9 posts tagged "Living Proof"
When it was announced last October that Jennifer Aniston had inked a deal with the tech-savvy, MIT-born hair-care brand, Living Proof, it may have seemed like a fairly ordinary piece of celebrity endorsement news. But as more details emerged about the partnership, it became clear that this particular celebrity endorsement was quite different, considering Aniston had signed on not only as the face of the range, but as a part-owner and product creator. “That’s what’s interesting about it,” the actress explained yesterday at the launch of her first official campaign for the brand, a three-part video series called “Good Hair Days.” “Being just the face of a name—I’ve done that. But as I get older, and see how I want to expand as a business woman, this is something that’s almost a no-brainer. It’s exciting—and more interesting,” she continued, pointing out that she’s been to the MIT labs and met with the scientists responsible for coming up with the line’s unique PolyfluoroEster molecule that creates a weightless shield around hair to prevent moisture flux as it coats the cuticle—without silicone—thus reducing build-up and unmanageable frizz in the process.
When the conversation turns to Aniston’s reign as one of the most oft-referenced celebrity hair icons—from the moment her trusted stylist Chris McMillan snipped “the Rachel,” to latter-day incarnations of the style that have seen Aniston immortalize the “lob,” and a coveted kind of honeyed highlight—she’s surprisingly humble. “It’s never honestly been a big deal to me,” she insists in the first installment of the new video shorts, which premieres today and polls real women on their hair obsessions and confessions, followed by “Good Hair Day Lessons” with Aniston and McMillan.
What has been a big deal to Aniston is the quality of her hair, which is frequently battered on movie sets, and which she says legitimately changed when she first started using the line. “I’m not a scientist, I’m an actor; but I know how my hair feels,” she says, staring deep into the camera. “It feels thicker, it feels stronger”—affirmations you can’t help but believe for the same reason you tuned into to watch her on Friends in the late nineties: Aniston is incredibly likable, and plenty comfortable sharing some of the trials and tribulations from her own journey to good hair. “I was obsessed with Valerie Bertinelli and brought a picture of her into the salon and ended up with a mullet,” she recalled of a particularly “bad hair” moment from a life that has also known $6 trims at New York’s no frills-favorite Astor Hair; an Aqua Net addiction—”It reminds me of the Palladium!”; and a set of her own hair icons: “I’ve always loved Kate Moss’ hair—and Gisele.”
As the remaining two videos roll out this month, Aniston embarks on the beginning of what will likely be a fruitful partnership for both herself and Living Proof—one that will also include product creation, as advertised. “I’ve got ideas,” she said coyly, careful to keep any specifics on those developments under wraps. We imagine plenty of women will be excited to hear about them.
It looks like Jennifer Aniston’s first official task as the newly named co-owner of Living Proof, the technology-backed hair-care brand, is a video series called “Good Hair Days.” The Webisodes will co-star her longtime stylist, Chris McMillan, as well as fashion expert Bobbie Thomas, and feature short vignettes with real women as they confess the lengths they’ve gone to for “good hair.” [People]
In more Team Jen news, to prep for her impending nuptials to Justin Theroux, Aniston is presumably drinking plenty of Smart Water—and doing lots of yoga, she revealed at a launch party for her yogi Mandy Ingber’s new book. An active practitioner, Aniston reportedly participates in the ancient stretching ritual three times a week and even attributes her famous gams to the low-impact exercise method. “I credit [Mandy] for them!” she says. [Daily Mail]
Forget advice at the counter; today’s tech-savvy beauty consumer is seeking product recommendations from an ever-growing assortment of beauty-based social media networks. [NYT]
Amid a sea of Hollywood starlets coming out against Botox, Zoe Saldana is taking a stand in favor of the wrinkle-erasing toxin. “I’d have Botox. Absolutely! It scares me that there are so many women unhappy with themselves, ashamed of themselves, of ageing, of being who they are. Because the only reason they’re hiding it is because they’re afraid of rejection and judgement. That’s external.” [Female First via InStyle U.K.]
Ryan Gosling’s serious acting chops are largely responsible for his big-screen success. But some credit must be given to the part in his hair, which has traveled from the side to the center and back over the last twenty years as he has ascended the Hollywood ranks. [Vulture]
To promote a new line of men’s personal-care products called Apollo, Axe has announced a consumer contest to win twenty-two tickets into space. Unsurprisingly, it has also named Buzz Aldrin the face of the new range. [NYT]
Here’s an unfortunate new finding for the exercise fiends out there who still can’t seem to shed pounds. A new study has determined that there are indeed “fat genes” that make it difficult for some people to lose weight, despite efforts to eat well and work out. [Huff Po]
One of Jennifer Aniston’s first orders of business as co-owner of Living Proof haircare was to install Chris McMillan, her longtime stylist and the inventor of “the Rachel,” within the company. The Boston-based brand is about to get (another) serious injection of star power. [WWD]
Jennifer Aniston isn’t just taking good care of her hair—she’s investing in it. The actress has just inked a deal to become co-owner, brand ambassador, and product creator for Living Proof, the scientist-created Massachusetts-based brand known for its revolutionary No Frizz products. [WWD]
Watch Out, Justin Bieber. The British boy band One Direction is reportedly working on its very first fragrance. [Huff Po]
Charlotte Tilbury is launching a beauty blog! After backstage turns this season at Donna Karan and Etro, fashion’s favorite flame-haired face painter has announced that she will beef up her online presence with a Web site full of how-to videos and personal product picks. [Grazia]
A quick look at all the at-home keratin treatments coming on the market and the bevy of blow-out bars popping up from New York to L.A., and it’s clear that straight hair is “in” again. Beauty companies are switching their focus accordingly, replacing texturizers and curl enhancers with products designed to keep things soft and sleek. A number of different creams and salves produce Gwyneth-at-the-Oscars severity, but most of them are formulated with silicones, oils, and resins that will ultimately weigh hair down and perform for one blow-out only. As for more permanent treatments, recent exposés mean that these formaldehyde-laden formulas have fallen out of favor. Enter Living Proof. The company that revolutionized frizz-fighting with its patented polyfluoroester proprietary humidity-blocking molecule is hoping to do the same for straightening products, debuting its Straight Long-Lasting Sleek-Making Style-Extending Spray this week at Sephora. Designed to extend and protect your smooth style for as long as you want, the lightweight spritz is optimized to perform on wet hair, although it is effective when applied to dry hair post-blow out as a touch-up, as well. Here’s the best part: It really, truly works—and it extends the time between blow-outs by acting as a repellent to dirt and pollution. It won’t replace your trusted bottle of dry shampoo, but it does function well in tandem with it, creating a veritable shield against the kind of grime that threatens to ruin your perfectly straight strands when summer eventually sets in.