20 posts tagged "L’Oréal Paris"
Your Favorite Beauty Products, Back By Popular Demand; L’Oréal Paris Names A Global Facialist; And More…
Thanks to increasing buzz through social media outlets, beauty brands are starting to take consumer gripes about discontinued beauty products seriously. Companies like MAC, Bobbi Brown, and Pantene have all brought back old favorites for a limited time due to popular demand. Make a note of it—and “Like” your discontinued favorites on Facebook now. [NYT]
Spring temperatures may have dipped into the 40s and 50s of late, but that hasn’t stopped Katy Perry from giving her nails a serious floral makeover. The queen of bold color choices unveiled her latest experiment with nail art, tweeting, “My fingers are in FULL bloom today” alongside a picture of 3-D petals. [Grazia]
Street-style blogger favorite Ulyana Sergeenko swears by Parisian facialist Joëlle Ciocco—so much so that she only gets facials four times a year when she travels from Russia to France for the Couture and ready-to-wear shows. And Ciocco’s fame among the style set hasn’t gone unnoticed; L’Oréal Paris has just named the skincare expert as its first global facialist. [WWD]
After CND founder Jan Arnold said neon nail polishes were illegal in the United States, sparking a few days of horror from lacquer lovers looking forward to Day-Glo pedicures for the summer, the brand’s chief scientific adviser has amended her comments, explaining that neon varnishes are not illegal to wear; they have simply never been officially registered with the FDA. Phew. [Daily Mail]
Since making her grand entrée into the world of high fashion with a turn on the Emanuel Ungaro runway in 2004, there’s been no stopping Natasha Poly. The Russian-born beauty with the almondine eyes and high cheekbones has walked for everyone who is anyone and nabbed campaigns for Dolce & Gabbana, Alberta Ferretti, Givenchy, Jil Sander, and Gucci fragrances in the process. But as far as Poly’s concerned, she’s only just made it big. “I’ve been doing modeling for almost ten years and I’ve been working so hard to reach this moment,” she says of being named L’Oréal Paris’ newest spokesperson. “My dream came true. I’ve reached a point where I can actually send a message to people, saying to them, ‘You’re worth it—we’re worth it.” A L’Oréal user since early childhood—”my first exposure was the shampoos. The quality and the smell was so special,” she recalls—her first major beauty contract has perhaps been a long time coming; Poly wanted to be a professional makeup artist before she took up the catwalk full time. “I’ve always loved cosmetics and I always need to have my products backstage at fashion shows,” she says, products like L’Oréal’s Color Riche Lipstick in Red and its Voluminous Million Lashes Extra-Black mascara. “I curl my eyelashes and then apply this mascara; it really opens up the eyes.”
Poly’s first order of business for the French brand will be serving face time for its cult-classic Elnett hair spray—a fashion week essential—and its Preference hair color collection. An acolyte of Paris-based colorist Christophe Robin, Poly has been dyeing her hair varying shades of flaxen for the past five years and is diligent about post-dye job maintenance. “In my emergency kit, I have a mask from Kérastase,” she admits, mentioning that haircare and skincare are “the most important stuff” when it comes to keeping up appearances. “It’s my job—I always need to look good,” she says—even when she has to walk in back-to-back shows in four different cities. To keep her face from showing the wear and tear of the extra mileage, Poly swears by L’Oréal’s Youth Code Lumière. “It refreshes your skin. I massage it in every morning.”
Product swag aside, Poly is just generally excited to be a part of team L’Oréal, which already includes fellow supermodels Doutzen Kroes, Bianca Balti, Claudia Schiffer, Liya Kebede, and Barbara Palvin. “It’s beauty that’s approachable to everyone,” she says of the brand’s reach, “and it’s giving power to women of the world to be iconic and powerful and confident.” Watch the behind-the-scenes video for Poly’s first campaign above, and look out for her on the Versace runway tonight.
The glitz and glamour of last night’s star-studded CFDA Awards didn’t get under way until the early evening, but the prep work at Alice Tully Hall was going strong all afternoon long. Champagne flutes were getting unpacked, the red carpet was being rolled out, and name cards were being filed in alphabetical order by an army of black-clad publicists. Up on the second floor, meanwhile, makeup artist James Kaliardos and hair stylist Alain Pichon were occupied with the business of beauty. “It’s fun to copy people and not get sued,” Kaliardos joked of the task at hand, a new tradition at the annual event in which models sport head-to-toe catwalk looks from the Womenswear Designer of the Year nominees—backstage beauty included—and stand on bleachers in front of the building to greet guests. What made this particular reenactment so interesting was that Kaliardos and his coiffing partner were using all L’Oréal Paris products to re-create looks from Donna Karan, Marc Jacobs, and Alexander Wang’s Fall outings, whipping up runway-ready hair and makeup with mass-market products.
“All of these looks happen to be really user-friendly if you simplify them,” Kaliardos said while working on a tribute to Charlotte Tilbury’s precisely lined red lip from Donna Karan using strokes of L’Oréal Paris HIP Studio Secrets Professional Shine Struck Liquid Lipcolor in Turbulent. To replicate Diane Kendal’s greasy brown eye from Alexander Wang, Kaliardos opted for a uniform smoky copper adaptation, coating lids with L’Oréal Paris Studio Secrets Professional Shocking Shadow Pigment in Progressive; and as for the clumpy spider lashes from Marc Jacobs, all they took was multiple lashings of L’Oréal Paris Voluminous Volume Building Mascara. “We’re chunking up the mascara a lot—maybe even more than François Nars did at the show,” Kaliardos said, using the tip of his mascara wand to get the desired texture.
For his part, Pichon kept things simple, too, by relying on a single go-to product: L’Oréal’s Elnett hair spray. “It’s incredibly versatile,” he said of the gold aerosol can that’s a backstage staple every season. Pichon generously applied it to deep side parts for Wang’s wet look; brushed it on top of Donna Karan’s polished updos before applying the patent leather headbands from her show; and even added a few spritzes to the undone styles that Guido Palau perfected at Marc Jacobs back in February. “I think Alexander Wang has a good chance,” Pichon projected for the womenswear prize, which ultimately went to Jacobs. Maybe next year.
Like L’Oréal Paris’ Elnett and the equally French Embryolisse, Elgydium toothpaste has been haunting the dreams of Francophile beauty junkies confined to American soil for years. With limited availability stateside, these products frequently wind up as things-to-bring-back-from-Paris requests passed on to friends headed to the City of Light. Elnett took up residence at Target last fall, much to the rejoicing of those of us longing for an accessible, non-sticky, strong-hold hairspray, and apparently Elgydium is now available at select drugstore giants online. I picked one up last weekend, mostly because I’ve always been a fan of the classic apothecary-style aluminum tube (it adds a bit of old-world ambience to any bathroom sink). If you’ve never tried Elgydium before, the taste and texture will definitely jar your American senses a bit—it’s both milder and thicker than your classic Crest or Colgate. But it leaves your whole mouth (teeth and gums) feeling incredibly clean, and somehow a bit more classy.