Living Proof Plays It Straight
A quick look at all the at-home keratin treatments coming on the market and the bevy of blow-out bars popping up from New York to L.A., and it’s clear that straight hair is “in” again. Beauty companies are switching their focus accordingly, replacing texturizers and curl enhancers with products designed to keep things soft and [...]
Body Beautiful
In addition to the short vs. long hair debate that came out of the Spring shows, deciding whether to go sleek and straight or voluminous and wavy is also up for discussion. It’s easy enough to wield a flatiron and slather on some smoothing serum if you’re looking to emulate the stylings of coiffing stars [...]
A Few Simple Tips To Fight The Humidity
This column features weekly tips and advice from a revolving cast of industry leaders, on hand to discuss your beauty dilemmas, from blemishes to Botox. To submit a question, e-mail celia_ellenberg@condenast.com.
This summer’s hot and humid conditions have been especially cruel to my skin and hair. Are there specific cosmetic formulas that really prevent makeup [...]
Spray It On, And Forget It
Those of you who’ve embraced dry shampoo for its ability to prolong blowouts and extend time between washes, get psyched: Living Proof has added a new Restyling Spray to its lineup of hair savers. The lightweight spritz detangles, reduces static, and adds softness and shine to dry, dull strands. It also conditions with a slight [...]
Living Proof of a World Free of Frizz
Combating frizz is a plight faced by most members of the fairer sex. And while you’ve likely tried one of the countless products on the market that promises smoother, softer hair sans unsightly strays, the general efficacy of these offerings can leave something to be desired. That’s primarily because they’re all formulated using silicone, the [...]






