As previously reported, the study of pheromones and the fact that our olfactory sense may subconsciously be at work when we’re choosing prospective mates is becoming something of hot-topic pseudoscience. Axe Body Spray’s success at convincing consumers that the smell of a personal care product can boost sex appeal and confidence, thus making it irresistible to the opposite sex, is a marketing tool that’s inspiring other manufacturers to follow suit, according to The New York Times. The soap makers at Dial are launching a new Magnetic Attraction Enhancing Body Wash for Men, which is the latest formula to use synthesized pheromones—typically a family of steroids related to testosterone for men and a derivative of the sex hormone estradiol for women—to achieve these psychosomatic goals. But how pheromones really work is still up for debate, and many anthropologists argue that humans are a visual-stimuli breed and are thus generally more compelled by love at first sight, rather than first smell. Personally, we’re of the mind that scent can be a turn-on or a turnoff, capable of sending you into a fit of passion or to the hospital, as the case may be. Where do you stand?