24 posts tagged "L’Oréal"
We’re sure widespread cheer and an overwhelming desire to give and receive are enough to keep you looking forward to the holidays year after year, but here’s another reason to get psyched for the season. According to an article in Cosmetics Design, Estée Lauder has joined L’Oréal and Procter & Gamble in unveiling a new strategy for targeting cash-strapped beauty consumers with, get this, cheaper products. Executives from the company are reportedly planning to devote more resources to developing affordable products in an effort to hold on to the cross section of its loyal customer base hit hard by the recession. Its luxury fragrances, cosmetics, and skincare will, of course, still be available to those who want to buy aspirationally, and for those whose eyes are bigger than their wallets, smaller fragrance flacons of their bestsellers are in production so you can live out those olfactory dreams and pay your rent—all at the same time.
We went to an event yesterday for the launch of Ermenegildo Zegna’s new Zegna Colonia, the first men’s scent from the family-owned Italian label created under the L’Oréal umbrella, which is due out in July. In the name of being thorough, the company brought a perfumer from Givaudan to its Fifth Avenue atelier to walk us through every note in the fragrance. And so they came, one after the next: neroli, bergamot, iris, violet, cedar, benzoin. Interesting as it was, sniffing so many concentrated essences can be overwhelming (read: can induce lightheadedness) and at certain point, it’s hard to differentiate one smell from another—a problem, we surmised, that must plague those who deal in scent composition on a daily basis. According to the perfumer, though, there is a remedy: coffee. Apparently taking a deep whiff of a strong brew or espresso grounds in between sniffs of essential oils can actually cleanse the nasal palette. Keep it in mind when you’re shopping for your summer scent. Passing out on the cosmetics and fragrance floor at Neiman’s is never a good look.
If you pride yourself on staying up on your celebrity spokesperson news, then you may’ve heard that actress Elizabeth Banks will join the likes of Beyoncé and Eva Longoria-Parker as the new face of L’Oréal come next year. In an announcement made right before the weekend, WWD reported that the Zack and Miri Make a Porno star will begin appearing in TV and print ads for the cosmetics giant beginning this February in a multiyear deal estimated to be worth about $1 million a year. We find this information particularly interesting, because while Banks has had her fair share of “serious” acting parts, we know and love her mostly for her comedic work in films like Wet Hot American Summer—roles that don’t usually attract the attention of beauty industry bigwigs. Perhaps the higher-ups at L’Oréal loved her “you taste like barbecue sauce” scene with Paul Rudd just as much as we did? Another victory for funny ladies everywhere.
In an interesting mother-daughter row developing in France, the daughter of Liliane Bettencourt—one of the world’s wealthiest women, a renowned philanthropist, and L’Oréal’s chief shareholder—is challenging her mother’s mental capacity as reports have surfaced about life insurance policies worth nearly €1 billion taken out by the senior Ms. Bettencourt. The policies in question would not benefit Mme. Bettencourt’s daughter Françoise but, rather scandalously, are designated for a photographer, artist, and author she has befriended. The shutterbug in question, one François-Marie Banier, who counts Johnny Depp and Princess Caroline of Monaco among his friends, has become like Ms. Bettencourt’s adopted son, according to a report in the Independent. Despite her daughter’s cries of injustice—and senility—the 86-year-old seems to be fairly lucid. When questioned by investigators, she not only confirmed the existence of the insurance policies but said that she “knew exactly what she was doing and could ‘sponsor’ whomever she liked.” Donating a few Picasso paintings from her private collection to M. Banier was also apparently part of this sponsorship deal, which makes us more than a little curious as to how we might get in on a similar program.