilates, a Canadian style. He made me fall in love with Pilates. He was a dancer, and then he became an instructor in NYC, and then he moved to Boston to bring the awareness up here.”
For more information, visit www.equinox.com.
The Man-icure: My Mani Pedi
“I have been going to Joyce at My Mani Pedi in the South End for three years, and she gives the best mani/pedi. She’s extremely precise and does a perfect job.”
546A Tremont St., Boston, (617) 482-5550.
Fresh is one of those rare brands that has somehow managed to avoid certain beauty industry mandates that often come with success. Despite being bought by LVMH in 2000, the company’s founders—husband-and-wife duo Lev Glazman and Alina Roytberg—are still very much the creative force behind the Boston-based fragrance and cosmetics enterprise they launched in 1991. Another rarity: They have never tapped a celebrity or model to represent the brand for them. “Our Sugar Lip Treatment is our Fresh ambassador,” Roytberg deadpanned this week at a dinner celebrating Fresh Moments, a new digital venture that she and Glazman have devised as a way to showcase external creative forces that help drive their work. “We’re inspired by people who are really interesting, have their own mind, don’t follow trends but create trends. [These people] create their own fresh moments in their life—and they enjoy using our products,” Roytberg explained, alluding to the series of guest editors that will start appearing on a new Fresh Internet platform that will be equipped with short, emotive videos.
The series begins this week with a vignette that introduces Roytberg and Glazman on their farm in Woodstock, Vermont, as a way of orienting people with the line’s ethos, and will be followed by another episode starring Citizens Band ringleader Sarah Sophie Flicker on June 19. “I’m such a huge fan not just of the products but how the company came to be,” says Flicker, who admits that she doesn’t have too many really fresh moments in her life. “I have two kids,” she jokes. “But I’ve gotten into this routine where even if I have ten minutes, I take a bath, I listen to the news, and I do my Fresh Sugar Scrub and Face Mask—and that’s my time.” Flicker’s other favorite products, like the Cannabis Rose fragrance, will soon be up online along with a fun Q&A meant to introduce readers to “people who live a certain style that we feel is very Fresh,” according to Roytberg. It sure beats a stable of spokesmodels. Click above to watch the first installment.
Mothers may occasionally drive us batty (and can be more critical of our wardrobe choices than anyone else in our lives), but they tend to also be a pretty wise bunch—particularly when it comes to beauty matters. With Mother’s Day right around the corner (put your flower orders in now), we asked some of our favorite beauty insiders to share the wisdom, tips, tricks, and secrets their own maternal figures have passed along to them. The overlying advice? When in doubt, D.I.Y.
Pati Dubroff, Clarins celebrity beauty artist
“My mother always taught me not to forget the neck, the skin behind the ears and the chest when applying masks, face creams, even eye creams. Anything left on the fingertips goes beyond the face. Recently an actress who is my same age remarked that my neck was ‘holding up well,’ and I’m sure it’s a result of this practice.”
François Nars, founder of NARS Cosmetics
“Blush is one of my favorite products and it’s because my mother used to be so fond of it. She would never leave the house without it. And if she ever didn’t have blush on, she would pinch her cheeks. It always made her feel better.”
Alexandra Balahoutis, founder of Strange Invisible Perfumes
“My mother introduced me to authentic Turkish rosewater. She would always make sure I had a bottle and encouraged me to mist it on my face and hair. I don’t know if she even knew of the powerful antiaging components of rose, but I still use rosewater every day. And my great grandmother who lived to be 104 always told me to wash my face with buttermilk.”
Cynthia Chua, founder of Strip Ministry of Waxing
“One of the best things [my mom] has taught me is this wonderful remedy of myrrh oil for a mouth abrasion, which always works almost instantaneously. She also taught me to drink a glass of hot water infused with lemon first thing every morning to aid your liver in flushing out unwanted toxins from your body.”
Vincent Longo, makeup artist and founder of Vincent Longo cosmetics
“My grandmother always had the most beautiful-looking skin and gorgeous silver hair; it was long down to her buttocks and she would keep it braided and wrapped perfectly around her head. I remember how every morning before braiding it she would wash it and then comb a little almond oil through. She would then take an extra dab of almond oil and rub it over her face. To this day it’s my favorite product for my hair and skin and one of the only ones I always use!”