20 posts tagged "L’Oréal Paris"
The rumor mill has been swirling, but the powers that be at Coty and Prada Group finally confirmed that Miu Miu is set to launch a fragrance line in 2015. The question that remains: What will it smell like? Will it be a girly classic with a dark twist? Something both cat ladies and the fashion set will appreciate (like the coats in the Spring 2014 collection)? Will there be a hint of patent leather to represent the Mary Janes that appear on the runway season after season? Whatever it is, we can’t wait.
Along with the news of Blake Lively joining the L’Oréal Paris family, the beauty brand announced that it inked a deal with a far less glamorous partner—New York’s MTA. Launching today at the Bryant Park subway station, you’ll find a computerized vending machine that scans your ensemble and chooses colors based upon what you’re wearing. Who knew public transportation could be so discerning? [The Cut]
Allure.com caught up with menswear model Elliott Sailors—a blond bombshell who traded bathing suits, for, well, just suits. Her androgynous look does cause confusion at some castings, but her Boardwalk Empire-inspired cropped cut has made her more “approachable.” She told the glossy: “Before, as a tall blond girl in Manhattan, people sort of put me in a box and thought, I know what those girls are like. And now they’re coming up to me and having conversations, posing questions.” Joining the boys’ club has its perks.
It’s not exactly shocking that Blake Lively is joining the L’Oréal Paris family as a global spokesperson. The actress comes in on the heels of model Lara Stone, who was announced as the face of the cosmetic giant just over two weeks ago. Looks like the brand is stocking up on big hitters to sell beauty products and the message “Because you’re worth it.” And who wouldn’t want to look every bit as blond and glowing as Lively did yesterday in Paris, wearing a powder blue houndstooth-print Balmain dress and bubblegum pink lipstick?
After chatting with the new face of L’Oréal Paris and the model that makes many a man weak in the knees, Lara Stone, I learned that even supers get bedhead. “I have fine hair, and when I wake up in the morning it’s sort of in one giant dreadlock,” she explained. “I think I sleep really well, but maybe I don’t!” Her secret weapon: the Tangle Teezer. The British import doesn’t boast a handle or fancy boar bristles—instead its ergonomic shape fits in the palm of your hand and the plastic teeth gently glide through snarls without causing damage. And for models (and non-models alike) on the move, there’s the Compact Styler (shown at left in gold)—a travel-size version that comes with a cap to prevent the bristles from being crushed in transit.
She’s one of the most coveted models (and bodies) in the business—serving as the face for Calvin Klein, Givenchy, and Belstaff, among others. Now, Lara Stone will utter global beauty giant L’Oréal Paris’ four famous words to women all over the world: Because you’re worth it. “I think that’s a pretty incredible message to convey,” says Stone. As for joining the ranks of supers and stars like Laetitia Casta, Beyoncé Knowles, Doutzen Kroes, Julianne Moore, and Jane Fonda, she says, “It wasn’t really anything I ever expected to happen in my career…I never could really see myself in their lineup.” While her gap-toothed smile, sensual curves, and “X-rated lips,” as described by Calvin Klein, make Stone anything but the stereotypical, lithe catwalker, it’s these non-cookie-cutter features that have earned her opening spots and exclusives on multiple runways. Designer Riccardo Tisci told W magazine that he “fell in love” upon first meeting the voluptuous and soft-spoken Dutch beauty in 2006 during castings for Givenchy’s couture show—an effect, it seems, she continues to have on many.
For more behind-the-scenes action from the ad campaign, watch the video below:
Check back on Friday to discover Stone’s beauty essentials.
As an official sponsor of the Cannes Film Festival, L’Oréal Paris has scattered the event with a host of its most beautiful spokesmodels—Doutzen Kroes, Milla Jovovich, and Barbara Palvin among them. Today, it was Palvin who grabbed headlines, though, as she hit the red carpet for the premiere of All Is Lost with an orange makeup look. The Hungarian stunner sported full lids of bright tangerine eye shadow that made her blue eyes pop, with carrot-hued tips to match. Orange lips we’ve seen; an orange eye-nail combo, not as much. Thoughts on the unexpected color twist?