July 11 2014

styledotcom Modesty was the dominant theme during the second day of Berlin fashion week:

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23 posts tagged "L’Oréal Paris"

Beauty Sound Bites: Zoe Saldana’s Life in the Spotlight


71st Annual Golden Globe Awards - Arrivals“I learned that when you’re up onstage, your makeup should be dramatic in order for the last person in the last row to be able to see it. [Through dance] I learned to have fun by becoming a character, by telling a story with what I wear and what I put on my face and how I style my hair…I still enjoy telling stories—even when I’m walking a red carpet.”

Despite her minimalist aesthetic—red lips and black liner—the beauty lessons Saldana learned as an aspiring dancer continue to serve her well as she embarks on her latest role as a L’Oréal Paris spokesperson. While she says she “walks a very fine line with looking like a drag queen” the more makeup she wears, her multiple roles that require a total transformation prove otherwise—Saldana is probably the most gorgeous girl with green skin we’ve ever seen in Guardians of the Galaxy. In this month’s Beauty Essentials, the starlet reveals her top tricks, her drugstore buys, and the spray she’s still using from her days at the ballet barre.

Photo: Getty

Zoe Saldana Lands a Huge New Gig


zoe-saldana“They told me it’s all over the Internet, so I’m really, really happy,” said Zoe Saldana of becoming the newest face of L’Oréal Paris. That was at 11 a.m.—word went out only three hours prior. The starlet and self-described makeup “minimalist” knows how to captivate the public (and apparently cosmetic giants) with a simple swipe of crimson across her pout. Her affinity for a loud mouth stems from her childhood, where she was surrounded “by women who loved to wear dark lips.” But for as little amount of product she piles on off-duty and on the red carpet, on set is another story entirely. In the pipeline for the actor is a remake of Rosemary’s Baby (in made-for-television miniseries form), where she sports a (temporary) cropped cut; Nina, in which she plays the role of the legendary Nina Simone with the help of a few wigs and prosthetics; and Gamora in Guardians of the Galaxy, a role that required a head-to-toe green paint job on a daily basis. “What your eye can see, yourself becomes—so I’m a huge believer in makeup and wardrobe,” Saldana explained. She’s also a believer in the power of transformation for women not starring in blockbusters, noting L’Oréal Paris as one of the “strongest enablers” for women in that the brand makes it easy to “choose how you want to be beautiful” with its diverse range of colors and formulas. As for whether she’ll ever go under the scissors and opt for a cropped cut like that of Mia Farrow’s: “I wouldn’t be opposed to it.” She added, “I was raised by a mommy who had a pixie cut her whole life…I just know that when you have short hair, you have to go to the salon a lot.” We love a low-maintenance spokesmodel—almost as much as we loved the fiery Eva in Center Stage.

Social Rumblings: Karlie Kloss Joins the L’Oréal Paris Family


loreal-karlie-klossL’Oréal Paris is adding to its arsenal of spokesmodels with an ever-increasing frequency (snapping up Lara Stone and Blake Lively in 2013). Today, the brand’s French Instagram account shared this behind-the-scenes snap from a new ad campaign featuring regulars like Stone and Liya Kebede, as well as one fresh face: all-American super Karlie Kloss. No formal statement has been sent out from the company just yet, but we received the message that Kloss is “worth it” loud and clear.

Make Room for Miu Miu in Your Fragrance Wardrobe; the MTA Gets a Makeover; and More


miumiuThe rumor mill has been swirling, but the powers that be at Coty and Prada Group finally confirmed that Miu Miu is set to launch a fragrance line in 2015. The question that remains: What will it smell like? Will it be a girly classic with a dark twist? Something both cat ladies and the fashion set will appreciate (like the coats in the Spring 2014 collection)? Will there be a hint of patent leather to represent the Mary Janes that appear on the runway season after season? Whatever it is, we can’t wait.

Along with the news of Blake Lively joining the L’Oréal Paris family, the beauty brand announced that it inked a deal with a far less glamorous partner—New York’s MTA. Launching today at the Bryant Park subway station, you’ll find a computerized vending machine that scans your ensemble and chooses colors based upon what you’re wearing. Who knew public transportation could be so discerning? [The Cut] caught up with menswear model Elliott Sailors—a blond bombshell who traded bathing suits, for, well, just suits. Her androgynous look does cause confusion at some castings, but her Boardwalk Empire-inspired cropped cut has made her more “approachable.” She told the glossy: “Before, as a tall blond girl in Manhattan, people sort of put me in a box and thought, I know what those girls are like. And now they’re coming up to me and having conversations, posing questions.” Joining the boys’ club has its perks.

Photo: Monica Feudi /

L’Oréal Paris’ Latest Addition: Blake Lively


Annoucement Of The New Egerie L Oreal Paris : Blake LivelyIt’s not exactly shocking that Blake Lively is joining the L’Oréal Paris family as a global spokesperson. The actress comes in on the heels of model Lara Stone, who was announced as the face of the cosmetic giant just over two weeks ago. Looks like the brand is stocking up on big hitters to sell beauty products and the message “Because you’re worth it.” And who wouldn’t want to look every bit as blond and glowing as Lively did yesterday in Paris, wearing a powder blue houndstooth-print Balmain dress and bubblegum pink lipstick?

Photo: Getty Images