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April 18 2014

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19 posts tagged "L’Occitane"

L’Occitane And J.Crew Cozy Up For The Holidays

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First came an obsession with Essie Nail Colors, then a fling with NARS lipsticks in Funny Face, a bright fuchsia, and Heat Wave, an orange-red. Now, in a move that demonstrates J.Crew creative director Jenna Lyons’ equal-opportunity approach to beauty shout-outs in her brand’s popular catalogs, skincare is getting the spotlight for December. L’Occitane’s fan-favorite Shea Hand Creams have just arrived at 214 J.Crew store locations, and beginning December 1, the ultra-rich emollient lotion will get prime placement in the company’s holiday circular. Think of it as a way to pre-treat your winter weather-worn appendages before slipping them into a pair of J.Crew’s cashmere-lined zip leather gloves in Tuscan Olive or Bronzed Clay.

Photo: Courtesy of L’Occitane

A Chaste Antiager Grows In The Mediterranean

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MYRTLE / (mur-tuhl) / n. / 1. / Also known as Myrtus communis, a dense evergreen shrub with white flowers that grows in great abundance in Corsica; / 2. / A durable plant that can reportedly live up to 300 years; / 3. Deep green leaves woven into wedding wreaths as a symbol of purity and beauty; / 4. / An essential oil that stimulates the production of the skin’s longevity proteins and increases its collagen and elastin levels; e.g., “Look to myrtle for wedded bliss and firm skin.”

Try it: L’Occitane Divine Extract Ultimate Anti-Aging Serum with Myrtle Extracts, $105, at www.usa.loccitane.com.


Photo: Courtesy of L’Occitane

L’Occitane Takes The Silver

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L’Occitane stood tall on the medals podium at London’s Royal Horticultural Society Chelsea Flower Show this week, winning a Silver Gilt award for its interpretation of a lavender-filled Provençal garden. The French brand is one of only a handful of beauty companies to ever present a garden in the very storied 150-year-old history of the show, let alone to win a prize. It’s quite a feat; green thumbers are a seriously competitive bunch.

So, why leave its creams-and-lotions comfort zone to do battle with the horticultural set? “It’s the only venue in the world that enabled us to express the soul of the brand wordlessly to the public,” said brand manager Simon Ford. “People come in and a huge smile breaks across their face because it reminds them of their holidays in Provence, and that feeling of wellness and health that comes from being in the south.” Celebs from Helen Mirren to Ringo Starr—not to mention HRH the Queen (for whom they had to close the gardens)—turned up to take a whiff of the L’Occitane magic, which boasts swaths of lavender, juniper, olive leaf, almonds, and verbena, the lattermost of which is at the heart of a new perfume collection slated to debut in July. To commemorate the event, the company has created a limited-edition Royal Chelsea Basket, so you can take the smell of Provence—or London, as the case may be—with you wherever you go.

Photo: Courtesy of L’Occitane

For L’Occitane, Everything’s Coming Up Peonies

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A ton of buzz has preceded its arrival, and now the official launch of L’Occitane’s first ever makeup range is finally upon us: The brand’s new Peony cosmetics line, which was designed with the help of renowned French horticulturist Jean-Luc Rivière—who has bred and cultivated over 160 varieties of multi-petaled blooms—launched today. Natural peony extracts add a fragrant aroma and a softening property to the colorful array of lipsticks, Liquid Shine glosses, face color powders, and Tinted Water, a unique offering that imparts an ever so slight shimmering pink stain to lips and cheeks. To further convey the just-picked theme, each product comes in eco-friendly cardboard packaging that’s reminiscent of a nursery seed packet, and bears the name of the particular strain of peony that inspired it.

Photo: Courtesy of L’Occitane

Tory Burch, The Makeup; Suri Cruise, Beauty Icon

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Suri Cruise loves heels—and red lip gloss, it now seems. Critics are chastising her famous parents for letting her grow up too fast, but we say, simmer down: Going into Sephora as an adult is a magical experience—we can only imagine how fun it must be for a 3-year-old. [Daily Mail]

Tory Burch: the fragrance and cosmetics line. It’s in the works. [Luxist
via Business Week]


A new reason to flock to Times Square is emerging, as the neon-lit tourist destination is gaining a reputation as New York City’s mecca for beauty. Inglot, two Sephora stores, Bare Escentuals, L’Occitane, and Walgreen’s have all set up shop there, and a bigger- and better-than-ever MAC Cosmetics
outpost is slated to open in April. Foot traffic will likely go from overbearing to unbearable in just a few short months. [WWD]

Ryan Reynolds will be the new face of Hugo Boss fragrances. Unless wife Scarlett Johansson will also be appearing in the campaign, we’re definitely, maybe, not that interested. [WWD]

Photo: CWNY / Fame Pictures